Exam 3: The Internet and Research

Many search engines have ____ ads, which are advertisements using text or graphics.

Jake is learning about search engine optimization so that he can increase sales of his online golf shop. Please answer the questions below. -Jake also wants to include tags that describe the content of a Web page and that are part of the source code. He knows that the Web crawlers will then find and index these ____.

Most topic directories are organized by subject categories, with a collection of links to Internet resources. _________________________

Lauren is teaching a class on effectively searching the Web. She wants to include some of the less popular tools available in the notes that she hands out. Please answer the questions below. -Lauren also includes the site www.completeplanet.com in her list of resources. This site ____.

Additional searchable databases are available beyond the general databases and are part of the ____________________ Web (also called the Deep Web).

Jake is learning about search engine optimization so that he can increase sales of his online golf shop. Please answer the questions below. -Jake has heard from colleagues that a good way to increase traffic is to find the right keywords that prospective customers search on, and then bid on using those keywords in your ad, on the search results page. What is this method called?

With ____ searching, the search engine tries to determine what you mean and displays links to Web sites that relate to the keywords.

Boolean logic consists of three logical operators that do NOT include ____.

Define search engine and subject directory. What is the primary difference between these two search tools.

A ____ (also called a search term) is a descriptive word within the Web document.

Each search engine use its own technique to index Web sites.

Meta tags convey information about the document and are displayed when a Web page is viewed in a browser.

Please identify the letter of the choice that best matches the numbered definitions below. -A search engine robot that searches the Internet for the keywords

A search engine is a ____ program that lets you search the Internet using keywords.

The ____________________ (or crawler) is a search engine robot that searches the Internet for the keywords.

The * symbol, or asterisk, is considered a ____________________ character.

When using an online search tool, such as Yahoo, you are searching and viewing data extracted from the Web. You are searching ____.

____________________ logic consists of three logical operators: AND, NOT, and OR.

The more terms you combine with AND, the more returns you will receive.

Put a minus sign (-) before words that you do not want to display (also called a(n) ____ operator).