Question 1

When evaluating choice alternatives, consumers may:

Accepted Answer

A)  rely on pre-existing evaluations. 
B)  construct a new evaluation using a categorization process. 
C)  construct a new evaluation using a piecemeal process. 
D)  B and C 
E)  A, B, and C 
A)  rely on pre-existing evaluations. 
B)  construct a new evaluation using a categorization process. 
C)  construct a new evaluation using a piecemeal process. 
D)  B and C 
E)  A, B, and C

Question 2

Ideally, firms should focus their promotional efforts on those areas where their target customers are likely to search.

Accepted Answer

A) True 
 B)False

Question 3

The passage of time can activate consumption needs.

Accepted Answer

A) True 
 B)False

Question 4

The external search set is comprised of those choice alternatives that consumers gather information about during pre-purchase search.

Accepted Answer

A) True 
 B)False

Question 5

"Noncomparable"
alternatives may require the consumer to use less abstract criteria during evaluation.

Accepted Answer

A) True 
 B)False

Question 6

There is an inverted-U relationship between search and consumer knowledge.

Accepted Answer

A) True 
 B)False

Question 7

What is meant by the term pre-purchase alternative evaluation?

Accepted Answer

Pre-purchase alternative evaluation is t

Question 8

Under a conjunctive evaluation strategy, brands are compared initially on the most important attribute.

Accepted Answer

A) True 
 B)False

Question 9

An important reason why consumers do not shop around is the perception that it's not worth the effort.

Accepted Answer

A) True 
 B)False

Question 10

The primary motivation behind pre-purchase search is to:

Accepted Answer

A)  make better product choices. 
B)  break old and established purchase habits. 
C)  habituate purchases which are made on a regular basis. 
D)  reduce consumption to expediency. 
E)  develop a consistent purchase pattern. 
A)  make better product choices. 
B)  break old and established purchase habits. 
C)  habituate purchases which are made on a regular basis. 
D)  reduce consumption to expediency. 
E)  develop a consistent purchase pattern.

Question 11

Judgments about choice alternatives can depend on the presence or absence of certain cues or signals, such as price, brand name or warranty.

Accepted Answer

A) True 
 B)False

Question 12

The importance consumers place on brand names and product logos when making their purchase decisions has been increasing in recent times.

Accepted Answer

A) True 
 B)False

Question 13

Need recognition occurs whenever some discrepancy exists between the actual state and the desired state, regardless of the size of this discrepancy.

Accepted Answer

A) True 
 B)False

Question 14

Need recognition is defined as the perception of a difference between the desired state of affairs and the actual situation sufficient to arouse and activate the decision process.

Accepted Answer

A) True 
 B)False

Question 15

The degree of satisfaction with prior purchases has been shown to be unrelated with the consumer's reliance on internal search.

Accepted Answer

A) True 
 B)False

Question 16

A recent survey of consumer search and brand choice yielded the following results:
  Based on these results, brand A would:

Accepted Answer

A)  want to encourage consumer search. 
B)  not want to encourage consumer search. 
C)  conclude that the amount of search is unrelated to brand choice. 
D)  Can't tell without more information. 
A)  want to encourage consumer search. 
B)  not want to encourage consumer search. 
C)  conclude that the amount of search is unrelated to brand choice. 
D)  Can't tell without more information.

Question 17

Noncompensatory evaluation strategies are characterized by the fact that a product's weakness on one attribute cannot be offset by its strong performance on another attribute.

Accepted Answer

A) True 
 B)False

Question 18

According to this evaluation strategy, brands are initially compared on the most important attribute.

Accepted Answer

A)  Lexicographic 
B)  Simple additive 
C)  Conjunctive 
D)  Elimination by aspects 
E)  A and D 
A)  Lexicographic 
B)  Simple additive 
C)  Conjunctive 
D)  Elimination by aspects 
E)  A and D

When evaluating choice alternatives, consumers may:

Ideally, firms should focus their promotional efforts on those areas where their target customers are likely to search.

The passage of time can activate consumption needs.

The external search set is comprised of those choice alternatives that consumers gather information about during pre-purchase search.

"Noncomparable" alternatives may require the consumer to use less abstract criteria during evaluation.

There is an inverted-U relationship between search and consumer knowledge.

What is meant by the term pre-purchase alternative evaluation?

Under a conjunctive evaluation strategy, brands are compared initially on the most important attribute.

An important reason why consumers do not shop around is the perception that it's not worth the effort.

The primary motivation behind pre-purchase search is to:

Judgments about choice alternatives can depend on the presence or absence of certain cues or signals, such as price, brand name or warranty.

The importance consumers place on brand names and product logos when making their purchase decisions has been increasing in recent times.

Need recognition occurs whenever some discrepancy exists between the actual state and the desired state, regardless of the size of this discrepancy.

Need recognition is defined as the perception of a difference between the desired state of affairs and the actual situation sufficient to arouse and activate the decision process.

The degree of satisfaction with prior purchases has been shown to be unrelated with the consumer's reliance on internal search.

A recent survey of consumer search and brand choice yielded the following results: Based on these results, brand A would:

Noncompensatory evaluation strategies are characterized by the fact that a product's weakness on one attribute cannot be offset by its strong performance on another attribute.

According to this evaluation strategy, brands are initially compared on the most important attribute.

Consumer Behavior and Consumer Research

Creating Marketing Strategies for Customer-Centric Organizations

The Consumer Decision Process

Purchase

Post-Purchase Processes: Consumption and Post-Consumption Evaluations

Consumer Motivation

Consumer Beliefs, Feelings, Attitudes, and Intentions

Culture, Ethnicity, Social Class, Family and Household Influences

Group and Personal Influence

Making Contact

Shaping Consumers Opinions

Helping Consumers to Remember

Filters

Exam 4: Pre-Purchase Processes: Need Recognition, Search, and Evaluation

When evaluating choice alternatives, consumers may:

Ideally, firms should focus their promotional efforts on those areas where their target customers are likely to search.

The passage of time can activate consumption needs.

The external search set is comprised of those choice alternatives that consumers gather information about during pre-purchase search.

"Noncomparable" alternatives may require the consumer to use less abstract criteria during evaluation.

There is an inverted-U relationship between search and consumer knowledge.

What is meant by the term pre-purchase alternative evaluation?

Under a conjunctive evaluation strategy, brands are compared initially on the most important attribute.

An important reason why consumers do not shop around is the perception that it's not worth the effort.

The primary motivation behind pre-purchase search is to:

Judgments about choice alternatives can depend on the presence or absence of certain cues or signals, such as price, brand name or warranty.

The importance consumers place on brand names and product logos when making their purchase decisions has been increasing in recent times.

Need recognition occurs whenever some discrepancy exists between the actual state and the desired state, regardless of the size of this discrepancy.

Need recognition is defined as the perception of a difference between the desired state of affairs and the actual situation sufficient to arouse and activate the decision process.

The degree of satisfaction with prior purchases has been shown to be unrelated with the consumer's reliance on internal search.

A recent survey of consumer search and brand choice yielded the following results: Based on these results, brand A would:

Noncompensatory evaluation strategies are characterized by the fact that a product's weakness on one attribute cannot be offset by its strong performance on another attribute.

According to this evaluation strategy, brands are initially compared on the most important attribute.

Consumer Behavior and Consumer Research

Creating Marketing Strategies for Customer-Centric Organizations

The Consumer Decision Process

Purchase

Post-Purchase Processes: Consumption and Post-Consumption Evaluations

Consumer Motivation

Consumer Beliefs, Feelings, Attitudes, and Intentions

Culture, Ethnicity, Social Class, Family and Household Influences

Group and Personal Influence

Making Contact

Shaping Consumers Opinions

Helping Consumers to Remember

Filters