Question 1

Match each item with the correct statement below.
-Producers selling directly to the ultimate consumer.

Accepted Answer

A) Brand 
B) channel members 
C) Containerization 
D) direct distribution 
E) economic utility
F)enhanced product
G)extended product
H)indirect distribution
I)piggyback service
J)possession utility
K)product assortment
L)telemarketing
M)time utility
N)Warehouses 
A) Brand 
B) channel members 
C) Containerization 
D) direct distribution 
E) economic utility
F)enhanced product
G)extended product
H)indirect distribution
I)piggyback service
J)possession utility
K)product assortment
L)telemarketing
M)time utility
N)Warehouses

Question 2

Match each item with the correct statement below.
-Product with additional features that are not part of the physical product but increase its usability.

Accepted Answer

A) Brand 
B) channel members 
C) Containerization 
D) direct distribution 
E) economic utility
F)enhanced product
G)extended product
H)indirect distribution
I)piggyback service
J)possession utility
K)product assortment
L)telemarketing
M)time utility
N)Warehouses 
A) Brand 
B) channel members 
C) Containerization 
D) direct distribution 
E) economic utility
F)enhanced product
G)extended product
H)indirect distribution
I)piggyback service
J)possession utility
K)product assortment
L)telemarketing
M)time utility
N)Warehouses

Question 3

An advantage provided by retailers in a channel of distribution is that they can provide the products of many manufacturers in one location.

Accepted Answer

A) True 
 B)False

Question 4

Producers generally prefer to use as few channels and channel members as possible.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following products is most likely to be sold through several different channels of distribution?

Accepted Answer

A)  Automobiles 
B)  Expensive computer systems 
C)  Condominiums 
D)  Magazines 
A)  Automobiles 
B)  Expensive computer systems 
C)  Condominiums 
D)  Magazines

Question 6

Packaging

Accepted Answer

A)  protects products 
B)  provides information to the consumer 
C)  can make the product easier to use 
D)  all of the responses 
A)  protects products 
B)  provides information to the consumer 
C)  can make the product easier to use 
D)  all of the responses

Question 7

Unilever's products include dishwashing liquid, soup, body wash, toothpaste, and hand lotion.This is an example of

Accepted Answer

A)  a product line 
B)  a product assortment 
C)  brand names 
D)  extended products 
A)  a product line 
B)  a product assortment 
C)  brand names 
D)  extended products

Question 8

Direct marketing is an example of a direct channel of distribution.

Accepted Answer

A) True 
 B)False

Question 9

Match each item with the correct statement below.
-Name, symbol, or design used to identify a product, service, or company.

Accepted Answer

A) Brand 
B) channel members 
C) Containerization 
D) direct distribution 
E) economic utility
F)enhanced product
G)extended product
H)indirect distribution
I)piggyback service
J)possession utility
K)product assortment
L)telemarketing
M)time utility
N)Warehouses 
A) Brand 
B) channel members 
C) Containerization 
D) direct distribution 
E) economic utility
F)enhanced product
G)extended product
H)indirect distribution
I)piggyback service
J)possession utility
K)product assortment
L)telemarketing
M)time utility
N)Warehouses

Question 10

Once a manufacturer develops a channel of distribution, that channel cannot be changed.

Accepted Answer

A) True 
 B)False

Question 11

The principal advantage of railroad transportation is

Accepted Answer

A)  speed 
B)  direct service to most towns 
C)  low cost for bulky items 
D)  all of the responses 
A)  speed 
B)  direct service to most towns 
C)  low cost for bulky items 
D)  all of the responses

Question 12

One way to develop a product assortment is to offer differences in quality and price.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following would be the shortest channel of distribution?

Accepted Answer

A)  Producer-wholesaler-retailer-consumer 
B)  Producer-retailer-consumer 
C)  Producer-consumer 
D)  None of the responses 
A)  Producer-wholesaler-retailer-consumer 
B)  Producer-retailer-consumer 
C)  Producer-consumer 
D)  None of the responses

Question 14

Wholesalers sell consumer products but not business products.

Accepted Answer

A) True 
 B)False

Question 15

Match each item with the correct statement below.
-Marketing goods and services by telephone.

Accepted Answer

A) Brand 
B) channel members 
C) Containerization 
D) direct distribution 
E) economic utility
F)enhanced product
G)extended product
H)indirect distribution
I)piggyback service
J)possession utility
K)product assortment
L)telemarketing
M)time utility
N)Warehouses 
A) Brand 
B) channel members 
C) Containerization 
D) direct distribution 
E) economic utility
F)enhanced product
G)extended product
H)indirect distribution
I)piggyback service
J)possession utility
K)product assortment
L)telemarketing
M)time utility
N)Warehouses

Question 16

Most often, retailers sell to

Accepted Answer

A)  producers 
B)  consumers 
C)  wholesalers 
D)  other retailers 
A)  producers 
B)  consumers 
C)  wholesalers 
D)  other retailers

Question 17

A facility used by a wholesaler or retailer to receive products from a number of manufacturers, repackage the products, combine them with others, and ship them for sale is a

Accepted Answer

A)  warehouse 
B)  distribution center 
C)  piggyback service 
D)  telemarketing facility 
A)  warehouse 
B)  distribution center 
C)  piggyback service 
D)  telemarketing facility

Question 18

Product managers need to ensure that the company's products satisfy customer needs.

Accepted Answer

A) True 
 B)False

Question 19

Products such as soap, books, candy, and pens are

Accepted Answer

A)  distributed through a direct channel 
B)  distributed through more than one channel 
C)  are distributed through an administered channel 
D)  are distributed through an integrated channel 
A)  distributed through a direct channel 
B)  distributed through more than one channel 
C)  are distributed through an administered channel 
D)  are distributed through an integrated channel

Question 20

Packaging products in large quantities at the factory so they can be moved by several transportation methods while reducing the amount of product handling and product damage is known as

Accepted Answer

A)  containerization 
B)  parcel shipment 
C)  express service 
D)  direct distribution 
A)  containerization 
B)  parcel shipment 
C)  express service 
D)  direct distribution

Exam 21: Product Development and Distribution

Match each item with the correct statement below. -Producers selling directly to the ultimate consumer.

Match each item with the correct statement below. -Product with additional features that are not part of the physical product but increase its usability.

An advantage provided by retailers in a channel of distribution is that they can provide the products of many manufacturers in one location.

Producers generally prefer to use as few channels and channel members as possible.

Which of the following products is most likely to be sold through several different channels of distribution?

Packaging

Unilever's products include dishwashing liquid, soup, body wash, toothpaste, and hand lotion.This is an example of

Direct marketing is an example of a direct channel of distribution.

Match each item with the correct statement below. -Name, symbol, or design used to identify a product, service, or company.

Once a manufacturer develops a channel of distribution, that channel cannot be changed.

The principal advantage of railroad transportation is

One way to develop a product assortment is to offer differences in quality and price.

Which of the following would be the shortest channel of distribution?

Wholesalers sell consumer products but not business products.

Match each item with the correct statement below. -Marketing goods and services by telephone.

Most often, retailers sell to

A facility used by a wholesaler or retailer to receive products from a number of manufacturers, repackage the products, combine them with others, and ship them for sale is a

Product managers need to ensure that the company's products satisfy customer needs.

Products such as soap, books, candy, and pens are

Packaging products in large quantities at the factory so they can be moved by several transportation methods while reducing the amount of product handling and product damage is known as

Managers and Managing

Management, Supervision, and Decision Making

The Manager As Leader

Planning and Organizing

Staffing, Leading, and Controlling

Characteristics of Business

Social and Ethical Environment of Business

Economic Environment of Business

International Environment of Business

Managing the Form of Business Ownership

Legal Aspects of Business

Technology and Information Management

Organizational Communications

Data Analysis and Decision Making

Business Financial Records

Financing a Business

Financial Services

Credit and Insurance

Managing Production and Operations

Nature and Scope of Marketing

Pricing and Promotion

Managing Human Resources

Rewarding and Developing Employees

Developing an Effective Organization

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