Question 1

The primary influence over what we buy has shifted over time from manufacturers to retailers to consumers and now to wholesalers.

Accepted Answer

A) True 
 B)False  False

Question 2

Post-modernism, unlike positivism, uses qualitative and other research methods to understand consumer behavior.

Accepted Answer

A) True 
 B)False  True

Question 3

The selling era came about due to an excess of demand that exceeded production capacity.

Accepted Answer

A) True 
 B)False  False

Question 4

In which of the following eras did the consumer have the most influence?

Accepted Answer

A)  Manufacturer 
B)  Wholesaler 
C)  Retailer 
D)  Production 
E)  Selling 
A)  Manufacturer 
B)  Wholesaler 
C)  Retailer 
D)  Production 
E)  Selling

Question 5

The selling of the Ford Model T was an example of a ____ orientation.

Accepted Answer

A)  marketing 
B)  comprehensive consumer 
C)  wholesaler 
D)  manufacturing 
E)  retailer 
A)  marketing 
B)  comprehensive consumer 
C)  wholesaler 
D)  manufacturing 
E)  retailer

Question 6

____ attempts to understand cause-and-effect relationships by carefully manipulating independent variables.

Accepted Answer

A)  Focus groups 
B)  Longitudinal studies 
C)  Experiments 
D)  Shadowing studies 
E)  None of the above. 
A)  Focus groups 
B)  Longitudinal studies 
C)  Experiments 
D)  Shadowing studies 
E)  None of the above.

Question 7

To gain an effective understanding of the consumer it is most important to study activities relating to the purchase, consumption, and disposal aspects of consumer behavior.

Accepted Answer

A) True 
 B)False

Question 8

Advertising and research firms are examples of facilitating organizations.

Accepted Answer

A) True 
 B)False

Question 9

A consumer researcher conducting psychophysiological observations would be more likely to use which of the following methods to gather data?

Accepted Answer

A)  Biofeedback 
B)  Magnetic resonance imaging 
C)  Vocal analysis 
D)  A and B 
E)  A, B, and C 
A)  Biofeedback 
B)  Magnetic resonance imaging 
C)  Vocal analysis 
D)  A and B 
E)  A, B, and C

Question 10

Which of the following is not one of the Consumer Bill of Rights discussed in Chapter 1?

Accepted Answer

A)  The right to safety. 
B)  The right to be informed. 
C)  The right to choose. 
D)  The right to enjoy a clean and healthful environment. 
E)  All of the above are listed in the Consumer Bill of Rights. 
A)  The right to safety. 
B)  The right to be informed. 
C)  The right to choose. 
D)  The right to enjoy a clean and healthful environment. 
E)  All of the above are listed in the Consumer Bill of Rights.

Question 11

Consumer behavior can be defined as the activity people undertake when obtaining, consuming, and disposing of products and services.

Accepted Answer

A) True 
 B)False

Question 12

____ usually consist of 8 to 12 people involved in a discussion led by a moderator skilled in getting consumers to discuss a subject thoroughly.

Accepted Answer

A)  Focus groups 
B)  Longitudinal studies 
C)  Experiments 
D)  Shadowing studies 
E)  None of the above. 
A)  Focus groups 
B)  Longitudinal studies 
C)  Experiments 
D)  Shadowing studies 
E)  None of the above.

Question 13

Marketing is the process of transforming an organization to have what people will buy.

Accepted Answer

A) True 
 B)False

Question 14

According to Chapter 1, which of the following is not a drawback of choice modeling?

Accepted Answer

A)  Interrelations of independent variables could make it unreliable to interpret. 
B)  Gender differences in the participant pool may bias the analysis. 
C)  Data may not be sufficient, accurate, up to date or relevant. 
D)  All of the above are identified in Chapter 1 as drawbacks of choice modeling. 
E)  None of the above are identified in Chapter 1 as drawbacks of choice modeling. 
A)  Interrelations of independent variables could make it unreliable to interpret. 
B)  Gender differences in the participant pool may bias the analysis. 
C)  Data may not be sufficient, accurate, up to date or relevant. 
D)  All of the above are identified in Chapter 1 as drawbacks of choice modeling. 
E)  None of the above are identified in Chapter 1 as drawbacks of choice modeling.

Question 15

The retail supply chain does not include:

Accepted Answer

A)  Manufacturers 
B)  Retailers 
C)  Wholesalers 
D)  Public policy makers 
E)  The retail supply chain includes all of the above. 
A)  Manufacturers 
B)  Retailers 
C)  Wholesalers 
D)  Public policy makers 
E)  The retail supply chain includes all of the above.

Question 16

The retail supply chain consists of all the organizations involved in taking a product from inception to final consumption.

Accepted Answer

A) True 
 B)False

Question 17

Segmentation focuses on differences within a group of consumers while recognizing the similarities between groups.

Accepted Answer

A) True 
 B)False

Question 18

Some of the most successful firms are adopting an approach that organizes their activities around the needs and behaviors of key manufacturers rather than key customers.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following is not an example of demarketing activities aimed at consumers?

Accepted Answer

A)  Warning labels 
B)  Advertising restrictions 
C)  Bans from smoking in public places 
D)  Higher taxes on cigarettes 
E)  All of the above are examples of demarketing activities. 
A)  Warning labels 
B)  Advertising restrictions 
C)  Bans from smoking in public places 
D)  Higher taxes on cigarettes 
E)  All of the above are examples of demarketing activities.

Question 20

The goal of motivation research is to use rigorous empirical techniques to discover generalizable explanations and laws.

Accepted Answer

A) True 
 B)False

The primary influence over what we buy has shifted over time from manufacturers to retailers to consumers and now to wholesalers.

Post-modernism, unlike positivism, uses qualitative and other research methods to understand consumer behavior.

The selling era came about due to an excess of demand that exceeded production capacity.

In which of the following eras did the consumer have the most influence?

The selling of the Ford Model T was an example of a ____ orientation.

____ attempts to understand cause-and-effect relationships by carefully manipulating independent variables.

To gain an effective understanding of the consumer it is most important to study activities relating to the purchase, consumption, and disposal aspects of consumer behavior.

Advertising and research firms are examples of facilitating organizations.

A consumer researcher conducting psychophysiological observations would be more likely to use which of the following methods to gather data?

Which of the following is not one of the Consumer Bill of Rights discussed in Chapter 1?

Consumer behavior can be defined as the activity people undertake when obtaining, consuming, and disposing of products and services.

____ usually consist of 8 to 12 people involved in a discussion led by a moderator skilled in getting consumers to discuss a subject thoroughly.

Marketing is the process of transforming an organization to have what people will buy.

According to Chapter 1, which of the following is not a drawback of choice modeling?

The retail supply chain does not include:

The retail supply chain consists of all the organizations involved in taking a product from inception to final consumption.

Segmentation focuses on differences within a group of consumers while recognizing the similarities between groups.

Some of the most successful firms are adopting an approach that organizes their activities around the needs and behaviors of key manufacturers rather than key customers.

Which of the following is not an example of demarketing activities aimed at consumers?

The goal of motivation research is to use rigorous empirical techniques to discover generalizable explanations and laws.

Creating Marketing Strategies for Customer-Centric Organizations

The Consumer Decision Process

Pre-Purchase Processes: Need Recognition, Search, and Evaluation

Purchase

Post-Purchase Processes: Consumption and Post-Consumption Evaluations

Consumer Motivation

Consumer Beliefs, Feelings, Attitudes, and Intentions

Culture, Ethnicity, Social Class, Family and Household Influences

Group and Personal Influence

Making Contact

Shaping Consumers Opinions

Helping Consumers to Remember

Filters

Exam 1: Consumer Behavior and Consumer Research

The primary influence over what we buy has shifted over time from manufacturers to retailers to consumers and now to wholesalers.

Post-modernism, unlike positivism, uses qualitative and other research methods to understand consumer behavior.

The selling era came about due to an excess of demand that exceeded production capacity.

In which of the following eras did the consumer have the most influence?

The selling of the Ford Model T was an example of a ____ orientation.

____ attempts to understand cause-and-effect relationships by carefully manipulating independent variables.

To gain an effective understanding of the consumer it is most important to study activities relating to the purchase, consumption, and disposal aspects of consumer behavior.

Advertising and research firms are examples of facilitating organizations.

A consumer researcher conducting psychophysiological observations would be more likely to use which of the following methods to gather data?

Which of the following is not one of the Consumer Bill of Rights discussed in Chapter 1?

Consumer behavior can be defined as the activity people undertake when obtaining, consuming, and disposing of products and services.

____ usually consist of 8 to 12 people involved in a discussion led by a moderator skilled in getting consumers to discuss a subject thoroughly.

Marketing is the process of transforming an organization to have what people will buy.

According to Chapter 1, which of the following is not a drawback of choice modeling?

The retail supply chain does not include:

The retail supply chain consists of all the organizations involved in taking a product from inception to final consumption.

Segmentation focuses on differences within a group of consumers while recognizing the similarities between groups.

Some of the most successful firms are adopting an approach that organizes their activities around the needs and behaviors of key manufacturers rather than key customers.

Which of the following is not an example of demarketing activities aimed at consumers?

The goal of motivation research is to use rigorous empirical techniques to discover generalizable explanations and laws.

Creating Marketing Strategies for Customer-Centric Organizations

The Consumer Decision Process

Pre-Purchase Processes: Need Recognition, Search, and Evaluation

Purchase

Post-Purchase Processes: Consumption and Post-Consumption Evaluations

Consumer Motivation

Consumer Beliefs, Feelings, Attitudes, and Intentions

Culture, Ethnicity, Social Class, Family and Household Influences

Group and Personal Influence

Making Contact

Shaping Consumers Opinions

Helping Consumers to Remember

Filters