Exam 5: Developing a Global Vision

Fashion Spell,an apparel store,has a page on Facebook through which it interacts with its customers.It encourages customers to post comments about the store and give feedback.It also holds a lucky draw competition every week and the winner receives a gift voucher from Fashion Spell.Given this information,Fashion Spell uses__________to increase its customer base.

​Fashion Spell,an apparel store,has a page on Facebook through which it interacts with its customers.It encourages customers to post comments about the store and give feedback.It also holds a lucky draw competition every week and the winner receives a gift voucher from Fashion Spell.Given this information,Fashion Spell uses _____ to increase its customer base.

A(n)__________is an intermediary who brings a buyer and a seller together.

​The practice of returning production jobs to the United States is known as _____.

The primary reason large U.S.companies send U.S.jobs abroad is because labor costs are higher in the United States.Such companies are said to be engaging in__________.

​D'Costas,an authentic Mexican restaurant,has many restaurants all over the world.The taste and authenticity of the food served is the same irrespective of the restaurant one visits.Based on this information,D'Costas follows the strategy of _____.

Currency markets operate under a system in which the prices of different currencies move up or down based on the demand for and supply of each currency.This is the system of__________.

​A(n)_____ is an intermediary who brings a buyer and a seller together.

Explain with an example the major role played by social media in global marketing.

The solving of promotional and product problems guarantees global marketing success.

A small U.S.print studio uses Facebook and Pinterest to promote its stationery and other products.The regular posts and reviews from customers have attracted the attention of several companies worldwide who like to customize their office stationaries and supplies.This is an effect of__________.

Many people fear world trade because it:

​D Feet Corp.manufactures its footwear in a small town in America,but it sells to several countries around the world.Given this information,D Feet Corp.can best be characterized as a _____ multinational corporation.

A blog is a publicly accessible Web page that functions as an interactive journal,where readers can post comments on the author's entries.

In general,average family incomes are higher in the more developed countries than in the less developed countries.

One of the factors in the external environment that has become more evident in the past decade is the: