Exam 2: Defining Your E-Business Idea

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Starting your own business is a great way to set your own work schedule which typically includes plenty of time off to enjoy other pursuits.

(True/False)
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When the value of an e-business's products and services increase because of distribution over the Internet and the Web, the e-business is exploiting:

(Multiple Choice)
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Changing market conditions can affect how well an entrepreneur executes his or her e-business idea.

(True/False)
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The_______________explains how the overall value of a product or service grows as more and more people use the product or service.

(Short Answer)
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Which of the following entrepreneurial abilities is essential to getting things done on time?

(Multiple Choice)
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The e-business marketspace is characterized by rapid knowledge transfer and the need for entrepreneurs to be able to make decisions quickly.

(True/False)
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Changing_______________conditions may impact how well a business will be able to execute its e-business idea.

(Short Answer)
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Many successful entrepreneurs display their_______________natures early in life in their approach to school, hobbies, and sports.

(Short Answer)
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An e-business's ability to secure first-mover advantage and name identification guarantees its success over its competitors.

(True/False)
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The marketing technique that exploits the power of the network effect to rapidly spread information about a new e-business and its products or services is called:

(Multiple Choice)
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An important factor in an e-business's ultimate success or failure is how well its original e-business idea adapts to changes in the marketplace.

(True/False)
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An online presence created by a Web site affords a company greater business visibility even if it sells its products offline through traditional sales channels.

(True/False)
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The ability of an e-business idea to continue to function in the face of sudden growth is called:

(Multiple Choice)
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The time and effort an entrepreneur puts in to starting his or her own business is called sweat equity.

(True/False)
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The growth in the number of C2C auction sites, such as eBay, provides a good example of the ease with which new e-businesses can enter a virtual marketplace.

(True/False)
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Market conditions, execution, and_______________all play an important role in exploiting the Internet and the Web to expand the market for an e-business's products or services.

(Short Answer)
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Successful e-business entrepreneurs develop imaginative ways of exploiting the_______________in order to market products and services to new customers.

(Short Answer)
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The rapid spread of information about products and services by electronic word of mouth is sometimes called_______________marketing.

(Short Answer)
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The_______________is divided into several stages or steps as a person moves from wanting to start his or her own business to starting, operating, and harvesting it.

(Short Answer)
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Discuss five entrepreneurial traits or abilities that are common to individuals who successfully start, operate, and grow their own businesses.

(Essay)
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