Exam 2: Defining Your E-Business Idea

Which of the following e-businesses owed its early and rapid success to an innovative marketing idea now called viral marketing?

Simply publishing a_______________is no guarantee that a company will successfully exploit the communication power of the Internet and Web to expand the market for its products and services.

In which stage of the entrepreneurial process would you create a business plan?

Stage 1 in the entrepreneurial process involves:

An entrepreneur must be prepared to invest his or her own_______________equity in a startup e-business.

E-business ideas span the spectrum from selling hard-to-find food products directly to consumers, to auctioning excess oil and gas capacity, to offering online mediation services, to providing Web site hosting services, and more.

Viral marketing is an innovative marketing idea that exploits the network effect to rapidly spread information about a product or service across a marketplace.

Which of the following factors can make it easier for a new business to enter electronic markets?

E-business ideas that do not continue to function well when under the pressure of unexpected business growth lack_______________.

As a leader, an entrepreneur must be able to:

The C2C_______________marketplace provides a good example how low-cost technologies can make it easy for many new e-businesses to enter an online marketplace and become competitive.

Ticketmaster, Wal-Mart, and Costco are examples of existing brick-and-mortar businesses that successfully revamped their business model to add a(n)_______________component.

Which of the following companies uses the Internet and the Web to acquire greater business visibility while selling its products through traditional channels?

Which of the following e-businesses is based on a new e-business idea made possible by Internet and the Web.

Startup e-businesses based on flawed e-business models or unsound business practices can still expect to be successful in today's exciting global e-business economy.

Which of the following factors is a major reason for the growth of C2C auction sites?

One of the biggest benefits of doing business online is the potential to reduce operating_______________.

The inherent communication power of the Internet and the Web can be used to draw and keep customers by creating warm one-to-one relationships with them.

A successful entrepreneur typically:

The success of Amazon.com is partly based on the company's adaptability to changes in the marketplace.