Question 1

Explain how trade shows work.

Accepted Answer

For B2B promotions, industries sponsor t

Question 2

Among the bargain retail operations, convenience stores in general provide the most substantial price reductions to the products.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following is NOT a type of sales promotion?

Accepted Answer

A)  warranties 
B)  coupons 
C)  point-of-sale displays 
D)  trade show displays 
E)  free samples 
A)  warranties 
B)  coupons 
C)  point-of-sale displays 
D)  trade show displays 
E)  free samples

Question 4

Companies using price lining offer all items in certain categories at a limited number of prices.

Accepted Answer

A) True 
 B)False

Question 5

The oldest and most expensive form of sales is personal selling, in which a salesperson communicates one-on-one with potential customers to identify their needs and align them with the product.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following denotes small retail stores carrying only one product line or category of related products?

Accepted Answer

A)  department stores 
B)  bargain retailers 
C)  supermarkets 
D)  convenience stores 
E)  specialty stores 
A)  department stores 
B)  bargain retailers 
C)  supermarkets 
D)  convenience stores 
E)  specialty stores

Question 7

Which of the following, if True, would weaken the senior manager's argument?

Accepted Answer

A)  Producing a stripped-down model would alter high-end domestic customers' view of the Personal Devices brand. 
B)  A premium auto manufacturer who came out with economy cars suffered in the market. 
C)  India recently blocked low-priced Chinese phones that did not have the International Mobile Equipment Identification number. 
D)  Research suggests that the premium market segment is saturated. 
E)  Even high-end customers typically do not use the advanced functionality in Personal Devices cell phones. 
A)  Producing a stripped-down model would alter high-end domestic customers' view of the Personal Devices brand. 
B)  A premium auto manufacturer who came out with economy cars suffered in the market. 
C)  India recently blocked low-priced Chinese phones that did not have the International Mobile Equipment Identification number. 
D)  Research suggests that the premium market segment is saturated. 
E)  Even high-end customers typically do not use the advanced functionality in Personal Devices cell phones.

Question 8

Effective, knowledgeable sales personnel can often be found in the sales force of specialty stores.

Accepted Answer

A) True 
 B)False

Question 9

A review of the Superior VI that is very negative regarding the quality of the new speaker system has been published in an influential magazine. How can Superior counter this negativity?

Accepted Answer

Marketers usually have little control ov

Question 10

Which of the following, if True, would most weaken an argument for using e-mail for direct mail marketing?

Accepted Answer

A)  Growth in the use of e-mail for direct marketing is uncertain. 
B)  Studies show that a large percentage of such e-mails go directly to customers' spam folders. 
C)  Riverdale has traditionally used catalogs for its direct marketing efforts. 
D)  Not everyone who has used this medium for direct marketing has been successful. 
E)  Only interested customers will go through such messages in great detail. 
A)  Growth in the use of e-mail for direct marketing is uncertain. 
B)  Studies show that a large percentage of such e-mails go directly to customers' spam folders. 
C)  Riverdale has traditionally used catalogs for its direct marketing efforts. 
D)  Not everyone who has used this medium for direct marketing has been successful. 
E)  Only interested customers will go through such messages in great detail.

Question 11

In the past, Superior has sold all speakers directly to retailers. The firm was recently approached by a wholesaler who would like to carry its line of products. Why might Superior wish to use a wholesaler rather than selling directly to retailers?

Accepted Answer

Superior will want to consider using a w

Question 12

Which of the following pricing strategies is used by many e-tailers in order to provide flexibility between buyers and sellers in setting a price?

Accepted Answer

A)  penetration pricing 
B)  psychological pricing 
C)  breakeven pricing 
D)  fixed pricing 
E)  dynamic pricing 
A)  penetration pricing 
B)  psychological pricing 
C)  breakeven pricing 
D)  fixed pricing 
E)  dynamic pricing

Question 13

A problem associated with Internet advertising is that the audience controls the exposure, so viewers are able to avoid unwanted ads. Which of the following is the best response to this criticism?

Accepted Answer

A)  Internet advertising allows target audiences to learn more about products that interest them. 
B)  Exposure control is a problem associated with all media types. 
C)  The ability to avoid unwanted ads is an important aspect of privacy. 
D)  Audiences can be forced to watch the entire message using technology. 
E)  Internet advertising is too new to evaluate its effectiveness. 
A)  Internet advertising allows target audiences to learn more about products that interest them. 
B)  Exposure control is a problem associated with all media types. 
C)  The ability to avoid unwanted ads is an important aspect of privacy. 
D)  Audiences can be forced to watch the entire message using technology. 
E)  Internet advertising is too new to evaluate its effectiveness.

Question 14

Which of the following gives examples of bargain retailers?

Accepted Answer

A)  bakery outlet, athletic shoe store 
B)  local bakery, discount shoe chain 
C)  bakery thrift shop, athletic shoe store 
D)  bakery thrift shop, shoe factory outlet 
E)  local bakery, shoe factory outlet 
A)  bakery outlet, athletic shoe store 
B)  local bakery, discount shoe chain 
C)  bakery thrift shop, athletic shoe store 
D)  bakery thrift shop, shoe factory outlet 
E)  local bakery, shoe factory outlet

Question 15

Which component of the distribution mix do agents and brokers represent in receiving commissions?

Accepted Answer

A)  producers 
B)  consumers 
C)  retailers 
D)  industrial users 
E)  other intermediaries 
A)  producers 
B)  consumers 
C)  retailers 
D)  industrial users 
E)  other intermediaries

Question 16

Which of the following, if True, would strengthen the argument for shifting to direct-response television marketing?

Accepted Answer

A)  Many mainstream companies such as P&G, Dell, Disney, and Bose have begun using infomercials to sell their wares. 
B)  ValueNet could slightly modify its telemarketing techniques and receive a much better customer response. 
C)  TV media production costs are expected to increase substantially as the economy moves toward recovery. 
D)  The majority of Americans have registered their telephone numbers with the National Do Not Call Registry, and the number of registered numbers continues to grow. 
E)  Despite objections and angry responses to cold calls, total sales from telephone marketing have been steady over the years. 
A)  Many mainstream companies such as P&G, Dell, Disney, and Bose have begun using infomercials to sell their wares. 
B)  ValueNet could slightly modify its telemarketing techniques and receive a much better customer response. 
C)  TV media production costs are expected to increase substantially as the economy moves toward recovery. 
D)  The majority of Americans have registered their telephone numbers with the National Do Not Call Registry, and the number of registered numbers continues to grow. 
E)  Despite objections and angry responses to cold calls, total sales from telephone marketing have been steady over the years.

Question 17

Which of the following costs refers specifically to those that are unaffected by the quantity of a product sold or produced?

Accepted Answer

A)  annual costs 
B)  variable costs 
C)  fixed costs 
D)  marginal costs 
E)  market-adjusted costs 
A)  annual costs 
B)  variable costs 
C)  fixed costs 
D)  marginal costs 
E)  market-adjusted costs

Question 18

Which of the following concerns finding the most effective techniques for communicating information about and selling a product?

Accepted Answer

A)  market share 
B)  advertising 
C)  promotion 
D)  profit management 
E)  customer relations 
A)  market share 
B)  advertising 
C)  promotion 
D)  profit management 
E)  customer relations

Question 19

When making pizzas, the cost of the cheese is a fixed cost.

Accepted Answer

A) True 
 B)False

Question 20

Order processing is a personal selling task used when a company seeks to promote itself and its products rather than simply to close a sale.

Accepted Answer

A) True 
 B)False

Explain how trade shows work.

Among the bargain retail operations, convenience stores in general provide the most substantial price reductions to the products.

Which of the following is NOT a type of sales promotion?

Companies using price lining offer all items in certain categories at a limited number of prices.

The oldest and most expensive form of sales is personal selling, in which a salesperson communicates one-on-one with potential customers to identify their needs and align them with the product.

Which of the following denotes small retail stores carrying only one product line or category of related products?

Which of the following, if True, would weaken the senior manager's argument?

Effective, knowledgeable sales personnel can often be found in the sales force of specialty stores.

A review of the Superior VI that is very negative regarding the quality of the new speaker system has been published in an influential magazine. How can Superior counter this negativity?

Which of the following, if True, would most weaken an argument for using e-mail for direct mail marketing?

In the past, Superior has sold all speakers directly to retailers. The firm was recently approached by a wholesaler who would like to carry its line of products. Why might Superior wish to use a wholesaler rather than selling directly to retailers?

Which of the following pricing strategies is used by many e-tailers in order to provide flexibility between buyers and sellers in setting a price?

A problem associated with Internet advertising is that the audience controls the exposure, so viewers are able to avoid unwanted ads. Which of the following is the best response to this criticism?

Which of the following gives examples of bargain retailers?

Which component of the distribution mix do agents and brokers represent in receiving commissions?

Which of the following, if True, would strengthen the argument for shifting to direct-response television marketing?

Which of the following costs refers specifically to those that are unaffected by the quantity of a product sold or produced?

Which of the following concerns finding the most effective techniques for communicating information about and selling a product?

When making pizzas, the cost of the cheese is a fixed cost.

Order processing is a personal selling task used when a company seeks to promote itself and its products rather than simply to close a sale.

The Us Business Environment

Business Ethics and Social Responsibility

Entrepreneurship, New Ventures, and Business Ownership

The Global Context of Business

Business Management

Organizing the Business

Operations Management and Quality

Employee Behavior and Motivation

Leadership and Decision Making

Human Resource Management and Labor Relations

Marketing Processes and Consumer Behavior

Information Technology for Business

The Role of Accountants and Accounting Information

Money and Banking

Managing Finances

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Exam 12: Pricing, Distributing, and Promoting Products

Explain how trade shows work.

Among the bargain retail operations, convenience stores in general provide the most substantial price reductions to the products.

Which of the following is NOT a type of sales promotion?

Companies using price lining offer all items in certain categories at a limited number of prices.

The oldest and most expensive form of sales is personal selling, in which a salesperson communicates one-on-one with potential customers to identify their needs and align them with the product.

Which of the following denotes small retail stores carrying only one product line or category of related products?

Which of the following, if True, would weaken the senior manager's argument?

Effective, knowledgeable sales personnel can often be found in the sales force of specialty stores.

A review of the Superior VI that is very negative regarding the quality of the new speaker system has been published in an influential magazine. How can Superior counter this negativity?

Which of the following, if True, would most weaken an argument for using e-mail for direct mail marketing?

In the past, Superior has sold all speakers directly to retailers. The firm was recently approached by a wholesaler who would like to carry its line of products. Why might Superior wish to use a wholesaler rather than selling directly to retailers?

Which of the following pricing strategies is used by many e-tailers in order to provide flexibility between buyers and sellers in setting a price?

A problem associated with Internet advertising is that the audience controls the exposure, so viewers are able to avoid unwanted ads. Which of the following is the best response to this criticism?

Which of the following gives examples of bargain retailers?

Which component of the distribution mix do agents and brokers represent in receiving commissions?

Which of the following, if True, would strengthen the argument for shifting to direct-response television marketing?

Which of the following costs refers specifically to those that are unaffected by the quantity of a product sold or produced?

Which of the following concerns finding the most effective techniques for communicating information about and selling a product?

When making pizzas, the cost of the cheese is a fixed cost.

Order processing is a personal selling task used when a company seeks to promote itself and its products rather than simply to close a sale.

The Us Business Environment

Business Ethics and Social Responsibility

Entrepreneurship, New Ventures, and Business Ownership

The Global Context of Business

Business Management

Organizing the Business

Operations Management and Quality

Employee Behavior and Motivation

Leadership and Decision Making

Human Resource Management and Labor Relations

Marketing Processes and Consumer Behavior

Information Technology for Business

The Role of Accountants and Accounting Information

Money and Banking

Managing Finances

Filters