Exam 12: Pricing Practices
Exam 1: The Nature and Scope of Managerial Economics132 Questions
Exam 2: Demand, Supply, and Equilibrium Analysis103 Questions
Exam 3: Optimization Techniques and New Management Tools126 Questions
Exam 4: Demand Theory134 Questions
Exam 5: Demand Estimation119 Questions
Exam 6: Demand Forecasting111 Questions
Exam 7: Production Theory and Estimation101 Questions
Exam 8: Cost Theory and Estimation101 Questions
Exam 9: Market Structure: Perfect Competition, Monopoly, and Monopolistic Competition104 Questions
Exam 10: Oligopoly and Firm Architecture108 Questions
Exam 11: Game Theory and Strategic Behavior105 Questions
Exam 12: Pricing Practices111 Questions
Exam 13: Regulation and Antitrust: The Role of Government in the Economy110 Questions
Exam 14: Risk Analysis111 Questions
Exam 15: Long-Run Investment Decisions: Capital Budgeting116 Questions
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A firm charges $14 for a product. If the markup is 40 percent, then the fully allocated average cost is
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(Multiple Choice)
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Correct Answer:
B
A firm produces a product at a fixed marginal cost of $10 and sells the product on two different markets (A and B) . The demand on market A is QA = 80 - 2P. The demand on market B is QB = 50 - P. What price should the firm charge on market A?
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(Multiple Choice)
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Correct Answer:
B
Prestige lining refers to setting a high product price in order to capitalize on snob appeal.
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(True/False)
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Correct Answer:
False
A firm produces two products (A and B) jointly. Every time a unit of A is produced, a unit of B is also produced as a byproduct. At the current level of output, the marginal revenue from sales of A is $25 and from sales of B is $12. The marginal cost of producing a unit of A is $30, so the firm should
(Multiple Choice)
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A firm produces a product at a fixed marginal cost of $2 and sells the product on two different markets (A and B) . The demand on market A is QA = 10 - P. The demand on market B is QB = 20 - P. What price should the firm charge on market B?
(Multiple Choice)
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A firm produces a product at a fixed marginal cost of $10 and sells the product on two different markets (A and B) . The demand on market A is QA = 80 - 2P. The demand on market B is QB = 50 - P. What quantity should the firm sell on market A?
(Multiple Choice)
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A firm produces two products (A and B) jointly. Every time a unit of A is produced, a unit of B is also produced as a byproduct. At the current level of output, the marginal revenue from sales of A is $35 and from sales of B is $12. The marginal cost of producing a unit of A is $35, so the firm should
(Multiple Choice)
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A multinational corporation has two semiautonomous divisions: production and marketing. The production division manufactures a product that is purchased and then resold by the marketing division. The marginal cost functions for the production division and for the value added by the marketing division are defined below.
MCP = 100 + 2Q
MCM = 2Q
The demand function for the product is:
QD = 120 - 0.50P
Assume that there is no external market for the output of the production division. How many units should be produced and what transfer price should be paid to the production division by the marketing division?
(Essay)
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What price should the firm charge for its new electric toothbrush if the fully allocated average cost is $15 and the firm wants to apply a 25 percent markup cost?
(Multiple Choice)
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A firm will realize the highest level of profit if it is able to engage in
(Multiple Choice)
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A single-plant firm that produces more than one product will charge the same price for every product that it produces.
(True/False)
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The method of adding a markup cost on top of the fully allocated average cost is known as
(Multiple Choice)
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A firm produces two products (A and B) jointly. Every time a unit of A is produced, a unit of B is also produced as a byproduct. The demand functions for A and B are: Assuming that disposal is costless, determine the number of units of A and B that the firm should produce, the number of units of A and B that the firm should sell, and the price that should be charged for each of the products if the firm's marginal cost of producing a unit of joint output is:
(Essay)
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Setting of a price target by a firm and then developing a product that would allow the firm to maximize profits at that price is known as
(Multiple Choice)
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First-degree price discrimination would allow a firm to charge the maximum possible price for every unit sold.
(True/False)
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Assume a firm sells its product in two continents. If the firm engages in third-degree price discrimination, it will make sure that the quantities sold in each market are the same.
(True/False)
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Price discrimination refers to charging different prices for a product when price differences are not justified by differences in cost.
(True/False)
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Deliberately setting high prices to attract high-end customers is known as
(Multiple Choice)
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