Question 1

Ordinal scale numbers permit you to talk about specific amounts of a quality

Accepted Answer

A) True 
 B)False  False

Question 2

Generally, which measure would probably have the most sensitivity?

Accepted Answer

A)  a "yes/no" measure 
B)  a 3-point rating scale 
C)  a 7-point rating scale 
D)  a 100-point rating scale 
A)  a "yes/no" measure 
B)  a 3-point rating scale 
C)  a 7-point rating scale 
D)  a 100-point rating scale C

Question 3

Sensitivity can be improved by

Accepted Answer

A)  increasing reliability 
B)  increasing validity 
C)  increasing the number of scale points 
D)  all of the above 
A)  increasing reliability 
B)  increasing validity 
C)  increasing the number of scale points 
D)  all of the above D

Question 4

A measure's validity is always more important than its sensitivity and level of measurement.

Accepted Answer

A) True 
 B)False

Question 5

A measure has the following weaknesses. Which is the LEAST serious threat to its validity?

Accepted Answer

A)  vulnerability to observer bias 
B)  vulnerability to social desirability bias 
C)  susceptibility to demand characteristics 
D)  insensitivity 
A)  vulnerability to observer bias 
B)  vulnerability to social desirability bias 
C)  susceptibility to demand characteristics 
D)  insensitivity

Question 6

The highest level of measurement is a(n) ______ scale, which has a true zero.

Accepted Answer

A)  interval 
B)  nominal 
C)  ordinal 
D)  ratio 
A)  interval 
B)  nominal 
C)  ordinal 
D)  ratio

Question 7

Your most important consideration in selecting a measure is whether the use of the measure is ethical.

Accepted Answer

A) True 
 B)False

Question 8

A measure with face validity

Accepted Answer

A)  has internal validity 
B)  may be vulnerable to the social desirability bias 
C)  produces reliable results 
D)  has construct validity 
A)  has internal validity 
B)  may be vulnerable to the social desirability bias 
C)  produces reliable results 
D)  has construct validity

Question 9

The simplest level of measurement is

Accepted Answer

A)  interval 
B)  ordinal 
C)  nominal 
D)  ratio 
A)  interval 
B)  ordinal 
C)  nominal 
D)  ratio

Question 10

If movies are rated on a scale from no stars (terrible) to four stars (outstanding), most psychologists would assume that this measurement is

Accepted Answer

A)  interval 
B)  ordinal 
C)  nominal 
D)  ratio 
A)  interval 
B)  ordinal 
C)  nominal 
D)  ratio

Question 11

Ranked data are

Accepted Answer

A)  nominal 
B)  ratio 
C)  ordinal 
D)  interval 
A)  nominal 
B)  ratio 
C)  ordinal 
D)  interval

Question 12

Which of the following is GOOD advice?

Accepted Answer

A)  Don't use a latency measure 
B)  Don't pilot test your measure 
C)  If you use a rating scale, don't use anything less than an 11-point rating scale 
D)  Don't use a measure that produces a limited range of scores 
A)  Don't use a latency measure 
B)  Don't pilot test your measure 
C)  If you use a rating scale, don't use anything less than an 11-point rating scale 
D)  Don't use a measure that produces a limited range of scores

Question 13

____ numbers allow you to tell that one group has more of a quality than another group, but does not let you know how much more of the quality it has.

Accepted Answer

A)  nominal 
B)  ratio 
C)  ordinal 
D)  interval 
A)  nominal 
B)  ratio 
C)  ordinal 
D)  interval

Question 14

Random error

Accepted Answer

A)  makes scores vary 
B)  decreases sensitivity 
C)  both a and b 
D)  neither a nor b 
A)  makes scores vary 
B)  decreases sensitivity 
C)  both a and b 
D)  neither a nor b

Question 15

Sensitivity can be improved by all but one of the following. Which is it?

Accepted Answer

A)  increasing reliability 
B)  adding scale points 
C)  using a higher scale of measurement 
D)  increasing validity 
A)  increasing reliability 
B)  adding scale points 
C)  using a higher scale of measurement 
D)  increasing validity

Question 16

Which of the following statements are true?

Accepted Answer

A)  the more valid a measure, the more sensitive it will tend to be 
B)  in choosing a measure, the goal of sensitivity may conflict with the goal of validity 
C)  the more complex the behavior, the more sensitive it will tend to be 
D)  both a and b 
A)  the more valid a measure, the more sensitive it will tend to be 
B)  in choosing a measure, the goal of sensitivity may conflict with the goal of validity 
C)  the more complex the behavior, the more sensitive it will tend to be 
D)  both a and b

Question 17

All of the below are true EXCEPT

Accepted Answer

A)  not all numbers are equally descriptive 
B)  not all measures produce the same kinds of numbers 
C)  a higher scale of measurement is needed to answer some research questions than to answer others. 
D)  nominal numbers are on more sophisticated level of measurement than ordinal numbers 
A)  not all numbers are equally descriptive 
B)  not all measures produce the same kinds of numbers 
C)  a higher scale of measurement is needed to answer some research questions than to answer others. 
D)  nominal numbers are on more sophisticated level of measurement than ordinal numbers

Question 18

Both interval and ratio numbers let you say how much more of a quality one participant has than another.

Accepted Answer

A) True 
 B)False

Question 19

Rating scale data are assumed to be

Accepted Answer

A)  nominal 
B)  ratio 
C)  ordinal 
D)  interval 
A)  nominal 
B)  ratio 
C)  ordinal 
D)  interval

Question 20

If we want to know if one group has MORE of a quality than another group, our measure must produce numbers that are at least

Accepted Answer

A)  interval 
B)  nomnal 
C)  ordinal 
D)  ratio 
A)  interval 
B)  nomnal 
C)  ordinal 
D)  ratio

Ordinal scale numbers permit you to talk about specific amounts of a quality

Generally, which measure would probably have the most sensitivity?

Sensitivity can be improved by

A measure's validity is always more important than its sensitivity and level of measurement.

A measure has the following weaknesses. Which is the LEAST serious threat to its validity?

The highest level of measurement is a(n) ______ scale, which has a true zero.

Your most important consideration in selecting a measure is whether the use of the measure is ethical.

A measure with face validity

The simplest level of measurement is

If movies are rated on a scale from no stars (terrible) to four stars (outstanding), most psychologists would assume that this measurement is

Ranked data are

Which of the following is GOOD advice?

____ numbers allow you to tell that one group has more of a quality than another group, but does not let you know how much more of the quality it has.

Random error

Sensitivity can be improved by all but one of the following. Which is it?

Which of the following statements are true?

All of the below are true EXCEPT

Both interval and ratio numbers let you say how much more of a quality one participant has than another.

Rating scale data are assumed to be

If we want to know if one group has MORE of a quality than another group, our measure must produce numbers that are at least

Psychology, Science, and You

Ethics and Validity

Generating Research Hypotheses

Reading and Evaluating Research

Measuring and Manipulating Variables: Reliability and Validity

Introduction to Descriptive Methods

Survey Research

Internal Validity

The Simple Experiment

Expanding the Simple Experiment: The Multiple Group Experiment

Expanding the Simple Experiment: Factorial Designs

Within-Subjects Designs

Single-N Experiments and Quasi-Experiments

Writing Research Proposals and Reports

Appendix E: Using Theory to Generate Research Hypotheses

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Exam 6: Choosing the Best Measure for Your Study

Ordinal scale numbers permit you to talk about specific amounts of a quality

Generally, which measure would probably have the most sensitivity?

Sensitivity can be improved by

A measure's validity is always more important than its sensitivity and level of measurement.

A measure has the following weaknesses. Which is the LEAST serious threat to its validity?

The highest level of measurement is a(n) ______ scale, which has a true zero.

Your most important consideration in selecting a measure is whether the use of the measure is ethical.

A measure with face validity

The simplest level of measurement is

If movies are rated on a scale from no stars (terrible) to four stars (outstanding), most psychologists would assume that this measurement is

Ranked data are

Which of the following is GOOD advice?

____ numbers allow you to tell that one group has more of a quality than another group, but does not let you know how much more of the quality it has.

Random error

Sensitivity can be improved by all but one of the following. Which is it?

Which of the following statements are true?

All of the below are true EXCEPT

Both interval and ratio numbers let you say how much more of a quality one participant has than another.

Rating scale data are assumed to be

If we want to know if one group has MORE of a quality than another group, our measure must produce numbers that are at least

Psychology, Science, and You

Ethics and Validity

Generating Research Hypotheses

Reading and Evaluating Research

Measuring and Manipulating Variables: Reliability and Validity

Introduction to Descriptive Methods

Survey Research

Internal Validity

The Simple Experiment

Expanding the Simple Experiment: The Multiple Group Experiment

Expanding the Simple Experiment: Factorial Designs

Within-Subjects Designs

Single-N Experiments and Quasi-Experiments

Writing Research Proposals and Reports

Appendix E: Using Theory to Generate Research Hypotheses

Filters