Exam 1: Introduction to Marketing

Each year the Australian department store Myer holds a fashion parade as a public relations event to launch the next season's fashion. Along with the media, they invite key stakeholders such as their most valuable customers. These customers can best be described as people who:

A customer's overall assessment of the utility of an offering based on perceptions of what is received and what is given is known as:

Early in the New Year, you decide to turn an unwanted Christmas gift into cash by selling it on eBay. The auction is a success; your unwanted gift sells at a high price, and the winning bidder is very happy with their purchase. This scenario is an example of a successful marketing _________?

Greenwashing is:

An organisations stakeholders include customers, shareholders, investors and other partners only.

Which of the following statements regarding value is correct?

A degree in Marketing will qualify you for a job in which of the following organisations?

As marketing manager for a large multi-national company, you consciously try to minimise the environmental impacts of your company's activities. One of your initiatives is to reduce waste within the office; another is to introduce recyclable packaging for your products. By engaging in these activities, you are practicing:

Which of these is the aim of marketing?

A market can best be described as: