Exam 10: Internet and Nontraditional Media

Branded entertainment more aggressively promotes a product than product placement and has been described as ________ because they are embedded in specific programs; they are harder for viewers to dismiss immediately as ads because the product is a character in the program.

Spamming is illegal in the United States.

As described in the "Hands On" case at the end of the chapter, what market do the companies hope to reach in Second Life?

One new Internet practice by marketers is to make their web sites more engaging and entertaining to provide brand experiences.

________ means that e-mailers can send a first e-mail, but they have to have an option that makes it possible for you to say no to any further e-mails from that business.

What year did web advertising experience the greatest increase compared to the previous year?

Because many consumers consider pop-ups, banner ads, and superstitials annoying and ineffective, many companies instead are making their web sites more engaging and entertaining, which the practice of providing ________.

As discussed in the "Hands On" case at the end of the chapter, describe the successful approach Pontiac took when entering Second Life.

Which medium is considered interactive both because users are involved in selecting the information they attend to and because they can contact the company and other users directly?

Which of the following is NOT part of the Internet?

Alternative media refers to communication systems that permit two-way communication.

There has been an increase in concern over several direct marketing tactics, particularly bulk e-mail marketing. Some consumer groups and lawmakers want to require marketers to first gain permission from consumers before they could send e-mail, while others are satisfied if an initial unsolicited e-mail message provides a means for consumers to indicate they do not want to be contacted any further. Name these two solutions and briefly describe them.

MINI-CASE Talbots is a women's clothing store that sells only Talbots brand clothing, and it is fashionable, yet classic. It is relatively high-priced, but not priced at the level of designer clothing. Talbots has expanded its reach through their transactional web site, and they are interested in getting more traffic to their site as well as to use alternative media to reach their target market. -Refer to Mini-Case. When customers visit or purchase from the Talbots web site, they are asked to check a box if they want to receive e-mail messages from Talbots announcing sales and special offers. What is this known as and why do you think Talbots does it this way instead of simply sending e-mail to customers who provide their e-mail addresses when purchasing?

Why would marketers targeting Latinos want to be in Second Life?

________ links the common phone to a computer.

Which of the following are considered alternative or new media?

Explain the terms new media and alternative media, and name and describe some of the alternative and new media forms that advertisers are experimenting with. Explain how they work and what advantages they provide.

What department do consumers contact when they have any problems, questions, complaints, or suggestions?

MINI-CASE Talbots is a women's clothing store that sells only Talbots brand clothing, and it is fashionable, yet classic. It is relatively high-priced, but not priced at the level of designer clothing. Talbots has expanded its reach through their transactional web site, and they are interested in getting more traffic to their site as well as to use alternative media to reach their target market. -Refer to Mini-Case. Talbots wants to increase its Internet advertising. Name and describe the types of Internet advertising available.

Describe eBay's global ties in the chapter's closing vignette.