Exam 6: Quality in Customer Supplier Relationships

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_____ are those companies that provide the organization with goods and services that help them to satisfy the needs of their own customers.

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Which of the following terms refer to meeting customer needs rather than simply trying to conform to specifications?

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B

Both RDP and TQ share the idea that:

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C

In a product market transaction, customer satisfaction or dissatisfaction takes place during moments of truth.

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_____ are measurable performance levels or expectations that define the quality of customer contact.

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Customers are more likely to switch because of product quality issues than for perceived service problems.

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Security concerns in customer-supplier relationships can be dealt with through nondisclosure agreements.

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List the key ideas of integrative bargaining.

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In relation to the practices for dealing with customers, _____ is the next step after people in the organization have gathered information about customer needs.

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Firms pursuing TQ aim to reduce the number of suppliers they work with to the point of having only one supplier for some components.

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From the total quality (TQ) perspective, every company is part of a long chain of customers and suppliers.

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List the practices used to improve customer-supplier relationships.

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As per the net promoter score, scores of 9 and 10 are usually associated with _____.

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The first and most obvious practice to achieve performance excellence is that purchasing decisions should be based only on the product's cost.

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_____ is the difference in the percentage of promoters and detractors.

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What are the key principles for effective customer-supplier relationships?

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Moments of truth may be direct contacts with customer representatives or service personnel, or when customers read letters, invoices, or other company correspondence.

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In the context of integrative bargaining, fair solutions result from deciding on the:

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According to Gersuny and Rosengren, customers have four distinct roles. Which of the following is one of them?

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One of the key principles of integrative bargaining says that fair solutions result from the personalities of the negotiators rather than deciding on the criteria on which to evaluate the result.

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