Question 1

Which product development tool provides a decision tree that permits evaluation of the option to continue a project at particular milestones?

Accepted Answer

A)  Web-based tools 
B)  stage gates 
C)  house of quality 
D)  design for manufacturing 
A)  Web-based tools 
B)  stage gates 
C)  house of quality 
D)  design for manufacturing

Question 2

What can be defined as a measure of how long it takes companies to develop new products or services?

Accepted Answer

A)  concurrent development 
B)  product platforms 
C)  product development 
D)  product cycle time 
A)  concurrent development 
B)  product platforms 
C)  product development 
D)  product cycle time

Question 3

If you did not feel that the relationship between product features and the satisfaction of customer needs was linear, you would want to use which of the following methods?

Accepted Answer

A)  Kano method 
B)  conjoint analysis 
C)  factorial analysis 
D)  all of the above could be used 
A)  Kano method 
B)  conjoint analysis 
C)  factorial analysis 
D)  all of the above could be used

Question 4

Which of the following methods provides a visual display of the perceptions of customers about the different features of competing products?

Accepted Answer

A)  concept testing 
B)  conjoint analysis 
C)  Kano method 
D)  perceptual mapping 
A)  concept testing 
B)  conjoint analysis 
C)  Kano method 
D)  perceptual mapping

Question 5

Concurrent development may be risky by undertaking steps of the development process before completing the prior stages of the process.

Accepted Answer

A) True 
 B)False

Question 6

The Kano method differs from conjoint analysis because data is gathered from potential customers about how both the presence and absence of a product feature affects their satisfaction.

Accepted Answer

A) True 
 B)False

Question 7

A product platform is a common technological base to which different features are added, to create a family of products, each targeted at different customers.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following is not a limitation associated with conjoint analysis?

Accepted Answer

A)  it can only be conducted if a product or service can be specified as a collection of independent attributes 
B)  doesn't assess the relative importance to customers of different products features 
C)  respondents must be familiar enough with the product category to express their preferences 
D)  need to know what product attributes are salient to potential customers 
A)  it can only be conducted if a product or service can be specified as a collection of independent attributes 
B)  doesn't assess the relative importance to customers of different products features 
C)  respondents must be familiar enough with the product category to express their preferences 
D)  need to know what product attributes are salient to potential customers

Which product development tool provides a decision tree that permits evaluation of the option to continue a project at particular milestones?

What can be defined as a measure of how long it takes companies to develop new products or services?

If you did not feel that the relationship between product features and the satisfaction of customer needs was linear, you would want to use which of the following methods?

Which of the following methods provides a visual display of the perceptions of customers about the different features of competing products?

Concurrent development may be risky by undertaking steps of the development process before completing the prior stages of the process.

The Kano method differs from conjoint analysis because data is gathered from potential customers about how both the presence and absence of a product feature affects their satisfaction.

A product platform is a common technological base to which different features are added, to create a family of products, each targeted at different customers.

Which of the following is not a limitation associated with conjoint analysis?

Introduction

Technology Evolution

Technology Adoption and Diffusion

Sources of Innovation

Selecting Innovation Projects

Customer Needs

Patents

Trade Secrets, Trademarks, and Copyrights

Capturing Value From Innovation

Competitive Advantage in High-Tech Industries

Technical Standards

Strategy in Networked Industries

Collaboration Strategies

Strategic Human Resource Management of Technical Professionals

Organization Structure for Technology Strategy

Filters

Exam 7: Product Development

Which product development tool provides a decision tree that permits evaluation of the option to continue a project at particular milestones?

What can be defined as a measure of how long it takes companies to develop new products or services?

If you did not feel that the relationship between product features and the satisfaction of customer needs was linear, you would want to use which of the following methods?

Which of the following methods provides a visual display of the perceptions of customers about the different features of competing products?

Concurrent development may be risky by undertaking steps of the development process before completing the prior stages of the process.

The Kano method differs from conjoint analysis because data is gathered from potential customers about how both the presence and absence of a product feature affects their satisfaction.

A product platform is a common technological base to which different features are added, to create a family of products, each targeted at different customers.

Which of the following is not a limitation associated with conjoint analysis?

Introduction

Technology Evolution

Technology Adoption and Diffusion

Sources of Innovation

Selecting Innovation Projects

Customer Needs

Patents

Trade Secrets, Trademarks, and Copyrights

Capturing Value From Innovation

Competitive Advantage in High-Tech Industries

Technical Standards

Strategy in Networked Industries

Collaboration Strategies

Strategic Human Resource Management of Technical Professionals

Organization Structure for Technology Strategy

Filters