Question 1

Sometimes, consumers buy products they didn't intend to buy.

Accepted Answer

A) True 
 B)False  True

Question 2

Impulse buying is characterized by a high degree of emotional involvement and urgency.

Accepted Answer

A) True 
 B)False  True

Question 3

Which of the following is an example of a nonmarketer-dominated source of information?

Accepted Answer

A)  Consumer Reports 
B)  Infomercials 
C)  Advertising 
D)  Salespersons 
E)  None of these are examples of a nonmarketer-dominated source of information. 
A)  Consumer Reports 
B)  Infomercials 
C)  Advertising 
D)  Salespersons 
E)  None of these are examples of a nonmarketer-dominated source of information. A

Question 4

____ is an overall evaluation of an alternative.

Accepted Answer

A)  Motivation 
B)  Knowledge 
C)  Attitude 
D)  Consumer resource 
E)  None of the above. 
A)  Motivation 
B)  Knowledge 
C)  Attitude 
D)  Consumer resource 
E)  None of the above.

Question 5

The first stage of information processing is attention.

Accepted Answer

A) True 
 B)False

Question 6

____ is characterized by intensive search for information and complex evaluation while ____ represents less motivation to search for information and engage in alternative evaluation.

Accepted Answer

A)  LPS; MPS 
B)  MPS; EPS 
C)  EPS; LPS 
D)  LPS; EPS 
E)  None of the above. 
A)  LPS; MPS 
B)  MPS; EPS 
C)  EPS; LPS 
D)  LPS; EPS 
E)  None of the above.

Question 7

Salient attributes are more important to the consumer than determinant ones.

Accepted Answer

A) True 
 B)False

Question 8

What is the importance of the Consumer Decision Process Model?

Accepted Answer

By understanding how consumers make thei

Question 9

Divestment is the final stage in the CDP model.

Accepted Answer

A) True 
 B)False

Question 10

Impulse buying is a more complex form of limited problem solving.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following is not a component of the search stage in the consumer decision process model?

Accepted Answer

A)  Internal 
B)  External 
C)  Prolonged 
D)  A and B 
E)  A, B, and C 
A)  Internal 
B)  External 
C)  Prolonged 
D)  A and B 
E)  A, B, and C

Question 12

Information search may be of either an internal or external nature.

Accepted Answer

A) True 
 B)False

Question 13

Standards and specifications used to compare different products and brands are called evaluative criteria.

Accepted Answer

A) True 
 B)False

Question 14

Consumer decision making is influenced and shaped by many factors, including individual differences, environmental influences, and psychological processes.

Accepted Answer

A) True 
 B)False

Question 15

Consumers may experience a sense of either satisfaction or dissatisfaction during post-consumption evaluation.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following is not a stage of information processing?

Accepted Answer

A)  Attention 
B)  Acceptance 
C)  Comprehension 
D)  Emotion 
E)  All of these are stages in information processing. 
A)  Attention 
B)  Acceptance 
C)  Comprehension 
D)  Emotion 
E)  All of these are stages in information processing.

Question 17

Which of the following is likely to trigger an impulse purchase?

Accepted Answer

A)  product display 
B)  newspaper inserts advertising weekly price specials 
C)  point-of-sale promotion 
D)  A and C 
E)  A, B, and C 
A)  product display 
B)  newspaper inserts advertising weekly price specials 
C)  point-of-sale promotion 
D)  A and C 
E)  A, B, and C

Question 18

The acronym SKU refers to stock keeping unit.

Accepted Answer

A) True 
 B)False

Question 19

____ is defined as information stored in memory.

Accepted Answer

A)  Motivation 
B)  Knowledge 
C)  Attitude 
D)  Value 
E)  Personality 
A)  Motivation 
B)  Knowledge 
C)  Attitude 
D)  Value 
E)  Personality

Question 20

Which of the following factors influences personal involvement?

Accepted Answer

A)  Personal factors 
B)  Product factors 
C)  Situational factors 
D)  A and B 
E)  A, B, and C 
A)  Personal factors 
B)  Product factors 
C)  Situational factors 
D)  A and B 
E)  A, B, and C

Sometimes, consumers buy products they didn't intend to buy.

Impulse buying is characterized by a high degree of emotional involvement and urgency.

Which of the following is an example of a nonmarketer-dominated source of information?

____ is an overall evaluation of an alternative.

The first stage of information processing is attention.

is characterized by intensive search for information and complex evaluation while represents less motivation to search for information and engage in alternative evaluation.

Salient attributes are more important to the consumer than determinant ones.

What is the importance of the Consumer Decision Process Model?

Divestment is the final stage in the CDP model.

Impulse buying is a more complex form of limited problem solving.

Which of the following is not a component of the search stage in the consumer decision process model?

Information search may be of either an internal or external nature.

Standards and specifications used to compare different products and brands are called evaluative criteria.

Consumer decision making is influenced and shaped by many factors, including individual differences, environmental influences, and psychological processes.

Consumers may experience a sense of either satisfaction or dissatisfaction during post-consumption evaluation.

Which of the following is not a stage of information processing?

Which of the following is likely to trigger an impulse purchase?

The acronym SKU refers to stock keeping unit.

____ is defined as information stored in memory.

Which of the following factors influences personal involvement?

Consumer Behavior and Consumer Research

Creating Marketing Strategies for Customer-Centric Organizations

Pre-Purchase Processes: Need Recognition, Search, and Evaluation

Purchase

Post-Purchase Processes: Consumption and Post-Consumption Evaluations

Consumer Motivation

Consumer Beliefs, Feelings, Attitudes, and Intentions

Culture, Ethnicity, Social Class, Family and Household Influences

Group and Personal Influence

Making Contact

Shaping Consumers Opinions

Helping Consumers to Remember

Filters

Exam 3: The Consumer Decision Process

Sometimes, consumers buy products they didn't intend to buy.

Impulse buying is characterized by a high degree of emotional involvement and urgency.

Which of the following is an example of a nonmarketer-dominated source of information?

____ is an overall evaluation of an alternative.

The first stage of information processing is attention.

____ is characterized by intensive search for information and complex evaluation while ____ represents less motivation to search for information and engage in alternative evaluation.

Salient attributes are more important to the consumer than determinant ones.

What is the importance of the Consumer Decision Process Model?

Divestment is the final stage in the CDP model.

Impulse buying is a more complex form of limited problem solving.

Which of the following is not a component of the search stage in the consumer decision process model?

Information search may be of either an internal or external nature.

Standards and specifications used to compare different products and brands are called evaluative criteria.

Consumer decision making is influenced and shaped by many factors, including individual differences, environmental influences, and psychological processes.

Consumers may experience a sense of either satisfaction or dissatisfaction during post-consumption evaluation.

Which of the following is not a stage of information processing?

Which of the following is likely to trigger an impulse purchase?

The acronym SKU refers to stock keeping unit.

____ is defined as information stored in memory.

Which of the following factors influences personal involvement?

Consumer Behavior and Consumer Research

Creating Marketing Strategies for Customer-Centric Organizations

Pre-Purchase Processes: Need Recognition, Search, and Evaluation

Purchase

Post-Purchase Processes: Consumption and Post-Consumption Evaluations

Consumer Motivation

Consumer Beliefs, Feelings, Attitudes, and Intentions

Culture, Ethnicity, Social Class, Family and Household Influences

Group and Personal Influence

Making Contact

Shaping Consumers Opinions

Helping Consumers to Remember

Filters

is characterized by intensive search for information and complex evaluation while represents less motivation to search for information and engage in alternative evaluation.