Exam 8: Segmenting and Targeting Markets

Candy's Chocolates Inc.is a confectionary company that manufactures only one product.Unlike its competitors,the firm does not have its target customer base as children.Instead,it promotes its product using the same strategy across consumers of all age groups.Given this information,Candy's Chocolates Inc.has adopted a(n)__________strategy.

_____ are business customers who consider numerous suppliers,solicit bids,and study all proposals carefully before selecting one.​

The final step in market segmentation is designing,implementing,and maintaining appropriate marketing mixes.

The customer relationship management (CRM)technique that focuses on thanking customers for their business to a company exemplifies the trend of__________.

Which of the following is a similarity between a stock market and a labor market?

How do organizations use a product differentiation strategy to distinguish their products from competitors?

_____ segmentation refers to segmenting markets by region of a country or the world,market size,market density,or climate.​

Kirksand Hotels is renowned for its service and individual treatment of its customers.All service staff and employees are encouraged to listen carefully to customers' wants and needs.For instance,if a traveler ordered soft pillows,wanted only martinis in his mini bar,and needed access to a fax machine,he would find all of these amenities in his room when he arrived.In this scenario,on which of the following trends has Kirksand Hotels based its customer relationship management (CRM)?

How is market segmentation useful to marketers?

​Brasco Motor Company produces a wide range of vehicles such as passenger cars,commercial trucks,specialty vehicles,performance vehicles,and race cars.Each type of car has a separate and distinct customer base.Given this information,Brasco Motor Company has divided its customer base by using the strategy of _____.