Question 1

Joint ventures are successful,however they can be risky.This is because joint ventures:

Accepted Answer

A) consist of partners who sometimes cannot agree on management policies. 
B) depend heavily on contract manufacturing. 
C) are void of government interference. 
D) are very different from licensing agreements. 
A) consist of partners who sometimes cannot agree on management policies. 
B) depend heavily on contract manufacturing. 
C) are void of government interference. 
D) are very different from licensing agreements.

Question 2

Opening an e-commerce site on the Internet makes it difficult for a company to gain recognition in the international marketplace.

Accepted Answer

A) True 
 B)False

Question 3

​The _____ is a trade agreement that has dramatically lowered trade barriers worldwide and also created the World Trade Organization.

Accepted Answer

A) European Union 
B) ​General Agreement on Tariffs and Trade (GATT) 
C) ​North American Free Trade Agreement (NAFT
A)  
D) Uruguay Round 
A) European Union 
B) ​General Agreement on Tariffs and Trade (GATT) 
C) ​North American Free Trade Agreement (NAFT
A)  
D) Uruguay Round

Question 4

Maria likes visiting different restaurants and trying out a variety of cuisines.She writes her experiences on a Web page,titled Maria's Experiences,which can be read by people all around the world.She also reviews restaurants,and members of her Web page are entitled to post their comments and suggestions.Based on this information,Maria's Experiences is an example of a(n)__________.

Accepted Answer

The answer of Maria likes visiting different restaurants and trying...

Question 5

Which of the following stages in the development of multinationals is characterized by multinational firms setting up foreign subsidiaries to handle sales in a country?

Accepted Answer

A) Stage one 
B) Stage two 
C) Stage three 
D) Stage four 
A) Stage one 
B) Stage two 
C) Stage three 
D) Stage four

Question 6

​Melrow Inc. ,a U.S.firm,suffers heavy losses and lays off many of its employees.As a measure to reduce its manufacturing costs,it shifts its production units to another country where inexpensive labor is available.In this scenario,Melrow Inc.is engaged in _____.

Accepted Answer

A) licensing 
B) ​outsourcing 
C) ​franchising 
D) inshoring 
A) licensing 
B) ​outsourcing 
C) ​franchising 
D) inshoring

Question 7

Firms seeking to enter into foreign trade can succeed even if they do not adhere to the principles of the marketing mix.

Accepted Answer

A) True 
 B)False

Question 8

The surge in global trade in recent years has added to strains and charges for all forms of transport.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following is true of globalization?

Accepted Answer

A) It expands economic freedom and increases the living standards of people. 
B) It relies on strong government regulations to keep down prices. 
C) It fails to offer access to advanced technology in less developed countries. 
D) It makes it easier for governments to abuse the freedom and property of their citizens. 
A) It expands economic freedom and increases the living standards of people. 
B) It relies on strong government regulations to keep down prices. 
C) It fails to offer access to advanced technology in less developed countries. 
D) It makes it easier for governments to abuse the freedom and property of their citizens.

Question 10

Write a note on the economic factors that influence the external business environment.

Accepted Answer

One of the major factors in the external

Question 11

​_____ is the largest Latin American trade agreement and includes Argentina,Bolivia,Brazil,Chile,Colombia,Ecuador,Paraguay,Peru,Uruguay,and Venezuela.

Accepted Answer

A) Mercosur 
B) ​General Agreement on Tariffs and Trade (GATT) 
C) ​The Uruguay Round 
D) The North American Free Trade Agreement (NAFT
A)  
A) Mercosur 
B) ​General Agreement on Tariffs and Trade (GATT) 
C) ​The Uruguay Round 
D) The North American Free Trade Agreement (NAFT
A)

Question 12

​Maria likes visiting different restaurants and trying out a variety of cuisines.She writes her experiences on a Web page,titled Maria's Experiences,which can be read by people all around the world.She also reviews restaurants,and members of her Web page are entitled to post their comments and suggestions.Based on this information,Maria's Experiences is an example of a(n)_____.

Accepted Answer

A) blog 
B) ​online forum 
C) ​widget 
D) e-commerce Web site 
A) blog 
B) ​online forum 
C) ​widget 
D) e-commerce Web site

Question 13

A U.S.licensor will be most successful in maintaining effective control over licensees and preventing them from voiding its contract by:

Accepted Answer

A) using lawyers from both countries to write the licensing agreement. 
B) insisting that all licensees have a published code of ethics. 
C) not allowing the licensee to pay a fee for the use of proprietary knowledge. 
D) locally registering patents and trademarks to the U.S.firm and not to the licensee. 
A) using lawyers from both countries to write the licensing agreement. 
B) insisting that all licensees have a published code of ethics. 
C) not allowing the licensee to pay a fee for the use of proprietary knowledge. 
D) locally registering patents and trademarks to the U.S.firm and not to the licensee.

Question 14

A company is said to be a direct foreign investor in another country if it:

Accepted Answer

A) outsources a part of its production to the country due to the availability of cheaper labor. 
B) exports finished products to that country. 
C) manufactures products for that country based on contract manufacturing. 
D) acquires an active ownership of marketing facilities in that country. 
A) outsources a part of its production to the country due to the availability of cheaper labor. 
B) exports finished products to that country. 
C) manufactures products for that country based on contract manufacturing. 
D) acquires an active ownership of marketing facilities in that country.

Question 15

​A company is most likely doomed to failure in a foreign country if it _____.

Accepted Answer

A) does not understand the country's culture 
B) ​does not emphasize its home country's language over that of the country 
C) ​varies its marketing mix based on the country's economic growth 
D) pays attention to the country's demographics 
A) does not understand the country's culture 
B) ​does not emphasize its home country's language over that of the country 
C) ​varies its marketing mix based on the country's economic growth 
D) pays attention to the country's demographics

Question 16

​The primary reason large U.S.companies send U.S.jobs abroad is because labor costs are higher in the United States.Such companies are said to be engaging in _____.

Accepted Answer

A) employee export 
B) ​outsourcing 
C) ​inshoring 
D) joint ventures 
A) employee export 
B) ​outsourcing 
C) ​inshoring 
D) joint ventures

Question 17

Vimonland Theme Park sells the necessary rights to an investment company to run a Vimonland theme park in a foreign country.The investment company gains most of the profits from the enterprise while paying Vimonland Theme Park a percentage as royalties.This is an example of__________.

Accepted Answer

The answer of Vimonland Theme Park sells the necessary rights...

Question 18

A company is most likely doomed to failure in a foreign country if it__________.

Accepted Answer

does not u

Question 19

​Irving Inc. ,an apparel company,decides to expand operations to several countries around the world.However,it fails to take into account the various styles of clothing that are deemed acceptable in these countries.It sells the same clothes that it sells in its home country to the other countries.As a result,it suffers a major loss.In this scenario,Irving Inc.failed to be sensitive to the _____ of the countries.

Accepted Answer

A) economic factors 
B) ​legal environments 
C) ​cultural aspects 
D) political forces 
A) economic factors 
B) ​legal environments 
C) ​cultural aspects 
D) political forces

Question 20

The practice of returning production jobs to the United States is known as__________.

Accepted Answer

The answer of The practice of returning production jobs to...

Joint ventures are successful,however they can be risky.This is because joint ventures:

Opening an e-commerce site on the Internet makes it difficult for a company to gain recognition in the international marketplace.

The _____ is a trade agreement that has dramatically lowered trade barriers worldwide and also created the World Trade Organization.

Which of the following stages in the development of multinationals is characterized by multinational firms setting up foreign subsidiaries to handle sales in a country?

Melrow Inc. ,a U.S.firm,suffers heavy losses and lays off many of its employees.As a measure to reduce its manufacturing costs,it shifts its production units to another country where inexpensive labor is available.In this scenario,Melrow Inc.is engaged in _____.

Firms seeking to enter into foreign trade can succeed even if they do not adhere to the principles of the marketing mix.

The surge in global trade in recent years has added to strains and charges for all forms of transport.

Which of the following is true of globalization?

Write a note on the economic factors that influence the external business environment.

_____ is the largest Latin American trade agreement and includes Argentina,Bolivia,Brazil,Chile,Colombia,Ecuador,Paraguay,Peru,Uruguay,and Venezuela.

A U.S.licensor will be most successful in maintaining effective control over licensees and preventing them from voiding its contract by:

A company is said to be a direct foreign investor in another country if it:

A company is most likely doomed to failure in a foreign country if it _____.

The primary reason large U.S.companies send U.S.jobs abroad is because labor costs are higher in the United States.Such companies are said to be engaging in _____.

Vimonland Theme Park sells the necessary rights to an investment company to run a Vimonland theme park in a foreign country.The investment company gains most of the profits from the enterprise while paying Vimonland Theme Park a percentage as royalties.This is an example of__________.

A company is most likely doomed to failure in a foreign country if it__________.

The practice of returning production jobs to the United States is known as__________.

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management

Marketing Channels

Retailing

Marketing Communications

Advertising, public Relations, and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Setting the Right Price

Filters

Exam 5: Developing a Global Vision

Joint ventures are successful,however they can be risky.This is because joint ventures:

Opening an e-commerce site on the Internet makes it difficult for a company to gain recognition in the international marketplace.

​The _____ is a trade agreement that has dramatically lowered trade barriers worldwide and also created the World Trade Organization.

Which of the following stages in the development of multinationals is characterized by multinational firms setting up foreign subsidiaries to handle sales in a country?

​Melrow Inc. ,a U.S.firm,suffers heavy losses and lays off many of its employees.As a measure to reduce its manufacturing costs,it shifts its production units to another country where inexpensive labor is available.In this scenario,Melrow Inc.is engaged in _____.

Firms seeking to enter into foreign trade can succeed even if they do not adhere to the principles of the marketing mix.

The surge in global trade in recent years has added to strains and charges for all forms of transport.

Which of the following is true of globalization?

Write a note on the economic factors that influence the external business environment.

​_____ is the largest Latin American trade agreement and includes Argentina,Bolivia,Brazil,Chile,Colombia,Ecuador,Paraguay,Peru,Uruguay,and Venezuela.

A U.S.licensor will be most successful in maintaining effective control over licensees and preventing them from voiding its contract by:

A company is said to be a direct foreign investor in another country if it:

​A company is most likely doomed to failure in a foreign country if it _____.

​The primary reason large U.S.companies send U.S.jobs abroad is because labor costs are higher in the United States.Such companies are said to be engaging in _____.

Vimonland Theme Park sells the necessary rights to an investment company to run a Vimonland theme park in a foreign country.The investment company gains most of the profits from the enterprise while paying Vimonland Theme Park a percentage as royalties.This is an example of__________.

A company is most likely doomed to failure in a foreign country if it__________.

The practice of returning production jobs to the United States is known as__________.

An Overview of Marketing

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Supply Chain Management

Marketing Channels

Retailing

Marketing Communications

Advertising, public Relations, and Sales Promotion

Personal Selling and Sales Management

Social Media and Marketing

Pricing Concepts

Setting the Right Price

Filters

The _____ is a trade agreement that has dramatically lowered trade barriers worldwide and also created the World Trade Organization.

Melrow Inc. ,a U.S.firm,suffers heavy losses and lays off many of its employees.As a measure to reduce its manufacturing costs,it shifts its production units to another country where inexpensive labor is available.In this scenario,Melrow Inc.is engaged in _____.

_____ is the largest Latin American trade agreement and includes Argentina,Bolivia,Brazil,Chile,Colombia,Ecuador,Paraguay,Peru,Uruguay,and Venezuela.

A company is most likely doomed to failure in a foreign country if it _____.

The primary reason large U.S.companies send U.S.jobs abroad is because labor costs are higher in the United States.Such companies are said to be engaging in _____.