Exam 12: Pricing Practices
Exam 1: The Nature and Scope of Managerial Economics132 Questions
Exam 2: Demand, Supply, and Equilibrium Analysis103 Questions
Exam 3: Optimization Techniques and New Management Tools126 Questions
Exam 4: Demand Theory134 Questions
Exam 5: Demand Estimation119 Questions
Exam 6: Demand Forecasting111 Questions
Exam 7: Production Theory and Estimation101 Questions
Exam 8: Cost Theory and Estimation101 Questions
Exam 9: Market Structure: Perfect Competition, Monopoly, and Monopolistic Competition104 Questions
Exam 10: Oligopoly and Firm Architecture108 Questions
Exam 11: Game Theory and Strategic Behavior105 Questions
Exam 12: Pricing Practices111 Questions
Exam 13: Regulation and Antitrust: The Role of Government in the Economy110 Questions
Exam 14: Risk Analysis111 Questions
Exam 15: Long-Run Investment Decisions: Capital Budgeting116 Questions
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The fully allocated cost of a product is $45. If the firm wants to use a markup of 30 percent, then it should charge a unit price of
(Multiple Choice)
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A grocery store that offers one can of soup for $0.35 and three cans for $1.00 is engaging in
(Multiple Choice)
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Ice-cream company is selling its product to individual consumers and restaurants. The demand functions of the two types of customers and the total cost function of the ice-cream company are given below.
What is the optimal level of output and how should the firm distribute its sales?
(Essay)
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A firm charges one price in the United States and a different price in Europe. Selling goods and services at different prices to two different markets not arising from higher costs is known as
(Multiple Choice)
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Consider a firm that operates with a fixed marginal cost of $10 and faces a demand governed by the following relationship: Q = 100 - 5 P
What should the profit maximizing level of output be?
(Multiple Choice)
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The optimal output of joint products that are produced in fixed proportions is found where
(Multiple Choice)
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If a firm has idle plant capacity, then it should produce additional products even if the marginal cost of doing so exceeds marginal revenue.
(True/False)
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Which one of the following is a condition required for the practice of price discrimination?
(Multiple Choice)
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A single-plant multiproduct firm will produce a quantity of each product such that the marginal cost of each product is the same.
(True/False)
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The fully allocated cost of a product is $10. If the price elasticity of demand for the product is -2, then the firm's optimal markup is
(Multiple Choice)
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Under cost-plus pricing, the more price elastic the demand is for a product, the higher the markup should be.
(True/False)
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A firm practices first-degree price discrimination. The demand for the firm's product is defined as QD = 20 - 2P. If the firm has a constant marginal cost of production equal to $7 and the product is infinitely divisible, how much output should it produce to maximize profit?
(Multiple Choice)
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Which of the following are examples of price discrimination?
(Multiple Choice)
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Icarus Medical Supplies produces patented adhesives that are used to reassemble broken bones. Pindrop Medical Products manufactures patented pins that are also used to reassemble broken bones. Both of these imperfectly competitive firms are maximizing profit. If Icarus merges with Pindrop, then the merged firm will maximize profits if it
(Multiple Choice)
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Price discrimination is most effective if all consumers have the same price elasticity of demand.
(True/False)
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A firm practices first-degree price discrimination. The demand for the firm's product is defined as QD = 20 - 2P. If the firm maximizes profit by selling 4 units of output and the product is infinitely divisible, what is the firm's total revenue?
(Multiple Choice)
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Perfectly competitive firms can engage in second-degree price discrimination.
(True/False)
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