Exam 17: Communication and Media

___________ involves featuring particular brands in the storyline of a movie, television show, or book.

Which of the following was NOT a limitation of political reporting by newspapers before radio and television?

Talia hears a story on the news that there is an outbreak of the H1N1 virus in her area. The local media reports one victim is a student at her school. Talia skips her classes for a week, and when she does return, she sits away from other students. Since Talia never worried about this virus before seeing the news coverage, she has most likely been influenced by a health _____________ in the media.

Although many voters claim to disapprove of _______________________, research has shown that negative messages about a candidate have a greater effect on voting behavior than do positive messages.

Which of the following is a parental guideline for television viewers?

If you use media properly to get the effects you want, you are using good media

Which of the following is an example of image media?

Mainstream American newspapers we know today reflect the influence of which 1830s publication?

When you listen to music or watch television as a way to "escape", you are using media to fulfill your need for

Paola loves watching shows about "real" housewives, and Paris Hilton and Kim Kardashian are her role models. Paola expects to live the same sort of lifestyle once she graduates from college, even though she has little money and no job experience. The disconnection between Paola's expectations and her probable reality reflects which theory about media?

According to _________________ theory, watching violence in the media can encourage real-life violence, but only if other influences are present.

Which of the following is NOT an FCC regulation aimed at reducing the potentially negative effects of media messages?

Conservative Rush Limbaugh, libertarian Dennis Miller, and liberal Rachel Maddow are all examples of current and former talk _________ moderators.

Filipe is a political conservative and loves Bill O'Reilly's television show. Filipe only watches the Fox News Channel, as he feels other news stations are too liberal. What would best improve Filipe's media literacy?

One of the earliest mass uses of the Internet was

Braden recently moved to Portland and he misses the radio station from his home town. He knows he can find his former local radio station on the Internet. Which form of media would best serve his needs?

Oprah Winfrey hosted a television talk show, starred in two motion pictures, and recently launched her own cable network. Oprah Winfrey has had great success in many areas of

According to the ________________ theory, media tell people what to think about determining what they watch, read, or hear.

Imagine Media wants to get into print media. The company has designed a published weekly that targets a specific audience made up of high-level executives at Fortune 500 companies. Which form of media would best serve its needs?

Political candidate Jones is falling behind his opponent in the polls. When one of his campaign workers uncovers a scandal buried in Jones' opponent's past, Jones must rush to make this information public so as to hurt his opponent's reputation. What type of political advertisement would best serve Jones' purpose?