Exam 14: Value Chain Management and Logistics
Exam 1: Marketing Today159 Questions
Exam 2: The Environment in Which Marketing Operates160 Questions
Exam 3: Developing and Enacting Strategic Marketing Plans160 Questions
Exam 4: Information for Marketing Decisions159 Questions
Exam 5: Societal, Ethical, and Consumer Issues159 Questions
Exam 6: Global Aspects of Marketing160 Questions
Exam 7: Marketing and the Internet159 Questions
Exam 8: Final Consumers160 Questions
Exam 9: Organizational Consumers160 Questions
Exam 10: Developing a Target Market Strategy160 Questions
Exam 11: Basic Concepts in Product Planning160 Questions
Exam 12: Goods Versus Services Marketing159 Questions
Exam 13: Conceiving, Developing, and Managing Products160 Questions
Exam 14: Value Chain Management and Logistics160 Questions
Exam 15: Wholesaling160 Questions
Exam 16: Retailing158 Questions
Exam 17: Integrated Marketing Communications160 Questions
Exam 18: Advertising and Public Relations160 Questions
Exam 19: Personal Selling and Sales Promotion160 Questions
Exam 20: Considerations in Price Planning160 Questions
Exam 21: Developing and Applying a Pricing Strategy160 Questions
Exam 22: Pulling It All Together: Integrating and Analyzing the Marketing Plan160 Questions
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The U.S. transportation form with the largest share of ton miles shipped is
(Multiple Choice)
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As a firm's order size increases, its total order-processing costs increase while its total inventory-holding costs decrease.
(True/False)
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What type of warehouse is most appropriate for a firm with stable inventory levels throughout the year?
(Multiple Choice)
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a. Differentiate among the value chain, the value delivery chain, and the total delivered product concepts.
b. Explain this statement: "The delivery chain is only as strong as its weakest link."
(Essay)
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Of the major transportation forms, pipelines carry the narrowest range of products.
(True/False)
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What effect on a company's reorder point would increasing the safety stock from 5 to 15 units have?
(Multiple Choice)
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Government parcel post, private parcel, and specialized express companies are the three major forms of transportation service companies.
(True/False)
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The highest degree of channel control is possible with ___ distribution.
(Multiple Choice)
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Outline the major differences between distribution planning in international, as compared to domestic, markets.
(Essay)
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Which of these is an example of a clear distribution standard?
(Multiple Choice)
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Manufacturers often like to produce a limited variety due to specialization. However, final consumers usually desire a wide choice and the ability to purchase complementary goods. These differences are resolved through
(Multiple Choice)
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Channel members are able to exchange data via computer hookups through
(Multiple Choice)
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A firm with high seasonality should consider the use of private warehouses to supplement its public warehouse strategy.
(True/False)
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When manufacturers provide point-of-purchase promotional materials, sales contests, and sales training for retail salespersons, they are involved with push marketing.
(True/False)
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Containerization is generally used by firms that rely on multiple forms of transportation for a shipment.
(True/False)
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Which of these are major characteristics of intensive distribution?
(Multiple Choice)
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Manufacturers' desire for brand loyalty and retailers' desire for store loyalty often result in channel cooperation.
(True/False)
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