Exam 7: Product Development

For which procedure are customers presented with a new product and are observed for, or asked for, their reaction?

With which product development tool are you required to make a "go" or "no-go" decision at different milestones?

Which product development tool helps to ensure that your new products don't fail late in the development process?

Design for manufacturing helps to ensure that new products don't fail late in the development process when the cost of failure is very high.

A cost associated with product platforms is that lower-level products have to be under designed so that they can share systems and components with higher-level products.

What can be defined at the creation of new products by companies?

What is the typical first stage in the stage gate product development process?

What can be defined as the degree to which a complex product can be built from smaller components that can be created independently, but function together?

Define and distinguish between modularity and product platforms. Explain the advantages and disadvantages of each.

What is a common technological base to which different features are added, to create a family of products, each targeted at different customers?

Which product development tool helps you to ensure that your new product has the features that your market research indicted that customers' value?

If while developing a new product, you were undertaking some product development steps simultaneously rather than sequentially, you would most likely be using:

Which product development tool is most likely to increase the chance that a product will fail earlier rather than later?

Which product attribute is defined as one whose lack of functionality does not make customers dissatisfied, but whose presence will add satisfaction?

Define product cycle time and explain how reducing product cycle times can be beneficial to a company.

Which method differentiates product attributes into must haves, delighters, linear satisfiers, and indifferents?

Prototyping helps firms to gather accurate information from their customers about their product preferences by providing a focal point for discussion of the product's design.

Which of the following is a reason why the house of quality product development tool is valuable in a wide variety of product development settings?

Which of the following polices would be least likely to reduce product development time without reducing the quality of product attributes?

Which product attribute is defined as one whose functionality has no effect on satisfaction either positively or negatively?