Exam 12: Pricing, Distributing, and Promoting Products

While the ultimate objective of any promotion is to increase sales, marketers may have other objectives. In particular, why would adding value to a product be seen as an important objective for a promotion team?

A highly successful bakery specializes in making cherry tarts. Which of the following costs at the bakery is NOT variable?

Discussion turns to promotion of the new Superior VI speakers. What are Superior's options in promotion?

In addition to physical goods, point-of-sale pedestals also provide services, namely information for consumers.

What limits the economical use of railroads for transportation?

Which of the following options best describes an example of price lining?

Which distribution channel is used by Valley Farm Dairy to distribute its products to consumers without intermediaries?

Which of the following describes two of the primary objectives of promotion?

One drawback of nondirect distribution is higher prices.

J.C. Penney owns and maintains its own warehouses. What is this type of warehouse called?

Most business products are distributed through direct channels.

Betty's Breads is trying to calculate its breakeven point. Monthly fixed costs are $5,255. The cost of making one loaf of bread, considering labor and materials, is $3.50. Betty's sells the bread at $6 per loaf. How many loaves does Betty's need to sell each month in order to break even?

Rachel has set up a firm that buys circuit boards from overseas producers and sells them to a local computer manufacturing company. Which title best describes her role in the computer manufacturing distribution mix?

Which of the following, if True, would most weaken the argument for continuing direct mail marketing?

Which of the following describes best what distinguishes publicity among all other forms of promotion?

Marketing efforts for promoting a product are no longer needed after the customer has purchased the product.

Why would a firm want to set its price above competitors' prices?

Farrah explains why Superior Stereo Systems might not want to set prices for the Superior V at a level which maximizes profits. What do you expect that Farrah will tell Bill?

Why might retailer Best Buy price a television at $299.99 rather than $300.00?

Many firms have turned to distribution through supply chains as a cornerstone of business strategy.