Exam 2: Customer Service and Satisfaction

arrow
  • Select Tags
search iconSearch Question
  • Select Tags

Nonmetric data can always be modified to become metric data, but metric data cannot be changed into nonmetric data.

Free
(True/False)
4.8/5
(31)
Correct Answer:
Verified

False

Consistency in all aspects of customer service is typically more important than other service elements such as the speed of service, immediate product availability or product payment terms.

Free
(True/False)
4.9/5
(30)
Correct Answer:
Verified

True

Which of the following would be considered a part of the pre-transaction element of customer service?

Free
(Multiple Choice)
4.7/5
(39)
Correct Answer:
Verified

E

Customer service indicates the fulfillment that customers derive from doing business with a firm; i.e., it's how happy the customers are with their transaction and overall experience with the company.

(True/False)
4.8/5
(39)

Which of the following statements regarding product stock-outs is FALSE?

(Multiple Choice)
4.8/5
(32)

Which of the following statements about customer service is FALSE?

(Multiple Choice)
4.9/5
(28)

"Aligning customer service and satisfaction strategies with the overall financial plan of the organization" would occur in the __________ component of the SCOR Model.

(Multiple Choice)
4.9/5
(28)

An important element of post-transaction customer service is the proper handling of customer complaints.

(True/False)
4.9/5
(35)

Which of the following is not a major component of the balanced scorecard approach to performance measurement?

(Multiple Choice)
4.8/5
(38)

"Optimizing warehouse management from receiving and picking product to loading and shipping the product" would occur in the __________ component of the SCOR Model.

(Multiple Choice)
4.9/5
(38)

Utilizing the Strategic Profit Model, if a company has a net profit margin of 5%, an asset turnover of 2, and a financial leverage of 2, then return on net worth (RONW) is equal to:

(Multiple Choice)
4.9/5
(32)

__________ is a business practice that improves accuracy by combining the intelligence of multiple trading participants in the planning and fulfillment of customer demand.

(Multiple Choice)
4.8/5
(41)

The perfect order is composed of orders delivered at the right time, in the right quantity, in the right condition and packaging, and with the right documentation. If a firm achieves 90% performance on each of these four components of the perfect order, the total perfect order percentage would be:

(Multiple Choice)
4.8/5
(32)

Customer service has three components: pre-transaction (before the sale); transaction (during the sale); and post-transaction (after the sale).

(True/False)
4.9/5
(38)

Which of the following is not one of the elements of the marketing mix?

(Multiple Choice)
4.8/5
(31)

Return on assets (ROA) is a firm's total assets divided by net profit, so it considers both income and balance statement considerations.

(True/False)
4.8/5
(29)

From the perspective of the marketing concept, customer satisfaction only refers to final customers, those firms or individuals that consume the goods and services produced by firms in the supply chain.

(True/False)
4.8/5
(35)

In most research studies of supply chain executives across a variety of industries, the major reason given for discontinuing or stopping doing business with another company, was:

(Multiple Choice)
5.0/5
(45)

Key components in providing seamless, omnichannel customer service and satisfaction are centralized order management, inventory visibility, and utilizing market intelligence to optimize order allocation.

(True/False)
4.7/5
(27)

When collecting data or information to make supply chain decisions, the "best" type of data to collect would be:

(Multiple Choice)
4.9/5
(39)
Showing 1 - 20 of 40
close modal

Filters

  • Essay(0)
  • Multiple Choice(0)
  • Short Answer(0)
  • True False(0)
  • Matching(0)