Exam 1: Introduction to Marketing

In the last few years, consumers have been encouraged to use reusable bags, for their groceries and other goods. This practice, which seeks to minimise the negative impact of plastic bags on society is an example of:

The Australian Job Outlook assists to identify some typical marketing tasks.

In order for marketers to plan and evaluate their marketing outcomes, understanding the context is important (i.e. the current situation and desired vision).

With regard to the success of an organisation, every employee is:

Social marketing aims to change behaviour for social good.

Sustainable development is:

Marketers exercise control over a set of variables which includes price, promotion, and the product. Together, these controllable variables are known as:

Organisations that undertake the following marketing practices perform better than those who don't:

Which phase of the marketing process explains why wine marketers, for example, would access market insight reports from a market research company such as the Nielson Company?

The campaign by many retailers to reduce the use of plastic bags in favour of reusable bags is an example of:

To effectively implement the marketing concept, the marketing department in an organisation needs to work with:

The International Organization for Standardization (ISO) is responsible for?

Increased sales volumes are an example of how marketing:

You have been managing a coffee shop for over five years and one day you decide to close the business. Who are the stakeholders that your decision will impact?

During a job interview, you tell your future employer how employing you will deliver value for them. This is an example of:

Marketing must meet certain targets, measured via:

A popular measure of good corporate citizenship is:

In marketing, 'process' refers to the systems used:

Individuals, organisations and other groups that have a rightful interest in the activities of a business can be classified as:

Which of the following statements is correct?