Question 1

Comment on the complexity of the buying decision-making process for convenience goods and the implications for marketers.

Accepted Answer

Convenience goods are consumer goods tha

Question 2

The familiarity of a trademark like Kleenex is not always an advantage in the marketplace.

Accepted Answer

A) True 
 B)False

Question 3

Lululemon is an example of a cult brand.

Accepted Answer

A) True 
 B)False

Question 4

Typically, farm goods and natural resources are both categorized as raw materials.

Accepted Answer

A) True 
 B)False

Question 5

Kraft brands such as Minute Rice, Dream Whip, and Shake 'n Bake are classified as

Accepted Answer

A)  individual brands. 
B)  generic brands. 
C)  family brands. 
D)  national brands. 
E)  manufacturers' brands. 
A)  individual brands. 
B)  generic brands. 
C)  family brands. 
D)  national brands. 
E)  manufacturers' brands.

Question 6

The beer can in a case of beer is called the ________ package.

Accepted Answer

A)  secondary 
B)  outer 
C)  tertiary 
D)  primary 
E)  inner 
A)  secondary 
B)  outer 
C)  tertiary 
D)  primary 
E)  inner

Question 7

Goodyear tires are an example of a raw material used in the production of automobiles.

Accepted Answer

A) True 
 B)False

Question 8

In general, farm goods make up what category of materials?

Accepted Answer

A)  processed materials 
B)  packaged materials 
C)  fresh materials 
D)  raw materials 
E)  finished goods 
A)  processed materials 
B)  packaged materials 
C)  fresh materials 
D)  raw materials 
E)  finished goods

Question 9

Product line width refers to the number of lines in the mix; product line depth refers to the number of items in the line.

Accepted Answer

A) True 
 B)False

Question 10

The number of lines in the product mix is the

Accepted Answer

A)  total product concept. 
B)  unique selling point. 
C)  product line width. 
D)  product line depth. 
E)  product's positioning. 
A)  total product concept. 
B)  unique selling point. 
C)  product line width. 
D)  product line depth. 
E)  product's positioning.

Question 11

Marketers refer to ________ as the benefits of brands and the various levels of brand loyalty.

Accepted Answer

A)  discounts 
B)  awareness 
C)  customer appreciation 
D)  brand equity 
E)  customer relationship management 
A)  discounts 
B)  awareness 
C)  customer appreciation 
D)  brand equity 
E)  customer relationship management

Question 12

During a trip to Costco, you purchase a case of Crest toothpaste containing 20 tubes. Using this example, identify and explain the different components of a package.

Accepted Answer

- Primary package: this is the tube cont

Question 13

"Heinz"is best described as a

Accepted Answer

A)  family brand. 
B)  brand name. 
C)  brand mark. 
D)  trademark. 
E)  logo. 
A)  family brand. 
B)  brand name. 
C)  brand mark. 
D)  trademark. 
E)  logo.

Question 14

What does USP stands for?

Accepted Answer

A)  universal service provider 
B)  universal selling proposition 
C)  unique selling point 
D)  underlying sales potential 
E)  unique service proposition 
A)  universal service provider 
B)  universal selling proposition 
C)  unique selling point 
D)  underlying sales potential 
E)  unique service proposition

Question 15

Companies invest considerable resources to develop strong brands. What benefits do companies realize from effective branding of their products?

Accepted Answer

1. Positioning: A good brand name accomp

Question 16

Labatt purchases grain from a local farmer to make beer, which is sold to the final consumer. The grain is considered a

Accepted Answer

A)  production good. 
B)  nondurable good. 
C)  material good. 
D)  industrial (business) good. 
E)  disposable good. 
A)  production good. 
B)  nondurable good. 
C)  material good. 
D)  industrial (business) good. 
E)  disposable good.

Question 17

Under Canada's Patent Act, the maximum life of a Canadian patent is ________ years from application date.

Accepted Answer

A)  5 
B)  10 
C)  15 
D)  20 
E)  25 
A)  5 
B)  10 
C)  15 
D)  20 
E)  25

Question 18

If the Ford Motor Company purchased radios from Sony for installation in all models of the Taurus, how would these radios be classified?

Accepted Answer

A)  component parts 
B)  accessory components 
C)  processed materials 
D)  installations 
E)  raw materials 
A)  component parts 
B)  accessory components 
C)  processed materials 
D)  installations 
E)  raw materials

Question 19

Chris goes to the baseball game and orders a Coors Lite draft. That brand is not available, so he accepts a Miller Lite draft instead. For Chris, Coors is in the brand preference stage.

Accepted Answer

A) True 
 B)False

Question 20

The distinction between a consumer good and an industrial good is based on

Accepted Answer

A)  the strength and quality of the good. 
B)  whether the good will be used to manufacture of another product. 
C)  whether the good is sold by a wholesaler or retailer. 
D)  who buys the goods and why. 
E)  sales volume and average price per unit. 
A)  the strength and quality of the good. 
B)  whether the good will be used to manufacture of another product. 
C)  whether the good is sold by a wholesaler or retailer. 
D)  who buys the goods and why. 
E)  sales volume and average price per unit.

Comment on the complexity of the buying decision-making process for convenience goods and the implications for marketers.

The familiarity of a trademark like Kleenex is not always an advantage in the marketplace.

Lululemon is an example of a cult brand.

Typically, farm goods and natural resources are both categorized as raw materials.

Kraft brands such as Minute Rice, Dream Whip, and Shake 'n Bake are classified as

The beer can in a case of beer is called the ________ package.

Goodyear tires are an example of a raw material used in the production of automobiles.

In general, farm goods make up what category of materials?

Product line width refers to the number of lines in the mix; product line depth refers to the number of items in the line.

The number of lines in the product mix is the

Marketers refer to ________ as the benefits of brands and the various levels of brand loyalty.

During a trip to Costco, you purchase a case of Crest toothpaste containing 20 tubes. Using this example, identify and explain the different components of a package.

"Heinz"is best described as a

What does USP stands for?

Companies invest considerable resources to develop strong brands. What benefits do companies realize from effective branding of their products?

Labatt purchases grain from a local farmer to make beer, which is sold to the final consumer. The grain is considered a

Under Canada's Patent Act, the maximum life of a Canadian patent is ________ years from application date.

If the Ford Motor Company purchased radios from Sony for installation in all models of the Taurus, how would these radios be classified?

Chris goes to the baseball game and orders a Coors Lite draft. That brand is not available, so he accepts a Miller Lite draft instead. For Chris, Coors is in the brand preference stage.

The distinction between a consumer good and an industrial good is based on

Contemporary Marketing

The External Marketing Environment

Strategic Marketing Planning

Marketing Intelligence

Consumer Buying Behaviour

Business-To-Business Marketing and Organizational Buying Behaviour

Market Segmentation and Target Marketing

Product Management

Services and Not-For-Profit Marketing

Pricing Decisions: Objectives, Strategies and Tactics

Distribution and Supply Chain Management

Retailing

IMC: Media Advertising, Social and Mobile Communications

IMC: Sales Promotion, Public Relations, Experiential Marketing, and Personal Selling

Global Marketing

Filters

Exam 8: Product Strategy

Comment on the complexity of the buying decision-making process for convenience goods and the implications for marketers.

The familiarity of a trademark like Kleenex is not always an advantage in the marketplace.

Lululemon is an example of a cult brand.

Typically, farm goods and natural resources are both categorized as raw materials.

Kraft brands such as Minute Rice, Dream Whip, and Shake 'n Bake are classified as

The beer can in a case of beer is called the ________ package.

Goodyear tires are an example of a raw material used in the production of automobiles.

In general, farm goods make up what category of materials?

Product line width refers to the number of lines in the mix; product line depth refers to the number of items in the line.

The number of lines in the product mix is the

Marketers refer to ________ as the benefits of brands and the various levels of brand loyalty.

During a trip to Costco, you purchase a case of Crest toothpaste containing 20 tubes. Using this example, identify and explain the different components of a package.

"Heinz"is best described as a

What does USP stands for?

Companies invest considerable resources to develop strong brands. What benefits do companies realize from effective branding of their products?

Labatt purchases grain from a local farmer to make beer, which is sold to the final consumer. The grain is considered a

Under Canada's Patent Act, the maximum life of a Canadian patent is ________ years from application date.

If the Ford Motor Company purchased radios from Sony for installation in all models of the Taurus, how would these radios be classified?

Chris goes to the baseball game and orders a Coors Lite draft. That brand is not available, so he accepts a Miller Lite draft instead. For Chris, Coors is in the brand preference stage.

The distinction between a consumer good and an industrial good is based on

Contemporary Marketing

The External Marketing Environment

Strategic Marketing Planning

Marketing Intelligence

Consumer Buying Behaviour

Business-To-Business Marketing and Organizational Buying Behaviour

Market Segmentation and Target Marketing

Product Management

Services and Not-For-Profit Marketing

Pricing Decisions: Objectives, Strategies and Tactics

Distribution and Supply Chain Management

Retailing

IMC: Media Advertising, Social and Mobile Communications

IMC: Sales Promotion, Public Relations, Experiential Marketing, and Personal Selling

Global Marketing

Filters