Exam 7: Product Development

Which of the following is a cost associated with product platforms?

What is a benefit of modularity?

Through the effective use of product development tools, more than half of all new products introduced to the market generate positive economic returns.

Modularity is the degree to which a complex product can be built from smaller components.

Which product attribute is defined as one whose lack of functionality decreases satisfaction and presence of functionality increases satisfaction?

Which of the following would not generally be considered a benefit of product platforms?

Which product development tool typically takes the form of computer simulations?

What percent of all new products introduced to the market generates negative economic returns?

Which of the following statements best describes the opening vignette about Apple Computer's introduction of the first personal digital assistant (PDA)?

Which method typically uses a factorial design?

Which attribute is defined as one that does not provide any additional satisfaction to customers as performance becomes more functional but whose absence makes customers dissatisfied?

Which product development tool helps you to ensure that you can actually manufacture any new products that you design?

Which variety of concept test presents the product concept along with mock advertisements?

Define concept testing. Describe the differences between a positioning concept test and a core idea concept test.

When products are modular, what type of company is most likely to win competitive battles?

If you were working for Michelin and you were interested in determining how much your brand name affects the likelihood that customers would buy your mountain bike tires as compared to one of your competitors, you could use with of the following procedures?

Research has shown that modularity makes the most sense when:

Although potentially beneficial, modularity can increase your cost of product development.

Compare and contrast conjoint analysis and the Kano method. Explain the situations in which each tool should be used.

What approach did Microsoft shift to when developing Vista in order to make it easier to add new features?