Exam 8: E-Commerce

____ is an application of artificial intelligence that can be used for Web marketing.

____ refers to money or scrip that is exchanged only electronically.

What are the main objectives of trading partner agreements?

Describe the m-commerce applications that are currently available.

Explain what click-and-brick e-commerce means.

_____ display ads appear on top of a browser window,blocking the user's view.

In the subscription model,an organization uses e-commerce sites to sell digital products and services.

In terms of Web marketing,what is a hit?

The Web and telecommunication technologies play a major role in e-commerce.

Google provides an example of the merchant model of e-commerce through the AdWords program.

The buyer-side marketplace offers suppliers a direct channel of communication to buyers through online storefronts.

Online classified ads such as Craigslist provide an example of consumer-to-business e-commerce.

Very small businesses usually cannot use the Internet and e-commerce applications to gain a competitive edge.

The third-party exchange marketplace model is controlled by sellers and buyers.

A ____ generates revenue from the fees charged for matching buyers and sellers.

Which of the following terms is computed by dividing the number of clicks an ad gets by the total impressions bought?

How does B2B e-commerce lower production costs and improve accuracy?

____ is a method for improving the volume or quality of traffic to a Web site.

The main advantage of HTML over XML is that you can assign data-type definitions to information in a page.

____________________ is buying and selling goods and services over the Internet