Question 1

Which of these is NOT an issue in the data quality of qualitative interviews?

Accepted Answer

A)  Reliability 
B)  Bias 
C)  Irrelevance 
D)  Generalisability 
A)  Reliability 
B)  Bias 
C)  Irrelevance 
D)  Generalisability

Question 2

A structured interview is also known as ________.

Accepted Answer

A)  A respondent-led research 
B)  A flexible interview 
C)  An interviewer-administered questionnaire 
D)  A self-administered questionnaire 
A)  A respondent-led research 
B)  A flexible interview 
C)  An interviewer-administered questionnaire 
D)  A self-administered questionnaire

Question 3

Adrian is researching performance management systems among graduate trainees, using critical incident technique. He asks his participant to recall an example where they feel they did not perform at their best. Adrian is shocked when the participant gets very upset and starts to cry. Which of the following courses of action should he NOT do?

Accepted Answer

A)  End the interview 
B)  Give them time to calm down 
C)  Remind them they do not have to answer the question 
D)  Be patient 
A)  End the interview 
B)  Give them time to calm down 
C)  Remind them they do not have to answer the question 
D)  Be patient

Question 4

Your research objectives are to find out why consumers prefer a particular type of product packaging to another. What type of interview would be best suited to your purpose?

Accepted Answer

A)  Qualitative 
B)  Quantitative 
C)  Both 
D)  Neither 
A)  Qualitative 
B)  Quantitative 
C)  Both 
D)  Neither

Question 5

Interviews are especially effective where questions are complex.

Accepted Answer

A) True 
 B)False

Question 6

Interviews are less effective than questionnaires in assuring respondents how their data will be used.

Accepted Answer

A) True 
 B)False

Question 7

"The interviewer has a list of themes and questions to be covered but may omit or change the order of some." What type of interview is being described here?

Accepted Answer

A)  Structured 
B)  Semi-structured 
C)  Unstructured 
D)  None of these 
A)  Structured 
B)  Semi-structured 
C)  Unstructured 
D)  None of these

Question 8

Which of these is most likely to be a benefit of conducting group interviews in a chat room compared to a face-to-face setting?

Accepted Answer

A)  Influence of age, gender and appearance is reduced 
B)  People will always be able to join in 
C)  The questions will be more relevant to the group members 
D)  The data will be richer 
A)  Influence of age, gender and appearance is reduced 
B)  People will always be able to join in 
C)  The questions will be more relevant to the group members 
D)  The data will be richer

Question 9

"Abdul's study is on social bonds among home or remote workers. He asks his interviewees to tell him how they keep in contact with their work colleagues." What is this an example of?

Accepted Answer

A)  Sensitive questioning 
B)  Poor questioning 
C)  Open questioning 
D)  Closed questioning 
A)  Sensitive questioning 
B)  Poor questioning 
C)  Open questioning 
D)  Closed questioning

Question 10

Why is it a good idea to gain knowledge of your host organisation before beginning your interviews?

Accepted Answer

A)  To raise your credibility 
B)  To check the respondents' answers 
C)  To triangulate your data 
D)  To make your findings more reliable 
A)  To raise your credibility 
B)  To check the respondents' answers 
C)  To triangulate your data 
D)  To make your findings more reliable

Question 11

A company's own internal 'Internet' is called a ________.

Accepted Answer

A)  Forum 
B)  Chat room 
C)  Grapevine 
D)  Intranet 
A)  Forum 
B)  Chat room 
C)  Grapevine 
D)  Intranet

Question 12

Which of these is NOT a type of research interview?

Accepted Answer

A)  Surface 
B)  Structured 
C)  Semi-structured 
D)  In-depth 
A)  Surface 
B)  Structured 
C)  Semi-structured 
D)  In-depth

Question 13

"Additional questions may be asked as needed to obtain data." In which type of interview would this NOT be appropriate?

Accepted Answer

A)  Structured 
B)  Semi-structured 
C)  Unstructured 
D)  All of these 
A)  Structured 
B)  Semi-structured 
C)  Unstructured 
D)  All of these

Question 14

Generalisability is possible from qualitative interview data when the generalisations are to ________.

Accepted Answer

A)  Theory 
B)  Other interviewees 
C)  A wider population 
D)  Objectives 
A)  Theory 
B)  Other interviewees 
C)  A wider population 
D)  Objectives

Question 15

As an interviewer, why is it important to consider your body language?

Accepted Answer

A)  To keep yourself focused 
B)  To comply with ethical codes of conduct 
C)  It may encourage or inhibit respondents' answers 
D)  To encourage strandardisation 
A)  To keep yourself focused 
B)  To comply with ethical codes of conduct 
C)  It may encourage or inhibit respondents' answers 
D)  To encourage strandardisation

Question 16

Which of these is a disadvantage of audio-recording interviews?

Accepted Answer

A)  Interviews can be listened to again at a later date 
B)  Allows direct quotes to be used in your project 
C)  Interviewer can concentrate on listening in the interview 
D)  Participant may be focused on the recording device 
A)  Interviews can be listened to again at a later date 
B)  Allows direct quotes to be used in your project 
C)  Interviewer can concentrate on listening in the interview 
D)  Participant may be focused on the recording device

Question 17

Which of these is not a benefit of qualitative interviews for interpretivist research?

Accepted Answer

A)  They may lead to new topics 
B)  They have a high degree of replicability 
C)  The interviewee can 'think aloud' 
D)  They allow flexibility 
A)  They may lead to new topics 
B)  They have a high degree of replicability 
C)  The interviewee can 'think aloud' 
D)  They allow flexibility

Question 18

Sam is interviewing companies about their recycling habits. Her interviewees are very passionate about the topic, but keep digressing onto subjects unrelated to Sam's research objectives. Which of the following is the best course of action for her to follow in this situation?

Accepted Answer

A)  Do nothing, she should let them talk about whatever they like 
B)  Do nothing, she can change her research objective to suit the data 
C)  Politely steer the conversation back to her research agenda 
D)  End the interview as soon as she can 
A)  Do nothing, she should let them talk about whatever they like 
B)  Do nothing, she can change her research objective to suit the data 
C)  Politely steer the conversation back to her research agenda 
D)  End the interview as soon as she can

Question 19

How are themes for an interview schedule developed?

Accepted Answer

A)  From the literature 
B)  Your own common sense 
C)  Your own experience 
D)  All of these 
A)  From the literature 
B)  Your own common sense 
C)  Your own experience 
D)  All of these

Question 20

Sensitive questions should be asked ________.

Accepted Answer

A)  First 
B)  Last 
C)  Never 
D)  Any time 
A)  First 
B)  Last 
C)  Never 
D)  Any time

Which of these is NOT an issue in the data quality of qualitative interviews?

A structured interview is also known as ________.

Your research objectives are to find out why consumers prefer a particular type of product packaging to another. What type of interview would be best suited to your purpose?

Interviews are especially effective where questions are complex.

Interviews are less effective than questionnaires in assuring respondents how their data will be used.

"The interviewer has a list of themes and questions to be covered but may omit or change the order of some." What type of interview is being described here?

Which of these is most likely to be a benefit of conducting group interviews in a chat room compared to a face-to-face setting?

"Abdul's study is on social bonds among home or remote workers. He asks his interviewees to tell him how they keep in contact with their work colleagues." What is this an example of?

Why is it a good idea to gain knowledge of your host organisation before beginning your interviews?

A company's own internal 'Internet' is called a ________.

Which of these is NOT a type of research interview?

"Additional questions may be asked as needed to obtain data." In which type of interview would this NOT be appropriate?

Generalisability is possible from qualitative interview data when the generalisations are to ________.

As an interviewer, why is it important to consider your body language?

Which of these is a disadvantage of audio-recording interviews?

Which of these is not a benefit of qualitative interviews for interpretivist research?

Sam is interviewing companies about their recycling habits. Her interviewees are very passionate about the topic, but keep digressing onto subjects unrelated to Sam's research objectives. Which of the following is the best course of action for her to follow in this situation?

How are themes for an interview schedule developed?

Sensitive questions should be asked ________.

The Nature of Business and Management Research and Structure of This Book

Formulating and Clarifying the Research Topic

Critically Reviewing the Literature

Understanding Research Philosophies and Approaches

Formulating the Research Design

Negotiating Access and Research Ethics

Selecting Samples

Using Secondary Data

Collecting Primary Data Through Observation

Collecting Primary Data Using Questionnaires

Analysing Quantitative Data

Analysing Qualitative Data

Writing and Presenting Your Project Report

Filters

Exam 10: Collecting Primary Data Using Semi-Structured, In-Depth and Group Interviews

Which of these is NOT an issue in the data quality of qualitative interviews?

A structured interview is also known as ________.

Your research objectives are to find out why consumers prefer a particular type of product packaging to another. What type of interview would be best suited to your purpose?

Interviews are especially effective where questions are complex.

Interviews are less effective than questionnaires in assuring respondents how their data will be used.

"The interviewer has a list of themes and questions to be covered but may omit or change the order of some." What type of interview is being described here?

Which of these is most likely to be a benefit of conducting group interviews in a chat room compared to a face-to-face setting?

"Abdul's study is on social bonds among home or remote workers. He asks his interviewees to tell him how they keep in contact with their work colleagues." What is this an example of?

Why is it a good idea to gain knowledge of your host organisation before beginning your interviews?

A company's own internal 'Internet' is called a ________.

Which of these is NOT a type of research interview?

"Additional questions may be asked as needed to obtain data." In which type of interview would this NOT be appropriate?

Generalisability is possible from qualitative interview data when the generalisations are to ________.

As an interviewer, why is it important to consider your body language?

Which of these is a disadvantage of audio-recording interviews?

Which of these is not a benefit of qualitative interviews for interpretivist research?

Sam is interviewing companies about their recycling habits. Her interviewees are very passionate about the topic, but keep digressing onto subjects unrelated to Sam's research objectives. Which of the following is the best course of action for her to follow in this situation?

How are themes for an interview schedule developed?

Sensitive questions should be asked ________.

The Nature of Business and Management Research and Structure of This Book

Formulating and Clarifying the Research Topic

Critically Reviewing the Literature

Understanding Research Philosophies and Approaches

Formulating the Research Design

Negotiating Access and Research Ethics

Selecting Samples

Using Secondary Data

Collecting Primary Data Through Observation

Collecting Primary Data Using Questionnaires

Analysing Quantitative Data

Analysing Qualitative Data

Writing and Presenting Your Project Report

Filters