Exam 10: Coordination in a Supply Chain

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How do improperly structured incentives lead to a lack of coordination in the supply chain?

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Incentive obstacles refer to situations where incentives offered to different stages or participants in a supply chain lead to actions that increase variability and reduce total supply chain profits. Incentives that focus only on the local impact of an action result in decisions that do not maximize total supply chain profits. Buying decisions based on maximizing profits at a single stage of the supply chain lead to ordering policies that do not maximize supply chain profits.
Improperly structured sales force incentives are a significant obstacle to coordination in the supply chain. In many firms, sales force incentives are based on the amount the sales force sells during an evaluation period of a month or a quarter. The sales typically measured by a manufacturer are the quantity sold to distributors or retailers (sell-in), not the quantity sold to final customers (sell-through). Measuring performance based on sell-in is often justified on the grounds that the manufacturer's sales force does not control sell-through. This leads to spikes in orders that do not reflect actual customer needs.

Lot size based quantity discounts reduce the bullwhip effect within the supply chain.

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Incentives that focus only on the local impact of an action result in decisions that

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Measuring performance based on sell-through is often justified on the grounds that the manufacturer's sales force does not control sell-in.

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How does cooperation and trust improve performance in a supply chain partnership?

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All transportation decisions should be evaluated based on their effect on

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A high fashion retailer should rely on

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Tying allocation to past sales removes any incentive a retailer may have to inflate orders, as a result dampening the bullwhip effect.

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The replenishment decision in a VMI system is owned by the

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Behavioral obstacles are often related to the way the supply chain is structured and reduce the bullwhip effect.

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A manufacturer with significant market power should use

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One of the best ways to solve coordination problems is

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The sales typically measured by a manufacturer are

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Trading partners collaborate on store-level POS forecasts in

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If demand is uncertain, a manufacturer can incentivize retailers to provide high levels of product availability by using

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A fundamental aspect of successful collaboration is

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Pricing obstacles refer to situations in which the pricing policies for a product lead to an increase in variability of orders placed.

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Incentive obstacles refer to situations where incentives offered to different stages or participants in a supply chain lead to actions that increase variability and reduce total supply chain profits.

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The lack of supply chain coordination on various measures of performance has costs associated with it. Which of the following is one of these costs?

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What is the impact of lack of coordination on the performance of the supply chain?

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