Question 1

Provide examples of how e-commerce can enhance a value chain.

Accepted Answer

Examples include:
Using e-mail rather than regular mail to notify customers of upcoming sales can reduce costs.
Selling to customers via the company Web site can generate new sources of revenue,particularly from customers who live far away from the company's headquarters or physical store.Offering online customer service can make products or services more appealing to customers.

Question 2

The ____________________ model of e-commerce is an extension of traditional advertising media,such as radio and television.

Accepted Answer

advertising

Question 3

____________________ uses the Web and its supporting technologies to promote goods and services.

Accepted Answer

Web marketing

Question 4

If good quality and lower costs are top priorities for customers,the company knows which parts of the value chain to focus on.

Accepted Answer

A) True 
 B)False

Question 5

Optimizing a Web site involves editing a site's content and HTML code to increase its relevance to specific keywords.

Accepted Answer

A) True 
 B)False

Question 6

____ is a site that facilitates C2C e-commerce.

Accepted Answer

A) Amazon 
B) Walmart 
C) Gap 
D) eBay 
A) Amazon 
B) Walmart 
C) Gap 
D) eBay

Question 7

____ is a major player in B2B e-commerce.

Accepted Answer

A) Amazon 
B) Walmart 
C) Gap 
D) eBay 
A) Amazon 
B) Walmart 
C) Gap 
D) eBay

Question 8

E-commerce sites that use the _____ model collect data on consumers and businesses and then sell this data to other companies for marketing purposes.

Accepted Answer

A) brokerage 
B) merchant 
C) informediary 
D) subscription 
A) brokerage 
B) merchant 
C) informediary 
D) subscription

Question 9

The World Wide Web Consortium has canceled support for micropayments.

Accepted Answer

A) True 
 B)False

Question 10

Which term describes one user viewing one ad?

Accepted Answer

A) click 
B) pop-up 
C) ad impression 
D) ad view 
A) click 
B) pop-up 
C) ad impression 
D) ad view

Question 11

How do companies participate in search engine optimization (SEO)?

Accepted Answer

A comprehensive Web marketing campaign s

Question 12

____ introduced the value chain concept.

Accepted Answer

A) Tim Berners-Lee 
B) Michael Porter 
C) Abraham Maslow 
D) Frederick Taylor 
A) Tim Berners-Lee 
B) Michael Porter 
C) Abraham Maslow 
D) Frederick Taylor

Question 13

E-business includes transactions that generate demand for goods and services.

Accepted Answer

A) True 
 B)False

Question 14

Companies that provide click-and-brick e-commerce still struggle to incorporate online interaction.

Accepted Answer

A) True 
 B)False

Question 15

E-commerce provides product acknowledgements through phone calls and faxes.

Accepted Answer

A) True 
 B)False

Question 16

What is CPM in terms of Web marketing?

Accepted Answer

Cost per thousand (CPM)-Most Web and e-m

Question 17

Bizrate.com,which collects information about the performance of other sites and sells this information to advertisers,is an example of the informediary model of e-commerce.

Accepted Answer

A) True 
 B)False

Question 18

Electronic data interchange (EDI)and electronic funds transfer (EFT)are forms of ____________________ e-commerce that have been around for many years.

Accepted Answer

business-to-business

Question 19

An ____ is available for most handheld devices that stores personal and financial information,such as credit card numbers,passwords,and PINs.

Accepted Answer

A) e-cash 
B) e-wallet 
C) e-check 
D) e-paper 
A) e-cash 
B) e-wallet 
C) e-check 
D) e-paper

Question 20

Amazon.com is an example of the ____________________ category of e-commerce.

Accepted Answer

business-to-consumer

Provide examples of how e-commerce can enhance a value chain.

The ____________________ model of e-commerce is an extension of traditional advertising media,such as radio and television.

____________________ uses the Web and its supporting technologies to promote goods and services.

If good quality and lower costs are top priorities for customers,the company knows which parts of the value chain to focus on.

Optimizing a Web site involves editing a site's content and HTML code to increase its relevance to specific keywords.

____ is a site that facilitates C2C e-commerce.

____ is a major player in B2B e-commerce.

E-commerce sites that use the _____ model collect data on consumers and businesses and then sell this data to other companies for marketing purposes.

The World Wide Web Consortium has canceled support for micropayments.

Which term describes one user viewing one ad?

How do companies participate in search engine optimization (SEO)?

____ introduced the value chain concept.

E-business includes transactions that generate demand for goods and services.

Companies that provide click-and-brick e-commerce still struggle to incorporate online interaction.

E-commerce provides product acknowledgements through phone calls and faxes.

What is CPM in terms of Web marketing?

Bizrate.com,which collects information about the performance of other sites and sells this information to advertisers,is an example of the informediary model of e-commerce.

Electronic data interchange (EDI)and electronic funds transfer (EFT)are forms of ____________________ e-commerce that have been around for many years.

An ____ is available for most handheld devices that stores personal and financial information,such as credit card numbers,passwords,and PINs.

Amazon.com is an example of the ____________________ category of e-commerce.

Information Systems: an Overview

Computers: the Machines Behind Computing

Database Systems,data Warehouses,and Data Marts

Personal,legal,ethical,and Organizational Issues of Information Systems

Protecting Information Resources

Data Communication: Delivering Information Anywhere and Anytime

The Internet,intranets,and Extranets

Global Information Systems

Building Successful Information Systems

Enterprise Systems

Management Support Systems

Intelligent Information Systems

Emerging Trends,technologies,and Applications

Filters

Exam 8: E-Commerce

Provide examples of how e-commerce can enhance a value chain.

The ____________________ model of e-commerce is an extension of traditional advertising media,such as radio and television.

____________________ uses the Web and its supporting technologies to promote goods and services.

If good quality and lower costs are top priorities for customers,the company knows which parts of the value chain to focus on.

Optimizing a Web site involves editing a site's content and HTML code to increase its relevance to specific keywords.

____ is a site that facilitates C2C e-commerce.

____ is a major player in B2B e-commerce.

E-commerce sites that use the _____ model collect data on consumers and businesses and then sell this data to other companies for marketing purposes.

The World Wide Web Consortium has canceled support for micropayments.

Which term describes one user viewing one ad?

How do companies participate in search engine optimization (SEO)?

____ introduced the value chain concept.

E-business includes transactions that generate demand for goods and services.

Companies that provide click-and-brick e-commerce still struggle to incorporate online interaction.

E-commerce provides product acknowledgements through phone calls and faxes.

What is CPM in terms of Web marketing?

Bizrate.com,which collects information about the performance of other sites and sells this information to advertisers,is an example of the informediary model of e-commerce.

Electronic data interchange (EDI)and electronic funds transfer (EFT)are forms of ____________________ e-commerce that have been around for many years.

An ____ is available for most handheld devices that stores personal and financial information,such as credit card numbers,passwords,and PINs.

Amazon.com is an example of the ____________________ category of e-commerce.

Information Systems: an Overview

Computers: the Machines Behind Computing

Database Systems,data Warehouses,and Data Marts

Personal,legal,ethical,and Organizational Issues of Information Systems

Protecting Information Resources

Data Communication: Delivering Information Anywhere and Anytime

The Internet,intranets,and Extranets

Global Information Systems

Building Successful Information Systems

Enterprise Systems

Management Support Systems

Intelligent Information Systems

Emerging Trends,technologies,and Applications

Filters