Question 1

B2B is _________.

Accepted Answer

A) business to business. 
B) brand to business. 
C) business to brand. 
D) brand to brand. 
A) business to business. 
B) brand to business. 
C) business to brand. 
D) brand to brand.

Question 2

GE is ___________.

Accepted Answer

A) geo effect. 
B) general electric. 
C) general effect. 
D) geo energy. 
A) geo effect. 
B) general electric. 
C) general effect. 
D) geo energy.

Question 3

____________ is a period of time during which there is no advertising activity.

Accepted Answer

A) down link. 
B) duplication. 
C) hiatus. 
D) imprint. 
A) down link. 
B) duplication. 
C) hiatus. 
D) imprint.

Question 4

________ is the ads that bound into the magazine that are printed on heavier paper than the rest of the magazine.

Accepted Answer

A) gate-folds. 
B) pop-ups. 
C) tip-ins. 
D) strips. 
A) gate-folds. 
B) pop-ups. 
C) tip-ins. 
D) strips.

Question 5

__________ is short songs that deliver a brand story in an easy-to-sing format.

Accepted Answer

A) melody. 
B) jingles. 
C) rap. 
D) jazz. 
A) melody. 
B) jingles. 
C) rap. 
D) jazz.

Question 6

Head & Shoulders is a power brand from _________.

Accepted Answer

A) p&g. 
B) unilever. 
C) johnson & johnson. 
D) cavinkare. 
A) p&g. 
B) unilever. 
C) johnson & johnson. 
D) cavinkare.

Question 7

________is the process of creating a brand image that engages the heart and minds of customers.

Accepted Answer

A) planning. 
B) branding. 
C) promoting. 
D) selling. 
A) planning. 
B) branding. 
C) promoting. 
D) selling.

Question 8

____________ is an array of reach according to the level of frequency delivered to each group.

Accepted Answer

A) frequency period 
B) frequency distribution 
C) frequency channel 
D) frequency time 
A) frequency period 
B) frequency distribution 
C) frequency channel 
D) frequency time

Question 9

Institutional and ideas advertising are designed to create a favorable ___________and acceptability.

Accepted Answer

A) demand 
B) attitude 
C) awareness 
D) opinion 
A) demand 
B) attitude 
C) awareness 
D) opinion

Question 10

___________is the collections of customers who own the same brand ad enjoy talking to each other, sharing and solving brand related problems.

Accepted Answer

A) brand community. 
B) community network. 
C) social network. 
D) brand network. 
A) brand community. 
B) community network. 
C) social network. 
D) brand network.

B2B is _________.

GE is ___________.

____________ is a period of time during which there is no advertising activity.

________ is the ads that bound into the magazine that are printed on heavier paper than the rest of the magazine.

__________ is short songs that deliver a brand story in an easy-to-sing format.

Head & Shoulders is a power brand from _________.

________is the process of creating a brand image that engages the heart and minds of customers.

____________ is an array of reach according to the level of frequency delivered to each group.

Institutional and ideas advertising are designed to create a favorable ___________and acceptability.

___________is the collections of customers who own the same brand ad enjoy talking to each other, sharing and solving brand related problems.

Retailing and Marketing Communication

Advertising and Promotion: Part A: Agency Personnel, Tv Advertising, Positioning

Advertising and Promotion: Part B: Perceptual Mapping, Creativity, Media Planning

Filters

Exam 2: Advertising: Terminology, Concepts, and Branding Terminology

B2B is _________.

GE is ___________.

____________ is a period of time during which there is no advertising activity.

________ is the ads that bound into the magazine that are printed on heavier paper than the rest of the magazine.

__________ is short songs that deliver a brand story in an easy-to-sing format.

Head & Shoulders is a power brand from _________.

________is the process of creating a brand image that engages the heart and minds of customers.

____________ is an array of reach according to the level of frequency delivered to each group.

Institutional and ideas advertising are designed to create a favorable ___________and acceptability.

___________is the collections of customers who own the same brand ad enjoy talking to each other, sharing and solving brand related problems.

Retailing and Marketing Communication

Advertising and Promotion: Part A: Agency Personnel, Tv Advertising, Positioning

Advertising and Promotion: Part B: Perceptual Mapping, Creativity, Media Planning

Filters