Exam 2: Advertising: Terminology, Concepts, and Branding Terminology

___________ are verbal explanations of visuals.

________ contains the published rates and ad space availability for a particular media such as a web site.

________ forms counsel companies about public opinion and has to manage their relationship with various stakeholders

The literal meaning of trademark is ___________.

The creative point in advertising where the search for a "big idea " takes pace is known as

Dividing the market based on age, income, gender, educational qualification is known as

Surrogate advertising refers to the strategy used by companies and advertisers to promote a product________________

_________ is two or more oversize pages that fold out from the magazine.

Positioning Advertising Copy Testing (PACT) principles of advertising was given by

______________ is a regular program sponsored by only one advertiser.

_______ is a clever phrase that serves as a reminder of a brand, company image, or campaign theme.

___________ is a container and conveyor of information.

_________ is copy in a type size larger than that of the body copy and meant to entice readers into reading the body copy.

Generic advertising, also known as _______________demand advertising.

__________are distinctive graphic designs used to communicate a product, company, or organization identity.

The blank space between margins of facing pages of a publication is ______.

____________ is a reduction from regular rates when advertising contracts to use quantities of advertising.

What is AIDA?

Handwritten posters in the sixteenth and seventeenth century which are considered to be forerunners of advertising are known as

Legend is another name for