Question 1

Using the example of services offered by a hair salon, explain the various stages of brand loyalty.

Accepted Answer

- Brand recognition: The consumer is awa

Question 2

A community college purchases 250 computers to upgrade its lab facilities. What would these computers be classified as?

Accepted Answer

A)  accessory equipment 
B)  operating supplies 
C)  installations 
D)  industrial goods 
E)  specialty goods 
A)  accessory equipment 
B)  operating supplies 
C)  installations 
D)  industrial goods 
E)  specialty goods

Question 3

P&G added Whitestrips to the existing family of Crest tooth care products. This represents an increase in P&G's product line width.

Accepted Answer

A) True 
 B)False

Question 4

A brand that captures the imagination of a small group of consumers who spread the word and make converts is a

Accepted Answer

A)  micro-brand. 
B)  mini-brand. 
C)  cult brand. 
D)  niche brand. 
E)  pseudo-brand. 
A)  micro-brand. 
B)  mini-brand. 
C)  cult brand. 
D)  niche brand. 
E)  pseudo-brand.

Question 5

When a company uses the equity in another brand name to help market its own brand name it is

Accepted Answer

A)  co-branding. 
B)  divesting. 
C)  equibranding. 
D)  cannibalizing. 
E)  reversifying. 
A)  co-branding. 
B)  divesting. 
C)  equibranding. 
D)  cannibalizing. 
E)  reversifying.

Question 6

Canadian Tire Motomaster is an example of co-branding.

Accepted Answer

A) True 
 B)False

Question 7

Less expensive capital items that are usually not part of a finished product but that facilitate a firm's overall operation are called

Accepted Answer

A)  component parts. 
B)  component materials. 
C)  supplies. 
D)  quasi-installations. 
E)  accessory equipment. 
A)  component parts. 
B)  component materials. 
C)  supplies. 
D)  quasi-installations. 
E)  accessory equipment.

Question 8

The total range of products offered for sale by a company is the

Accepted Answer

A)  product mix. 
B)  product line. 
C)  product item. 
D)  product concept. 
E)  unique selling point. 
A)  product mix. 
B)  product line. 
C)  product item. 
D)  product concept. 
E)  unique selling point.

Question 9

Jean-Pierre was discussing his new product with the director of purchasing. The director reminded him that all new products need a new UPC code. A UPC code is short for

Accepted Answer

A)  uniform pricing contribution. 
B)  unique promotion concept. 
C)  universal product code. 
D)  universal pricing commitment. 
E)  unique price control. 
A)  uniform pricing contribution. 
B)  unique promotion concept. 
C)  universal product code. 
D)  universal pricing commitment. 
E)  unique price control.

Question 10

Ford buys a GPS satellite tracking system to put into its automobiles. How would this good be classified?

Accepted Answer

A)  accessory part 
B)  unsought good 
C)  raw material 
D)  component part 
E)  processed material 
A)  accessory part 
B)  unsought good 
C)  raw material 
D)  component part 
E)  processed material

Question 11

Packaging is an integral part of selling.

Accepted Answer

A) True 
 B)False

Question 12

Demonstrate how social and environmental issues have influenced the importance of packaging.

Accepted Answer

Packaging directly relates to brand imag

Question 13

The Nike swoosh is an example of a

Accepted Answer

A)  brand name. 
B)  patent mark. 
C)  trademark. 
D)  trade symbol. 
E)  product mark. 
A)  brand name. 
B)  patent mark. 
C)  trademark. 
D)  trade symbol. 
E)  product mark.

Question 14

The blue Ford oval, Nabisco's red triangle, and Apple Computer's apple with a bite taken out of it are examples of brandmarks.

Accepted Answer

A) True 
 B)False

Question 15

Loblaws sells a number of inexpensive products in its supermarkets. These products are simply packed and are not branded. These products are called

Accepted Answer

A)  unbranded. 
B)  nonbrands. 
C)  individual brands. 
D)  generic brands. 
E)  family brands. 
A)  unbranded. 
B)  nonbrands. 
C)  individual brands. 
D)  generic brands. 
E)  family brands.

Question 16

Goods that consumers will go out of their way to buy for their unique and important characteristics are called shopping goods.

Accepted Answer

A) True 
 B)False

Question 17

New Belgium Brewing's launch of the Ben & Jerry's Salted Caramel Brown-ie Ale is an example of a ________ strategy.

Accepted Answer

A)  product branding 
B)  image branding 
C)  multibranding 
D)  co-branding 
E)  family branding 
A)  product branding 
B)  image branding 
C)  multibranding 
D)  co-branding 
E)  family branding

Question 18

A nondurable good is

Accepted Answer

A)  a tangible good that is normally consumed after only a few uses. 
B)  a tangible good that is a fad or trend with a short product life cycle. 
C)  a tangible good that the consumer rents or leases but does not own. 
D)  an intangible good from which the consumer benefits. 
E)  a tangible good that does not wear out quickly. 
A)  a tangible good that is normally consumed after only a few uses. 
B)  a tangible good that is a fad or trend with a short product life cycle. 
C)  a tangible good that the consumer rents or leases but does not own. 
D)  an intangible good from which the consumer benefits. 
E)  a tangible good that does not wear out quickly.

Question 19

Free samples and discount coupons for a new fabric softener are typically offered in the ________ stage.

Accepted Answer

A)  brand insistence 
B)  brand recognition 
C)  brand equity 
D)  brand preference 
E)  brand loyalty 
A)  brand insistence 
B)  brand recognition 
C)  brand equity 
D)  brand preference 
E)  brand loyalty

Question 20

An individual brand name is extended to a new product to give the new product instant credibility.

Accepted Answer

A) True 
 B)False

Using the example of services offered by a hair salon, explain the various stages of brand loyalty.

A community college purchases 250 computers to upgrade its lab facilities. What would these computers be classified as?

P&G added Whitestrips to the existing family of Crest tooth care products. This represents an increase in P&G's product line width.

A brand that captures the imagination of a small group of consumers who spread the word and make converts is a

When a company uses the equity in another brand name to help market its own brand name it is

Canadian Tire Motomaster is an example of co-branding.

Less expensive capital items that are usually not part of a finished product but that facilitate a firm's overall operation are called

The total range of products offered for sale by a company is the

Jean-Pierre was discussing his new product with the director of purchasing. The director reminded him that all new products need a new UPC code. A UPC code is short for

Ford buys a GPS satellite tracking system to put into its automobiles. How would this good be classified?

Packaging is an integral part of selling.

Demonstrate how social and environmental issues have influenced the importance of packaging.

The Nike swoosh is an example of a

The blue Ford oval, Nabisco's red triangle, and Apple Computer's apple with a bite taken out of it are examples of brandmarks.

Loblaws sells a number of inexpensive products in its supermarkets. These products are simply packed and are not branded. These products are called

Goods that consumers will go out of their way to buy for their unique and important characteristics are called shopping goods.

New Belgium Brewing's launch of the Ben & Jerry's Salted Caramel Brown-ie Ale is an example of a ________ strategy.

A nondurable good is

Free samples and discount coupons for a new fabric softener are typically offered in the ________ stage.

An individual brand name is extended to a new product to give the new product instant credibility.

Contemporary Marketing

The External Marketing Environment

Strategic Marketing Planning

Marketing Intelligence

Consumer Buying Behaviour

Business-To-Business Marketing and Organizational Buying Behaviour

Market Segmentation and Target Marketing

Product Management

Services and Not-For-Profit Marketing

Pricing Decisions: Objectives, Strategies and Tactics

Distribution and Supply Chain Management

Retailing

IMC: Media Advertising, Social and Mobile Communications

IMC: Sales Promotion, Public Relations, Experiential Marketing, and Personal Selling

Global Marketing

Filters

Exam 8: Product Strategy

Using the example of services offered by a hair salon, explain the various stages of brand loyalty.

A community college purchases 250 computers to upgrade its lab facilities. What would these computers be classified as?

P&G added Whitestrips to the existing family of Crest tooth care products. This represents an increase in P&G's product line width.

A brand that captures the imagination of a small group of consumers who spread the word and make converts is a

When a company uses the equity in another brand name to help market its own brand name it is

Canadian Tire Motomaster is an example of co-branding.

Less expensive capital items that are usually not part of a finished product but that facilitate a firm's overall operation are called

The total range of products offered for sale by a company is the

Jean-Pierre was discussing his new product with the director of purchasing. The director reminded him that all new products need a new UPC code. A UPC code is short for

Ford buys a GPS satellite tracking system to put into its automobiles. How would this good be classified?

Packaging is an integral part of selling.

Demonstrate how social and environmental issues have influenced the importance of packaging.

The Nike swoosh is an example of a

The blue Ford oval, Nabisco's red triangle, and Apple Computer's apple with a bite taken out of it are examples of brandmarks.

Loblaws sells a number of inexpensive products in its supermarkets. These products are simply packed and are not branded. These products are called

Goods that consumers will go out of their way to buy for their unique and important characteristics are called shopping goods.

New Belgium Brewing's launch of the Ben & Jerry's Salted Caramel Brown-ie Ale is an example of a ________ strategy.

A nondurable good is

Free samples and discount coupons for a new fabric softener are typically offered in the ________ stage.

An individual brand name is extended to a new product to give the new product instant credibility.

Contemporary Marketing

The External Marketing Environment

Strategic Marketing Planning

Marketing Intelligence

Consumer Buying Behaviour

Business-To-Business Marketing and Organizational Buying Behaviour

Market Segmentation and Target Marketing

Product Management

Services and Not-For-Profit Marketing

Pricing Decisions: Objectives, Strategies and Tactics

Distribution and Supply Chain Management

Retailing

IMC: Media Advertising, Social and Mobile Communications

IMC: Sales Promotion, Public Relations, Experiential Marketing, and Personal Selling

Global Marketing

Filters