Exam 12: Strategies for Analyzing and Entering Foreign Markets
Exam 1: An Overview of International Business130 Questions
Exam 2: Global Marketplaces and Business Centers130 Questions
Exam 3: Legal, Technological, Accounting, and Political Environments130 Questions
Exam 4: The Role of Culture130 Questions
Exam 5: Ethics and Social Responsibility in International Business130 Questions
Exam 6: International Trade and Investment130 Questions
Exam 7: The International Monetary System and the Balance of Payments130 Questions
Exam 8: Foreign Exchange and International Financial Markets130 Questions
Exam 9: Formulation of National Trade Policies130 Questions
Exam 10: International Cooperation Among Nations130 Questions
Exam 11: International Strategic Management130 Questions
Exam 12: Strategies for Analyzing and Entering Foreign Markets130 Questions
Exam 13: International Strategic Alliances130 Questions
Exam 14: International Organization Design and Control130 Questions
Exam 15: Leadership and Employee Behavior in International Business130 Questions
Exam 16: International Marketing130 Questions
Exam 17: International Operations Management130 Questions
Exam 18: International Financial Management130 Questions
Exam 19: International Human Resource Management and Labor Relations130 Questions
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What is the meaning of ownership advantages? Give an example.
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Correct Answer:
Ownership advantages are tangible or intangible resources owned by a firm which grant a competitive advantage over its industry rivals. An example is the brand image and luxurious reputation of Dom Perignon champagne.
Name five critical factors in assessing new market opportunities.
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They are product-market dimensions, major product-market differences, structural characteristics of the national product market, competitor analysis, potential target markets, relevant trends, explanation of change, success factors, and strategic options.
Which of the following is not one of the three steps in increasing market share, revenue, and profits?
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(Multiple Choice)
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Correct Answer:
C
Exporting is the most complicated mode of internationalizing due to the issue of tariffs and nontariff barriers.
(True/False)
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Tanya is employed by an export management company that provides its services to many exporters in the Chicago area. Tanya would LEAST likely be responsible for ________.
(Multiple Choice)
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Reactive motivations for exporting are those that pull a firm into foreign markets as a result of opportunities available there.
(True/False)
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Turnkey projects and foreign direct investment are both risky modes for entering foreign markets. Briefly describe the risks associated with each mode.
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Why are international turnkey projects usually administered by large construction firms?
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Government stability is an important factor in foreign market assessment.
(True/False)
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McDonald's, Pizza Hut, and KFC all rely on franchising for their international expansion.
(True/False)
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In comparison to licensing, franchising offers a firm ________.
(Multiple Choice)
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Vinson Bicycles, a U.S. firm, is considering the idea of entering the EU market through an international licensing agreement. What is the main disadvantage of this entry method for Vinson?
(Multiple Choice)
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When deciding which mode of entry to use, a firm must consider things like ownership advantages, location advantages, and internalization advantages.
(True/False)
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Comtex, a U.S. clock manufacturer, recently built a new production facility in Bangladesh. Which term best describes the activities of Comtex?
(Multiple Choice)
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Unlike an export management company, an international trading company ________.
(Multiple Choice)
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Which mode of entry has the most potential to create a future competitor?
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________ can bring together international buyers and sellers of standardized commodities like coffee and grains.
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Embedded technology is often best transferred through an equity mode.
(True/False)
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