Exam 14: Value Chain Management and Logistics
Exam 1: Marketing Today159 Questions
Exam 2: The Environment in Which Marketing Operates160 Questions
Exam 3: Developing and Enacting Strategic Marketing Plans160 Questions
Exam 4: Information for Marketing Decisions159 Questions
Exam 5: Societal, Ethical, and Consumer Issues159 Questions
Exam 6: Global Aspects of Marketing160 Questions
Exam 7: Marketing and the Internet159 Questions
Exam 8: Final Consumers160 Questions
Exam 9: Organizational Consumers160 Questions
Exam 10: Developing a Target Market Strategy160 Questions
Exam 11: Basic Concepts in Product Planning160 Questions
Exam 12: Goods Versus Services Marketing159 Questions
Exam 13: Conceiving, Developing, and Managing Products160 Questions
Exam 14: Value Chain Management and Logistics160 Questions
Exam 15: Wholesaling160 Questions
Exam 16: Retailing158 Questions
Exam 17: Integrated Marketing Communications160 Questions
Exam 18: Advertising and Public Relations160 Questions
Exam 19: Personal Selling and Sales Promotion160 Questions
Exam 20: Considerations in Price Planning160 Questions
Exam 21: Developing and Applying a Pricing Strategy160 Questions
Exam 22: Pulling It All Together: Integrating and Analyzing the Marketing Plan160 Questions
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Which statement concerning a value delivery chain is NOT correct?
(Multiple Choice)
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An important characteristic of a direct channel of distribution is
(Multiple Choice)
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A firm has $2,000,000 in net annual sales, its beginning inventory (for the year) was $400,000 (at retail), and its ending inventory was $600,000 (at retail). The firm's stock turnover rate for the year is ___ times.
(Multiple Choice)
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Which of these is NOT a means by which retailers can develop channel power?
(Multiple Choice)
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Which type of warehouse allows a firm to delay the payment of taxes until goods are sold?
(Multiple Choice)
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A firm's stock turnover rate is three times the industry average. A possible negative consequence of this may be
(Multiple Choice)
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Manufacturers and final consumers are considered to be channel members.
(True/False)
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A contract provision provides a wholesaler with credit for all sales made in its territory regardless of how the sales were initiated. This provision relates to the territorial rights of the wholesaler.
(True/False)
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The period from the date of an order until the date items are ready to sell or use is the
(Multiple Choice)
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Which is the largest discount that a distribution intermediary typically receives?
(Multiple Choice)
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Distribution intermediaries are often perceived as firms that perform few or no functions, and whose major impact on society is higher prices. Evaluate this criticism.
(Essay)
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The process of service recovery (correcting service quality problems) is most closely related to
(Multiple Choice)
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Price policy, conditions of sale, territorial rights, the services/responsibility mix, and contract length and conditions of termination are clearly outlined in
(Multiple Choice)
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Which carrier is excused from legal restrictions and must only comply with safety rules?
(Multiple Choice)
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Functional discounts reflect deductions from list price for
(Multiple Choice)
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Evaluate railroads, motor carriers, waterways, pipelines, and airways on the basis of delivery speed, number of locations served, range of products carried, and frequency of shipments.
(Essay)
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The total-cost approach to distribution is often used to justify the use of pipelines as a transportation alternative.
(True/False)
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