Exam 3: Overview of Consumer Decision Making

Cite four major disadvantages of Internet shopping for consumers.

Needs originate from either psychological makeup or from the consumer's sociocultural environment, and therefore it is doubtful that marketers can create needs or desires.

Physical activity, sensory stimulation, and social experiences are examples of nonfunctional shopping motives.

Most modern economies in democratic nations are free market economies.

In a command system, a central government agency ascertains collective or governmental ownership and administration of the means of production and distribution of goods.

Utilization of loyalty marketing, affinity marketing, and club marketing programs are examples of strategies for __________.

You are about to rent a car for your one-week family vacation in Toronto. You have used car rental services from Avis, Alamo, Enterprise, and Budget in the past and you were unsatisfied with the customer service provided by Budget. When you used Avis, you thought that the rates were much too high. Which brands are in your evoked set?

In which economic system is the means of production and distribution privately owned?

"A consumer's preferred brand-the one toward which she has the most positive attitude-will become the one she buys." Cite three general reasons why this could be a false statement.

What is the name of the state in which a consumer experiences a discrepancy between her desired state of affairs and her actual state of affairs, resulting in an unsatisfied need or want or an unsolved problem?