Exam 13: Collecting the Data: Field Procedures and Nonsampling Error
Exam 1: Marketing Research: Its Everywhere10 Questions
Exam 2: Alternative Approaches to Marketing Intelligence7 Questions
Exam 3: The Research Process and Problem Formulation19 Questions
Exam 4: Research Design, Exploratory Research, and Qualitative Data23 Questions
Exam 5: Descriptive Research21 Questions
Exam 6: Causal Designs78 Questions
Exam 7: Data Collection: Secondary Data21 Questions
Exam 8: Data Collection: Primary Data16 Questions
Exam 9: Questionnaires and Data Collection Forms6 Questions
Exam 10: Attitude Measurement34 Questions
Exam 10: Appendix 10: Psychological Measurement15 Questions
Exam 11: Sampling Procedures15 Questions
Exam 12: Sample Size11 Questions
Exam 13: Collecting the Data: Field Procedures and Nonsampling Error22 Questions
Exam 14: Data Analysis: Preliminary Steps34 Questions
Exam 14: Appendix 14: Chi-Square Tests26 Questions
Exam 15: Data Analysis: Basic Questions26 Questions
Exam 15: Appendix 15 A: Quick Stats Review24 Questions
Exam 16: Data Analysis: Examination of Differences14 Questions
Exam 16: Appendix 16 A: Analysis of Variance33 Questions
Exam 17: Data Analysis: Investigation of Association47 Questions
Exam 18: Multivairate Data Analysis: Discriminant Analysis, Factor Analysis, Cluster Analysis, and Multidimensional Scaling86 Questions
Exam 18: Appendix: More Multivariate Statistical Techniques8 Questions
Exam 19: The Research Report9 Questions
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Given = = , where a is the overall mean and "r" refers to those responding and "nr" to those not responding, which of the following statements is most correct?
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(Multiple Choice)
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Correct Answer:
E
Methods to exclude population elements from a sampling frame due to noncoverage biases include
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Correct Answer:
B
Which type of cheating is most detectable with normal validation procedures?
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Correct Answer:
C
When only a few items are left unanswered, replies can be made useful by all of the following techniques, EXCEPT
(Multiple Choice)
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In order to ensure interviewers understand the instructions of a data collection procedure, the following technique(s) can be implemented:
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Which of the following can NOT be used to correct for the nonresponse bias introduced by designated respondents refusing their participation?
(Multiple Choice)
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Let
1=no answer
2=not at home when contacted
3=disconnected
4=refused to participate in the study
Which of them contribute to the nonresponse bias in a telephone survey?
(Multiple Choice)
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Which of the following does NOT need to occur for respondents to answer questions put to them?
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Which of the following is the most effective method to decrease respondent refusals in a mail study according to the empirical evidence?
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The best way of handling duplicates when sampling from lists is to
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Common strategy(ies) to correct for nonresponse bias is(are)
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Studies which have been specifically designed to estimate the direction and magnitude of data collection errors have typically
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A researcher conducting a mail survey develops a number of subgroups by noting the order of those responding: e.g., group 1, those responding after initial contact; group 2, those responding after first follow-up, etc. Statistics are then computed to see if there are any significant differences between the groups. If there is no significant trend the mean for the nonrespondents and respondents is ___. If there is a significant difference the researcher ____.
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