Question 1

What is the difference between coupons and premiums?

Accepted Answer

Coupons use certificates entitling buyers to discounts in order to encourage customers to try new products, lure them away from competitors, or induce them to buy more of a product. Premiums are free or reduced-price items, such as pencils, coffee mugs, and six-month low-interest credit cards, given to consumers in return for buying a specified product.
Explanation:Coupons and premiums are types of sales promotions, short-term promotional activities designed to encourage consumer buying, industrial sales, or cooperation from distributors. They can increase the likelihood that buyers will try products, enhance product recognition, and increase purchase size and sales revenues.

Question 2

How could the use of wholesalers affect the pricing for the Superior V and Superior VI speaker systems?

Accepted Answer

Using wholesalers would relieve Superior of a great deal of storage and display costs as well as costs involved with maintaining a system of retail stores. However, adding another layer to the distribution channel from producer to consumer would obviously increase the price of each system for the consumer.
Explanation:Wholesalers and other intermediaries can provide added value by providing time-saving information and making the right quantities of products available where and when consumers need them.

Question 3

Which of the following refers to the combination of channels that a firm selects to get a product to end users?

Accepted Answer

A)  distribution mix 
B)  transportation strategy 
C)  merchandising system 
D)  marketing plan 
E)  retail system 
A)  distribution mix 
B)  transportation strategy 
C)  merchandising system 
D)  marketing plan 
E)  retail system A

Question 4

Explain the difference between an electronic storefront and a cybermall.

Accepted Answer

An electronic storefront is a seller's W

Question 5

Agents and brokers buy products from manufacturers and then sell them to other businesses.

Accepted Answer

A) True 
 B)False

Question 6

Shopping agents (e-agents) help people shop from factory outlet stores.

Accepted Answer

A) True 
 B)False

Question 7

From the choices below, pick the best definition of the term fixed costs.

Accepted Answer

A)  costs that are needed to acquire a fixed market share 
B)  costs that are needed to acquire fixed profits 
C)  costs that are unaffected by the number of goods sold by the firm 
D)  costs that remain the same from year to year 
E)  costs that remain the same across all products 
A)  costs that are needed to acquire a fixed market share 
B)  costs that are needed to acquire fixed profits 
C)  costs that are unaffected by the number of goods sold by the firm 
D)  costs that remain the same from year to year 
E)  costs that remain the same across all products

Question 8

What would the argument for pricing the Superior VI lower than the Superior V be?

Accepted Answer

Given that any new speaker system will b

Question 9

Within which of the following storage facilities would one expect to see the widest variety of products stored?

Accepted Answer

A)  private warehouse 
B)  public warehouse 
C)  food storage facility 
D)  department store distribution center 
E)  specialty store stockroom 
A)  private warehouse 
B)  public warehouse 
C)  food storage facility 
D)  department store distribution center 
E)  specialty store stockroom

Question 10

Odd-even pricing falls under the category of which of the following?

Accepted Answer

A)  price fixing 
B)  psychological pricing 
C)  market pricing 
D)  price lining 
E)  price skimming 
A)  price fixing 
B)  psychological pricing 
C)  market pricing 
D)  price lining 
E)  price skimming

Question 11

Which of the following, if True, would strengthen the vice president's argument?

Accepted Answer

A)  West Coast Unlimited recently signed a long-term lease for the distribution center's current location. 
B)  The percentage decrease in taxes is higher than the percentage decrease in rent. 
C)  West Coast Unlimited's competitors are also capable of moving to the low-rent, low-tax area. 
D)  The political environment in the new area is stable, with no expected changes in tax policy. 
E)  Changes in the macroeconomic environment may reduce costs associated with the current location. 
A)  West Coast Unlimited recently signed a long-term lease for the distribution center's current location. 
B)  The percentage decrease in taxes is higher than the percentage decrease in rent. 
C)  West Coast Unlimited's competitors are also capable of moving to the low-rent, low-tax area. 
D)  The political environment in the new area is stable, with no expected changes in tax policy. 
E)  Changes in the macroeconomic environment may reduce costs associated with the current location.

Question 12

List and describe the three personal selling tasks.

Accepted Answer

The three personal selling tasks are ord

Question 13

Marshall is a route salesperson for a beverage company. Which of the following would most likely occupy his work time?

Accepted Answer

A)  trade show demonstrations 
B)  sales promotions 
C)  missionary selling 
D)  direct mail advertising 
E)  order processing 
A)  trade show demonstrations 
B)  sales promotions 
C)  missionary selling 
D)  direct mail advertising 
E)  order processing

Question 14

Which of the following terms refers specifically to the activities needed to move products efficiently from manufacturer to consumer?

Accepted Answer

A)  physical distribution 
B)  the distribution mix 
C)  product distribution 
D)  transportation modes 
E)  product placement 
A)  physical distribution 
B)  the distribution mix 
C)  product distribution 
D)  transportation modes 
E)  product placement

Question 15

Which of the following scenarios would allow a firm to price below prevailing market price and still succeed?

Accepted Answer

A)  The public does not learn that the firm's product is indeed inferior. 
B)  The firm can offer a product of acceptable quality. 
C)  The firm can offer an entirely new product. 
D)  The firm has effective promotional tactics and marketing strategies. 
E)  The firm can effectively criticize its competitors' products. 
A)  The public does not learn that the firm's product is indeed inferior. 
B)  The firm can offer a product of acceptable quality. 
C)  The firm can offer an entirely new product. 
D)  The firm has effective promotional tactics and marketing strategies. 
E)  The firm can effectively criticize its competitors' products.

Question 16

Which of the following, if True, would most seriously weaken the argument for using the Internet as the medium of advertising?

Accepted Answer

A)  Countries with restrictive regimes are yet to free this medium from controls over political content. 
B)  Consumers are extremely frustrated with annoying pop-up ads that affect the quality of browsing. 
C)  Studies show that customers tend not to notice Internet ads that are not intrusive in nature. 
D)  The interactive capabilities of Internet ads are rarely being used in a creative manner. 
E)  People who are online are also known to engage in media multi-tasking. 
A)  Countries with restrictive regimes are yet to free this medium from controls over political content. 
B)  Consumers are extremely frustrated with annoying pop-up ads that affect the quality of browsing. 
C)  Studies show that customers tend not to notice Internet ads that are not intrusive in nature. 
D)  The interactive capabilities of Internet ads are rarely being used in a creative manner. 
E)  People who are online are also known to engage in media multi-tasking.

Question 17

A new Internet provider has entered a very crowded market. Which of the following methods would it most likely use in order to make consumers aware of its services?

Accepted Answer

A)  creative selling 
B)  direct marketing 
C)  interactive marketing 
D)  missionary selling 
E)  personal selling 
A)  creative selling 
B)  direct marketing 
C)  interactive marketing 
D)  missionary selling 
E)  personal selling

Question 18

Which of the following is most directly related to differences in transportation cost from mode to mode?

Accepted Answer

A)  packing necessary for the product 
B)  fuel efficiency of the carrier 
C)  regularity of use of a given carrier 
D)  discount agreements with the carriers 
E)  delivery speed 
A)  packing necessary for the product 
B)  fuel efficiency of the carrier 
C)  regularity of use of a given carrier 
D)  discount agreements with the carriers 
E)  delivery speed

Question 19

What is cost-oriented pricing?

Accepted Answer

Cost-oriented pricing considers the firm

Question 20

Companies that price their product low enough to attract a large number of buyers are most likely pursuing which of the following goals?

Accepted Answer

A)  stable market pricing 
B)  high profits 
C)  stable market activity 
D)  low market volatility 
E)  high market share 
A)  stable market pricing 
B)  high profits 
C)  stable market activity 
D)  low market volatility 
E)  high market share

What is the difference between coupons and premiums?

How could the use of wholesalers affect the pricing for the Superior V and Superior VI speaker systems?

Which of the following refers to the combination of channels that a firm selects to get a product to end users?

Explain the difference between an electronic storefront and a cybermall.

Agents and brokers buy products from manufacturers and then sell them to other businesses.

Shopping agents (e-agents) help people shop from factory outlet stores.

From the choices below, pick the best definition of the term fixed costs.

What would the argument for pricing the Superior VI lower than the Superior V be?

Within which of the following storage facilities would one expect to see the widest variety of products stored?

Odd-even pricing falls under the category of which of the following?

Which of the following, if True, would strengthen the vice president's argument?

List and describe the three personal selling tasks.

Marshall is a route salesperson for a beverage company. Which of the following would most likely occupy his work time?

Which of the following terms refers specifically to the activities needed to move products efficiently from manufacturer to consumer?

Which of the following scenarios would allow a firm to price below prevailing market price and still succeed?

Which of the following, if True, would most seriously weaken the argument for using the Internet as the medium of advertising?

A new Internet provider has entered a very crowded market. Which of the following methods would it most likely use in order to make consumers aware of its services?

Which of the following is most directly related to differences in transportation cost from mode to mode?

What is cost-oriented pricing?

Companies that price their product low enough to attract a large number of buyers are most likely pursuing which of the following goals?

The Us Business Environment

Business Ethics and Social Responsibility

Entrepreneurship, New Ventures, and Business Ownership

The Global Context of Business

Business Management

Organizing the Business

Operations Management and Quality

Employee Behavior and Motivation

Leadership and Decision Making

Human Resource Management and Labor Relations

Marketing Processes and Consumer Behavior

Information Technology for Business

The Role of Accountants and Accounting Information

Money and Banking

Managing Finances

Filters

Exam 12: Pricing, Distributing, and Promoting Products

What is the difference between coupons and premiums?

How could the use of wholesalers affect the pricing for the Superior V and Superior VI speaker systems?

Which of the following refers to the combination of channels that a firm selects to get a product to end users?

Explain the difference between an electronic storefront and a cybermall.

Agents and brokers buy products from manufacturers and then sell them to other businesses.

Shopping agents (e-agents) help people shop from factory outlet stores.

From the choices below, pick the best definition of the term fixed costs.

What would the argument for pricing the Superior VI lower than the Superior V be?

Within which of the following storage facilities would one expect to see the widest variety of products stored?

Odd-even pricing falls under the category of which of the following?

Which of the following, if True, would strengthen the vice president's argument?

List and describe the three personal selling tasks.

Marshall is a route salesperson for a beverage company. Which of the following would most likely occupy his work time?

Which of the following terms refers specifically to the activities needed to move products efficiently from manufacturer to consumer?

Which of the following scenarios would allow a firm to price below prevailing market price and still succeed?

Which of the following, if True, would most seriously weaken the argument for using the Internet as the medium of advertising?

A new Internet provider has entered a very crowded market. Which of the following methods would it most likely use in order to make consumers aware of its services?

Which of the following is most directly related to differences in transportation cost from mode to mode?

What is cost-oriented pricing?

Companies that price their product low enough to attract a large number of buyers are most likely pursuing which of the following goals?

The Us Business Environment

Business Ethics and Social Responsibility

Entrepreneurship, New Ventures, and Business Ownership

The Global Context of Business

Business Management

Organizing the Business

Operations Management and Quality

Employee Behavior and Motivation

Leadership and Decision Making

Human Resource Management and Labor Relations

Marketing Processes and Consumer Behavior

Information Technology for Business

The Role of Accountants and Accounting Information

Money and Banking

Managing Finances

Filters