Question 1

Nissan Pathfinder is an example of a company and product family brand.

Accepted Answer

A) True 
 B)False

Question 2

Nescafe coffee, Salada tea, Dad's Cookies, and milk are examples of convenience goods.

Accepted Answer

A) True 
 B)False

Question 3

Cory owns a sweatshirt with a Toronto Raptors logo on the sleeve. This is an example of a

Accepted Answer

A)  licensed brand. 
B)  co-branding strategy. 
C)  shared branding strategy. 
D)  borrowed trademark. 
E)  limited edition brand. 
A)  licensed brand. 
B)  co-branding strategy. 
C)  shared branding strategy. 
D)  borrowed trademark. 
E)  limited edition brand.

Question 4

A cult brand is purchased by only certain subcultures in society.

Accepted Answer

A) True 
 B)False

Question 5

Jennifer's favourite brand of fruit juice is out of stock at the grocery store. Instead of purchasing a similar competitor's product, she goes without. For Jennifer, this product is in the ________ stage.

Accepted Answer

A)  brand dominance 
B)  brand equity 
C)  brand insistence 
D)  brand preference 
E)  brand loyalty 
A)  brand dominance 
B)  brand equity 
C)  brand insistence 
D)  brand preference 
E)  brand loyalty

Question 6

On what basis would a Rolex watch be classified as a specialty good?

Accepted Answer

Specialty goods are items customers will

Question 7

Kenmore, President's Choice, and Mastercraft are examples of

Accepted Answer

A)  national brands. 
B)  licensed brands. 
C)  private label brands. 
D)  home brands. 
E)  generic brands. 
A)  national brands. 
B)  licensed brands. 
C)  private label brands. 
D)  home brands. 
E)  generic brands.

Question 8

When a brand reaches the stage of "brand preference,"customers delay a purchase rather than switch to another brand in the case of unavailability.

Accepted Answer

A) True 
 B)False

Question 9

Consumers remain loyal to the brands that

Accepted Answer

A)  have meaningful brand names. 
B)  are renovated. 
C)  have been blocked. 
D)  are well targeted. 
E)  consistently meet their expectations. 
A)  have meaningful brand names. 
B)  are renovated. 
C)  have been blocked. 
D)  are well targeted. 
E)  consistently meet their expectations.

Question 10

A group of product items that have major attributes in common is called a

Accepted Answer

A)  merchandising mix. 
B)  product line depth. 
C)  product concept. 
D)  product line. 
E)  product mix. 
A)  merchandising mix. 
B)  product line depth. 
C)  product concept. 
D)  product line. 
E)  product mix.

Question 11

If Kraft adds fruit to its "Multimix"cereals to differentiate its cereal from the competition, this fruit addition is an example of the brand's USP.

Accepted Answer

A) True 
 B)False

Question 12

What is the most accurate statement about private label brands?

Accepted Answer

A)  They are the cheapest products. 
B)  They appeal to lower-income consumers. 
C)  They generally offer the best value. 
D)  They were initially designed for value-conscious consumers. 
E)  They are the same as generic brands. 
A)  They are the cheapest products. 
B)  They appeal to lower-income consumers. 
C)  They generally offer the best value. 
D)  They were initially designed for value-conscious consumers. 
E)  They are the same as generic brands.

Question 13

An example of secondary packaging is

Accepted Answer

A)  the box for a tube of toothpaste. 
B)  the protective covering for shipping. 
C)  the inner liner in a box of cereal. 
D)  the plastic wrap on individual slices of cheese. 
E)  the shopping bag provided by retailers for carrying purchases home. 
A)  the box for a tube of toothpaste. 
B)  the protective covering for shipping. 
C)  the inner liner in a box of cereal. 
D)  the plastic wrap on individual slices of cheese. 
E)  the shopping bag provided by retailers for carrying purchases home.

Question 14

List eight products that are part of a product line width for a hardware store.

Accepted Answer

A product line is a group of products wi

Question 15

The secondary package actually contains the product.

Accepted Answer

A) True 
 B)False

Question 16

If Nike allows its brand name to be used on clothing or posters made by other firms, the practice is an example of

Accepted Answer

A)  cooperative branding. 
B)  licensed branding. 
C)  universal branding. 
D)  generic branding. 
E)  family branding. 
A)  cooperative branding. 
B)  licensed branding. 
C)  universal branding. 
D)  generic branding. 
E)  family branding.

Question 17

Assume that you are designing the new label for your company's latest BBQ sauce product. What will you incorporate to ensure that the three functions of a product label are served by your design?

Accepted Answer

1. Identify the brand name and owner of

Question 18

How a consumer good is classified depends on

Accepted Answer

A)  the behaviour of the consumer. 
B)  its quality. 
C)  its size. 
D)  its price. 
E)  its durability. 
A)  the behaviour of the consumer. 
B)  its quality. 
C)  its size. 
D)  its price. 
E)  its durability.

Question 19

Goods that consumers compare on such bases as suitability, quality, price, and style before making a selection are

Accepted Answer

A)  unsought goods. 
B)  staple goods. 
C)  specialty goods. 
D)  convenience goods. 
E)  shopping goods. 
A)  unsought goods. 
B)  staple goods. 
C)  specialty goods. 
D)  convenience goods. 
E)  shopping goods.

Question 20

Heinz is a good example of a family brand with the company having the same name.

Accepted Answer

A) True 
 B)False

Nissan Pathfinder is an example of a company and product family brand.

Nescafe coffee, Salada tea, Dad's Cookies, and milk are examples of convenience goods.

Cory owns a sweatshirt with a Toronto Raptors logo on the sleeve. This is an example of a

A cult brand is purchased by only certain subcultures in society.

Jennifer's favourite brand of fruit juice is out of stock at the grocery store. Instead of purchasing a similar competitor's product, she goes without. For Jennifer, this product is in the ________ stage.

On what basis would a Rolex watch be classified as a specialty good?

Kenmore, President's Choice, and Mastercraft are examples of

When a brand reaches the stage of "brand preference,"customers delay a purchase rather than switch to another brand in the case of unavailability.

Consumers remain loyal to the brands that

A group of product items that have major attributes in common is called a

If Kraft adds fruit to its "Multimix"cereals to differentiate its cereal from the competition, this fruit addition is an example of the brand's USP.

What is the most accurate statement about private label brands?

An example of secondary packaging is

List eight products that are part of a product line width for a hardware store.

The secondary package actually contains the product.

If Nike allows its brand name to be used on clothing or posters made by other firms, the practice is an example of

Assume that you are designing the new label for your company's latest BBQ sauce product. What will you incorporate to ensure that the three functions of a product label are served by your design?

How a consumer good is classified depends on

Goods that consumers compare on such bases as suitability, quality, price, and style before making a selection are

Heinz is a good example of a family brand with the company having the same name.

Contemporary Marketing

The External Marketing Environment

Strategic Marketing Planning

Marketing Intelligence

Consumer Buying Behaviour

Business-To-Business Marketing and Organizational Buying Behaviour

Market Segmentation and Target Marketing

Product Management

Services and Not-For-Profit Marketing

Pricing Decisions: Objectives, Strategies and Tactics

Distribution and Supply Chain Management

Retailing

IMC: Media Advertising, Social and Mobile Communications

IMC: Sales Promotion, Public Relations, Experiential Marketing, and Personal Selling

Global Marketing

Filters

Exam 8: Product Strategy

Nissan Pathfinder is an example of a company and product family brand.

Nescafe coffee, Salada tea, Dad's Cookies, and milk are examples of convenience goods.

Cory owns a sweatshirt with a Toronto Raptors logo on the sleeve. This is an example of a

A cult brand is purchased by only certain subcultures in society.

Jennifer's favourite brand of fruit juice is out of stock at the grocery store. Instead of purchasing a similar competitor's product, she goes without. For Jennifer, this product is in the ________ stage.

On what basis would a Rolex watch be classified as a specialty good?

Kenmore, President's Choice, and Mastercraft are examples of

When a brand reaches the stage of "brand preference,"customers delay a purchase rather than switch to another brand in the case of unavailability.

Consumers remain loyal to the brands that

A group of product items that have major attributes in common is called a

If Kraft adds fruit to its "Multimix"cereals to differentiate its cereal from the competition, this fruit addition is an example of the brand's USP.

What is the most accurate statement about private label brands?

An example of secondary packaging is

List eight products that are part of a product line width for a hardware store.

The secondary package actually contains the product.

If Nike allows its brand name to be used on clothing or posters made by other firms, the practice is an example of

Assume that you are designing the new label for your company's latest BBQ sauce product. What will you incorporate to ensure that the three functions of a product label are served by your design?

How a consumer good is classified depends on

Goods that consumers compare on such bases as suitability, quality, price, and style before making a selection are

Heinz is a good example of a family brand with the company having the same name.

Contemporary Marketing

The External Marketing Environment

Strategic Marketing Planning

Marketing Intelligence

Consumer Buying Behaviour

Business-To-Business Marketing and Organizational Buying Behaviour

Market Segmentation and Target Marketing

Product Management

Services and Not-For-Profit Marketing

Pricing Decisions: Objectives, Strategies and Tactics

Distribution and Supply Chain Management

Retailing

IMC: Media Advertising, Social and Mobile Communications

IMC: Sales Promotion, Public Relations, Experiential Marketing, and Personal Selling

Global Marketing

Filters