Exam 15: Territory Design

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Which of the following are possible criteria used to make territory allocations:

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E

When designing territories, a firm should first select control unites.

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True

An effort should usually be made to equalize territories on size, sales potential, and workload.

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Major issues to be resolved when designing sales territories include all of the following except:

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Balancing territories on geographic size:

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Before deciding on an allocation criteria, you should:

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Steps in territory design include all of the following except:

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Sales territories can be instrumental in helping to reduce marketing costs.

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Assume that you are the new sales manager of IncPot; a school supply manufacturer. IncPot is in the midst of a regional rollout, and it's your responsibility to select a geographic location to serve as an organizing point for a new territory. Which of the following would be your most likely choice?

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The workload approach to territory design is usually more suitable in situations where salespeople are on salary.

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Which of the following is the most finite geographic control unit used in sales territory alingment:

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In one form or another all companies use sales territories, so it is important to understand how territories should be designed.

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A common quantitative factor on which to design sales territories are the number of present customers in a geographical region.

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Sales territories are geographic areas assigned to individual salespeople in such a way as to maximize the salesperson's earnings potential.

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Firms that divide up cities into several sales territories may be using which of the following control units:

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The number of current customers per territory is an important design factor because sales managers are interested in new business growth.

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The primary benefit from using sales territories is:

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It is important to get salesperson input before beginning a major sales territory realignment.

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For purposes of balancing territory sales potential, the number of existing customers in a territory is often used as a measure of sales potential.

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The Ringer Company, a manufacturer of decorator doorbells, has hired you as their new sales manager. Management has decided to change from their current open sales organization to one using sales territories. It's up to you to design these territories. In which order will you complete the following steps? 1) Select geographic control unit. 2) Decide on allocation criteria. 3) Choose starting points. 4) Combine adjacent control units. 5) Compare territories on allocation criteria.

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