Question 1

The customer information module of a DSS system typically includes all of the following EXCEPT

Accepted Answer

A)  who uses the product. 
B)  where the customer buys the product. 
C)  unemployment information. 
D)  how often the customer buys the product. 
E)  when the customer uses the product. 
A)  who uses the product. 
B)  where the customer buys the product. 
C)  unemployment information. 
D)  how often the customer buys the product. 
E)  when the customer uses the product. C

Question 2

Which of the following statements is false:

Accepted Answer

A)  Data mining is different from data analysis. 
B)  Data mining is conducted on large numbers of consumers. 
C)  Data mining is conducted on large numbers of variables. 
D)  Data mining attempts to find "nuggets" of marketing information amidst data. 
E)  Data mining requires tremendous data storage system and fast data access. 
A)  Data mining is different from data analysis. 
B)  Data mining is conducted on large numbers of consumers. 
C)  Data mining is conducted on large numbers of variables. 
D)  Data mining attempts to find "nuggets" of marketing information amidst data. 
E)  Data mining requires tremendous data storage system and fast data access. A

Question 3

Information concerning the effects of last fall's advertising campaign on sales of the advertised product would normally be contained in which data system module?

Accepted Answer

A)  customer information module 
B)  economic and demographic information module 
C)  product information module 
D)  industry information module 
E)  competitor information module 
A)  customer information module 
B)  economic and demographic information module 
C)  product information module 
D)  industry information module 
E)  competitor information module A

Question 4

The feature that distinguishes MIS from a project approach to research is that

Accepted Answer

A)  it can only be used by marketing managers. 
B)  information is collected on a regular basis. 
C)  it is used for a more limited set of problems. 
D)  the information is accurate. 
E)  the information is used in making marketing decisions. 
A)  it can only be used by marketing managers. 
B)  information is collected on a regular basis. 
C)  it is used for a more limited set of problems. 
D)  the information is accurate. 
E)  the information is used in making marketing decisions.

Question 5

Which of the following do not pose ethical dilemmas for marketing researchers:

Accepted Answer

A)  Misusing statistics 
B)  With-holding benefits from control groups 
C)  Charging high fees 
D)  Unethical behavior by a marketing research team member 
E)  Preserving the research participants' anonymity 
A)  Misusing statistics 
B)  With-holding benefits from control groups 
C)  Charging high fees 
D)  Unethical behavior by a marketing research team member 
E)  Preserving the research participants' anonymity

Question 6

A typical question that can be answered by using a data retrieval system in a DSS is

Accepted Answer

A)  What has happened? 
B)  What would happen if? 
C)  Why did it happen? 
D)  Where is it likely to happen? 
E)  When will it happen? 
A)  What has happened? 
B)  What would happen if? 
C)  Why did it happen? 
D)  Where is it likely to happen? 
E)  When will it happen?

Question 7

Data collection in Internet marketing research follows the highest ethical standards under which of the following conditions:

Accepted Answer

A)  Consumers are told if they are "red-lined." 
B)  Consumer participation is voluntary. 
C)  Consumers are informed that they may be recorded. 
D)  Consumers' data are not used for cross-selling. 
E)  Consumers' names are not stored in the same data base as their personal data. 
A)  Consumers are told if they are "red-lined." 
B)  Consumer participation is voluntary. 
C)  Consumers are informed that they may be recorded. 
D)  Consumers' data are not used for cross-selling. 
E)  Consumers' names are not stored in the same data base as their personal data.

The customer information module of a DSS system typically includes all of the following EXCEPT

Which of the following statements is false:

Information concerning the effects of last fall's advertising campaign on sales of the advertised product would normally be contained in which data system module?

The feature that distinguishes MIS from a project approach to research is that

Which of the following do not pose ethical dilemmas for marketing researchers:

A typical question that can be answered by using a data retrieval system in a DSS is

Data collection in Internet marketing research follows the highest ethical standards under which of the following conditions:

Marketing Research: Its Everywhere

The Research Process and Problem Formulation

Research Design, Exploratory Research, and Qualitative Data

Descriptive Research

Causal Designs

Data Collection: Secondary Data

Data Collection: Primary Data

Questionnaires and Data Collection Forms

Attitude Measurement

Appendix 10: Psychological Measurement

Sampling Procedures

Sample Size

Collecting the Data: Field Procedures and Nonsampling Error

Data Analysis: Preliminary Steps

Appendix 14: Chi-Square Tests

Data Analysis: Basic Questions

Appendix 15 A: Quick Stats Review

Data Analysis: Examination of Differences

Appendix 16 A: Analysis of Variance

Data Analysis: Investigation of Association

Multivairate Data Analysis: Discriminant Analysis, Factor Analysis, Cluster Analysis, and Multidimensional Scaling

Appendix: More Multivariate Statistical Techniques

The Research Report

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Exam 2: Alternative Approaches to Marketing Intelligence

The customer information module of a DSS system typically includes all of the following EXCEPT

Which of the following statements is false:

Information concerning the effects of last fall's advertising campaign on sales of the advertised product would normally be contained in which data system module?

The feature that distinguishes MIS from a project approach to research is that

Which of the following do not pose ethical dilemmas for marketing researchers:

A typical question that can be answered by using a data retrieval system in a DSS is

Data collection in Internet marketing research follows the highest ethical standards under which of the following conditions:

Marketing Research: Its Everywhere

The Research Process and Problem Formulation

Research Design, Exploratory Research, and Qualitative Data

Descriptive Research

Causal Designs

Data Collection: Secondary Data

Data Collection: Primary Data

Questionnaires and Data Collection Forms

Attitude Measurement

Appendix 10: Psychological Measurement

Sampling Procedures

Sample Size

Collecting the Data: Field Procedures and Nonsampling Error

Data Analysis: Preliminary Steps

Appendix 14: Chi-Square Tests

Data Analysis: Basic Questions

Appendix 15 A: Quick Stats Review

Data Analysis: Examination of Differences

Appendix 16 A: Analysis of Variance

Data Analysis: Investigation of Association

Multivairate Data Analysis: Discriminant Analysis, Factor Analysis, Cluster Analysis, and Multidimensional Scaling

Appendix: More Multivariate Statistical Techniques

The Research Report

Filters