Question 1

. _______ is a series of key visuals and accomplishing dialogue that explains a TV commercial.

Accepted Answer

A) video script. 
B) audio script. 
C) story board. 
D) frames. 
A) video script. 
B) audio script. 
C) story board. 
D) frames.

Question 2

. ________ is a series of interaction between customers and a company over a time.

Accepted Answer

A) customer service. 
B) client service. 
C) customer relationship. 
D) client relationship. 
A) customer service. 
B) client service. 
C) customer relationship. 
D) client relationship.

Question 3

Any printed material sent through the mail directly to prospective customers is known as________.

Accepted Answer

A) direct mail advertising. 
B) online advertising. 
C) web advertising. 
D) attachments. 
A) direct mail advertising. 
B) online advertising. 
C) web advertising. 
D) attachments.

Question 4

_______ is the esteem that a company or brand has in the eyes of its stakeholders.

Accepted Answer

A) respect. 
B) reputation. 
C) award. 
D) brand. 
A) respect. 
B) reputation. 
C) award. 
D) brand.

Question 5

_______ is copy strip added over a poster advertisement.

Accepted Answer

A) snipe. 
B) split. 
C) by-line. 
D) caption. 
A) snipe. 
B) split. 
C) by-line. 
D) caption.

Question 6

________firms specialize in e-commerce and interactive media.

Accepted Answer

A) pr. 
B) marketing. 
C) internet. 
D) ad. 
A) pr. 
B) marketing. 
C) internet. 
D) ad.

Question 7

B2C is __________.

Accepted Answer

A) brand to consumers. 
B) business to consumers. 
C) brand to compete. 
D) brand to customers. 
A) brand to consumers. 
B) business to consumers. 
C) brand to compete. 
D) brand to customers.

Question 8

___________is the degree of attachment that customers have to a brand as expressed by repeat purchases.

Accepted Answer

A) brand community. 
B) brand loyalty. 
C) brand image. 
D) brand identity. 
A) brand community. 
B) brand loyalty. 
C) brand image. 
D) brand identity.

Question 9

____________are advantages that allow a product to satisfy customers needs wants or desires.

Accepted Answer

A) benefits. 
B) prices. 
C) brands. 
D) offers. 
A) benefits. 
B) prices. 
C) brands. 
D) offers.

Question 10

_________firm valuates marketing communication idea and tests their effectiveness.

Accepted Answer

A) pr. 
B) research. 
C) internet. 
D) advertise. 
A) pr. 
B) research. 
C) internet. 
D) advertise.

Question 11

___________ is a visualization technique that indicates how customers perceive competing brands.

Accepted Answer

A) repositioning. 
B) perceptual mapping. 
C) brand identification. 
D) brand positioning. 
A) repositioning. 
B) perceptual mapping. 
C) brand identification. 
D) brand positioning.

Question 12

__________ is the application of an established brand name to new product offerings.

Accepted Answer

A) brand extension. 
B) brand image. 
C) brand identity. 
D) brand community. 
A) brand extension. 
B) brand image. 
C) brand identity. 
D) brand community.

Question 13

___________firms offer graphic design services for all brands and for all media forms.

Accepted Answer

A) call center. 
B) design studios. 
C) production houses. 
D) internet companies. 
A) call center. 
B) design studios. 
C) production houses. 
D) internet companies.

Question 14

Which of the following is NOT a requirement for setting advertising objectives?

Accepted Answer

A) objectives must specify the amount of change. 
B) objectives must be realistic. 
C) objectives must be stated in terms of profits. 
D) objectives must be clear and in writing. 
A) objectives must specify the amount of change. 
B) objectives must be realistic. 
C) objectives must be stated in terms of profits. 
D) objectives must be clear and in writing.

Question 15

________ is also called as logo.

Accepted Answer

A) signature. 
B) tagline. 
C) captions. 
D) design. 
A) signature. 
B) tagline. 
C) captions. 
D) design.

Question 16

____________ is an extended degree of consumer awareness of an advertisement within a specific media.

Accepted Answer

A) impact. 
B) alternate. 
C) choice. 
D) impression. 
A) impact. 
B) alternate. 
C) choice. 
D) impression.

Question 17

________is two way communication that sends and receives messages from customers and other

Accepted Answer

A) hyper activity 
B) interactivity 
C) interoperability 
D) dialogue 
A) hyper activity 
B) interactivity 
C) interoperability 
D) dialogue

Question 18

_____________________is defined as a communication that aims at raising money from primary or secondary markets.

Accepted Answer

A) advocacy advertising 
B) generic advertising 
C) financial advertising 
D) surrogate advertising 
A) advocacy advertising 
B) generic advertising 
C) financial advertising 
D) surrogate advertising

Question 19

A black and white photographic print of the final artwork used to replicate the advertisement is called _____________.

Accepted Answer

A) artwork. 
B) copy. 
C) layout. 
D) bromide. 
A) artwork. 
B) copy. 
C) layout. 
D) bromide.

Question 20

____________ is used in outdoor advertising to refer to the number of billboards used in one display.

Accepted Answer

A) depth. 
B) facing. 
C) changing. 
D) exposure. 
A) depth. 
B) facing. 
C) changing. 
D) exposure.

. _______ is a series of key visuals and accomplishing dialogue that explains a TV commercial.

. ________ is a series of interaction between customers and a company over a time.

Any printed material sent through the mail directly to prospective customers is known as________.

_______ is the esteem that a company or brand has in the eyes of its stakeholders.

_______ is copy strip added over a poster advertisement.

________firms specialize in e-commerce and interactive media.

B2C is __________.

___________is the degree of attachment that customers have to a brand as expressed by repeat purchases.

____________are advantages that allow a product to satisfy customers needs wants or desires.

_________firm valuates marketing communication idea and tests their effectiveness.

___________ is a visualization technique that indicates how customers perceive competing brands.

__________ is the application of an established brand name to new product offerings.

___________firms offer graphic design services for all brands and for all media forms.

Which of the following is NOT a requirement for setting advertising objectives?

________ is also called as logo.

____________ is an extended degree of consumer awareness of an advertisement within a specific media.

________is two way communication that sends and receives messages from customers and other

_____________________is defined as a communication that aims at raising money from primary or secondary markets.

A black and white photographic print of the final artwork used to replicate the advertisement is called _____________.

____________ is used in outdoor advertising to refer to the number of billboards used in one display.

Retailing and Marketing Communication

Advertising and Promotion: Part A: Agency Personnel, Tv Advertising, Positioning

Advertising and Promotion: Part B: Perceptual Mapping, Creativity, Media Planning

Filters

Exam 2: Advertising: Terminology, Concepts, and Branding Terminology

. _______ is a series of key visuals and accomplishing dialogue that explains a TV commercial.

. ________ is a series of interaction between customers and a company over a time.

Any printed material sent through the mail directly to prospective customers is known as________.

_______ is the esteem that a company or brand has in the eyes of its stakeholders.

_______ is copy strip added over a poster advertisement.

________firms specialize in e-commerce and interactive media.

B2C is __________.

___________is the degree of attachment that customers have to a brand as expressed by repeat purchases.

____________are advantages that allow a product to satisfy customers needs wants or desires.

_________firm valuates marketing communication idea and tests their effectiveness.

___________ is a visualization technique that indicates how customers perceive competing brands.

__________ is the application of an established brand name to new product offerings.

___________firms offer graphic design services for all brands and for all media forms.

Which of the following is NOT a requirement for setting advertising objectives?

________ is also called as logo.

____________ is an extended degree of consumer awareness of an advertisement within a specific media.

________is two way communication that sends and receives messages from customers and other

_____________________is defined as a communication that aims at raising money from primary or secondary markets.

A black and white photographic print of the final artwork used to replicate the advertisement is called _____________.

____________ is used in outdoor advertising to refer to the number of billboards used in one display.

Retailing and Marketing Communication

Advertising and Promotion: Part A: Agency Personnel, Tv Advertising, Positioning

Advertising and Promotion: Part B: Perceptual Mapping, Creativity, Media Planning

Filters