Question 1

Marketing channel discrepancies are differences between the offerings of a business and the requirements of a consumer.

Accepted Answer

A) True 
 B)False  True

Question 2

How do the transportation rates charged for truck shipments compare to those charged for shipments by rail for the same volume?

Accepted Answer

A)  Truck rates are higher. 
B)  Truck rates are lower. 
C)  The rates are the same. 
D)  The rates cannot be compared since different types of products are shipped on each. 
A)  Truck rates are higher. 
B)  Truck rates are lower. 
C)  The rates are the same. 
D)  The rates cannot be compared since different types of products are shipped on each. A

Question 3

Because consumers do not usually buy products as soon as they are produced, products need to be

Accepted Answer

A)  stored 
B)  distributed 
C)  transported 
D)  promoted 
A)  stored 
B)  distributed 
C)  transported 
D)  promoted A

Question 4

Match each item with the correct statement below.
-Utility created by developing a product consumers can afford.

Accepted Answer

A) Brand 
B) channel members 
C) Containerization 
D) direct distribution 
E) economic utility
F)enhanced product
G)extended product
H)indirect distribution
I)piggyback service
J)possession utility
K)product assortment
L)telemarketing
M)time utility
N)Warehouses 
A) Brand 
B) channel members 
C) Containerization 
D) direct distribution 
E) economic utility
F)enhanced product
G)extended product
H)indirect distribution
I)piggyback service
J)possession utility
K)product assortment
L)telemarketing
M)time utility
N)Warehouses

Question 5

Customers have no influence on the development of distribution channels.

Accepted Answer

A) True 
 B)False

Question 6

The transportation method frequently used for short-distance shipping is

Accepted Answer

A)  railroad 
B)  truck 
C)  airplane 
D)  pipeline 
A)  railroad 
B)  truck 
C)  airplane 
D)  pipeline

Question 7

A channel in which one organization takes a leadership position to benefit all channel members is known as an administered channel.

Accepted Answer

A) True 
 B)False

Question 8

A business that owns the organizations at other levels of a channel of distribution is involved in

Accepted Answer

A)  wholesaling 
B)  an administered channel 
C)  channel integration 
D)  illegal trade practices 
A)  wholesaling 
B)  an administered channel 
C)  channel integration 
D)  illegal trade practices

Question 9

Which type of utility is created when customers are able to purchase a product when they need it?

Accepted Answer

A)  time utility 
B)  place utility 
C)  possession utility 
D)  form utility 
A)  time utility 
B)  place utility 
C)  possession utility 
D)  form utility

Question 10

Match each item with the correct statement below.
-Satisfaction received from using a product or service.

Accepted Answer

A) Brand 
B) channel members 
C) Containerization 
D) direct distribution 
E) economic utility
F)enhanced product
G)extended product
H)indirect distribution
I)piggyback service
J)possession utility
K)product assortment
L)telemarketing
M)time utility
N)Warehouses 
A) Brand 
B) channel members 
C) Containerization 
D) direct distribution 
E) economic utility
F)enhanced product
G)extended product
H)indirect distribution
I)piggyback service
J)possession utility
K)product assortment
L)telemarketing
M)time utility
N)Warehouses

Question 11

Most distribution centers are being replaced by warehouses to reduce transportation and storage costs.

Accepted Answer

A) True 
 B)False

Question 12

The purpose of a product's packaging is to protect the product and has little to do with purchase decisions.

Accepted Answer

A) True 
 B)False

Question 13

Producers prefer to sell products to retailers that buy in large quantities.

Accepted Answer

A) True 
 B)False

Question 14

Match each item with the correct statement below.
-Complete set of products offered by a business to the market.

Accepted Answer

A) Brand 
B) channel members 
C) Containerization 
D) direct distribution 
E) economic utility
F)enhanced product
G)extended product
H)indirect distribution
I)piggyback service
J)possession utility
K)product assortment
L)telemarketing
M)time utility
N)Warehouses 
A) Brand 
B) channel members 
C) Containerization 
D) direct distribution 
E) economic utility
F)enhanced product
G)extended product
H)indirect distribution
I)piggyback service
J)possession utility
K)product assortment
L)telemarketing
M)time utility
N)Warehouses

Question 15

Match each item with the correct statement below.
-Distribution that takes place via channel members.

Accepted Answer

A) Brand 
B) channel members 
C) Containerization 
D) direct distribution 
E) economic utility
F)enhanced product
G)extended product
H)indirect distribution
I)piggyback service
J)possession utility
K)product assortment
L)telemarketing
M)time utility
N)Warehouses 
A) Brand 
B) channel members 
C) Containerization 
D) direct distribution 
E) economic utility
F)enhanced product
G)extended product
H)indirect distribution
I)piggyback service
J)possession utility
K)product assortment
L)telemarketing
M)time utility
N)Warehouses

Question 16

Highly perishable products are most likely to be distributed through indirect channels of distribution.

Accepted Answer

A) True 
 B)False

Question 17

There are three levels of product design: the basic product, the enhanced product, and the extended product.

Accepted Answer

A) True 
 B)False

Question 18

The number and type of businesses in a channel of distribution are determined by the

Accepted Answer

A)  product assortment 
B)  number of consumers 
C)  activities that need to be performed 
D)  cost of the product 
A)  product assortment 
B)  number of consumers 
C)  activities that need to be performed 
D)  cost of the product

Question 19

The combination of truck and railroads to move products is known as piggyback service.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is not a factor that producers consider when deciding which channels to select for distribution?

Accepted Answer

A)  Perishability 
B)  Special handling 
C)  Number of users 
D)  Containerization 
A)  Perishability 
B)  Special handling 
C)  Number of users 
D)  Containerization

Exam 21: Product Development and Distribution

Marketing channel discrepancies are differences between the offerings of a business and the requirements of a consumer.

How do the transportation rates charged for truck shipments compare to those charged for shipments by rail for the same volume?

Because consumers do not usually buy products as soon as they are produced, products need to be

Match each item with the correct statement below. -Utility created by developing a product consumers can afford.

Customers have no influence on the development of distribution channels.

The transportation method frequently used for short-distance shipping is

A channel in which one organization takes a leadership position to benefit all channel members is known as an administered channel.

A business that owns the organizations at other levels of a channel of distribution is involved in

Which type of utility is created when customers are able to purchase a product when they need it?

Match each item with the correct statement below. -Satisfaction received from using a product or service.

Most distribution centers are being replaced by warehouses to reduce transportation and storage costs.

The purpose of a product's packaging is to protect the product and has little to do with purchase decisions.

Producers prefer to sell products to retailers that buy in large quantities.

Match each item with the correct statement below. -Complete set of products offered by a business to the market.

Match each item with the correct statement below. -Distribution that takes place via channel members.

Highly perishable products are most likely to be distributed through indirect channels of distribution.

There are three levels of product design: the basic product, the enhanced product, and the extended product.

The number and type of businesses in a channel of distribution are determined by the

The combination of truck and railroads to move products is known as piggyback service.

Which of the following is not a factor that producers consider when deciding which channels to select for distribution?

Managers and Managing

Management, Supervision, and Decision Making

The Manager As Leader

Planning and Organizing

Staffing, Leading, and Controlling

Characteristics of Business

Social and Ethical Environment of Business

Economic Environment of Business

International Environment of Business

Managing the Form of Business Ownership

Legal Aspects of Business

Technology and Information Management

Organizational Communications

Data Analysis and Decision Making

Business Financial Records

Financing a Business

Financial Services

Credit and Insurance

Managing Production and Operations

Nature and Scope of Marketing

Pricing and Promotion

Managing Human Resources

Rewarding and Developing Employees

Developing an Effective Organization

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