Question 1

Service provided to the customer after a purchase is not an activity associated with the value chain.

Accepted Answer

A) True 
 B)False

Question 2

The elements of the marketing mix are the Four Ps.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following is the best example of a consumer good?

Accepted Answer

A)  the riding lawn mower purchased by the landscaping company 
B)  the disposable diapers purchased by the new mother for her baby 
C)  the paint purchased by the contractor 
D)  the cookies purchased for the daycare center 
E)  the art supplies purchased for the elementary school art center 
A)  the riding lawn mower purchased by the landscaping company 
B)  the disposable diapers purchased by the new mother for her baby 
C)  the paint purchased by the contractor 
D)  the cookies purchased for the daycare center 
E)  the art supplies purchased for the elementary school art center

Question 4

The marketing mix is the marketer's strategic toolbox.

Accepted Answer

A) True 
 B)False

Question 5

Marketers develop positioning strategies to ________.

Accepted Answer

A)  limit the number of elements of the marketing mix used for one product 
B)  identify the location where the organization will sell its products 
C)  determine the specific means the organization uses to distribute its products 
D)  create a desired perception of the product in consumers' minds in comparison to competitors' brands 
E)  select metrics to determine the effectiveness of marketing planning 
A)  limit the number of elements of the marketing mix used for one product 
B)  identify the location where the organization will sell its products 
C)  determine the specific means the organization uses to distribute its products 
D)  create a desired perception of the product in consumers' minds in comparison to competitors' brands 
E)  select metrics to determine the effectiveness of marketing planning

Question 6

Interacting with consumers via portable technology such as smart phones, tablets, and wearable screens is referred to as ________.

Accepted Answer

A)  mobile marketing 
B)  social marketing 
C)  societal marketing 
D)  user-generated marketing 
E)  branded marketing 
A)  mobile marketing 
B)  social marketing 
C)  societal marketing 
D)  user-generated marketing 
E)  branded marketing

Question 7

Which of the following is NOT characteristic of Web 3.0?

Accepted Answer

A)  Consumers create value through social media. 
B)  Web participation is a necessity for brands. 
C)  Websites are created to accomplish one specific function. 
D)  Marketers can track consumers' browser behavior. 
E)  Consumers and marketers can have real-time instant communication. 
A)  Consumers create value through social media. 
B)  Web participation is a necessity for brands. 
C)  Websites are created to accomplish one specific function. 
D)  Marketers can track consumers' browser behavior. 
E)  Consumers and marketers can have real-time instant communication.

Question 8

In addition to marketing activities, the ________ includes business functions such as human resource management and technology development.

Accepted Answer

A)  value chain 
B)  marketing mix 
C)  utility function 
D)  customer relationship management process 
E)  market position 
A)  value chain 
B)  marketing mix 
C)  utility function 
D)  customer relationship management process 
E)  market position

Question 9

Social networking is an integral part of which of the following?

Accepted Answer

A)  the triple-bottom-line orientation 
B)  lifetime value of a customer 
C)  the value chain 
D)  Web 2.0 
E)  Web 1.0 
A)  the triple-bottom-line orientation 
B)  lifetime value of a customer 
C)  the value chain 
D)  Web 2.0 
E)  Web 1.0

Question 10

Which of the following is true of Web 2.0?

Accepted Answer

A)  It categorized entries according to a strict taxonomy. 
B)  It offered two-way communication between marketers and consumers. 
C)  It was based on the open source model. 
D)  It was based on the wisdom of crowds model. 
E)  It improved as the number of users decreased. 
A)  It categorized entries according to a strict taxonomy. 
B)  It offered two-way communication between marketers and consumers. 
C)  It was based on the open source model. 
D)  It was based on the wisdom of crowds model. 
E)  It improved as the number of users decreased.

Question 11

The term "marketing" is synonymous with the term "advertising."

Accepted Answer

A) True 
 B)False

Question 12

The main activities of value chain members include all of the following except ________.

Accepted Answer

A)  bringing in materials to make the product 
B)  converting the materials into the final product 
C)  providing unbiased information about the product to consumers 
D)  shipping out the final product 
E)  servicing the product after purchase 
A)  bringing in materials to make the product 
B)  converting the materials into the final product 
C)  providing unbiased information about the product to consumers 
D)  shipping out the final product 
E)  servicing the product after purchase

Question 13

A(n) ________ occurs when Kirin Albers trades Max Lynch three hours of babysitting Max's three-year-old daughter in exchange for Max fixing the hole in his porch roof

Accepted Answer

A)  differential benefit 
B)  promotion 
C)  exchange 
D)  collaborative consumption 
E)  virtual trade 
A)  differential benefit 
B)  promotion 
C)  exchange 
D)  collaborative consumption 
E)  virtual trade

Question 14

A ________ is a marketplace offering that fairly and accurately sums up the value that will be realized if the good or service is purchased.

Accepted Answer

A)  product position 
B)  market segment 
C)  mass market 
D)  value proposition 
E)  target market 
A)  product position 
B)  market segment 
C)  mass market 
D)  value proposition 
E)  target market

Question 15

All of the following are forms of utility created by marketing processes except ________.

Accepted Answer

A)  form utility 
B)  place utility 
C)  time utility 
D)  possession utility 
E)  price utility 
A)  form utility 
B)  place utility 
C)  time utility 
D)  possession utility 
E)  price utility

Question 16

A ________ consists of all possible customers in a market regardless of the differences in their specific needs and wants.

Accepted Answer

A)  popular culture 
B)  value chain 
C)  marketing mix 
D)  marketing concept 
E)  mass market 
A)  popular culture 
B)  value chain 
C)  marketing mix 
D)  marketing concept 
E)  mass market

Question 17

A ________ delivered by a product is the outcome that motivates a customer's buying behavior.

Accepted Answer

A)  benefit 
B)  demand 
C)  value 
D)  need 
E)  want 
A)  benefit 
B)  demand 
C)  value 
D)  need 
E)  want

Question 18

Explain how addictive consumption is a dimension of the "dark side" of marketing.

Accepted Answer

Consumer addiction is a physiological or

Question 19

A marketer who wants to achieve a competitive advantage over her rivals cannot use the marketing mix to achieve this goal.

Accepted Answer

A) True 
 B)False

Question 20

Product tampering and spray-painting graffiti on buildings are both examples of ________.

Accepted Answer

A)  demarketing 
B)  exploitative consumption 
C)  addictive consumption 
D)  shrinkage 
E)  anticonsumption 
A)  demarketing 
B)  exploitative consumption 
C)  addictive consumption 
D)  shrinkage 
E)  anticonsumption

Service provided to the customer after a purchase is not an activity associated with the value chain.

The elements of the marketing mix are the Four Ps.

Which of the following is the best example of a consumer good?

The marketing mix is the marketer's strategic toolbox.

Marketers develop positioning strategies to ________.

Interacting with consumers via portable technology such as smart phones, tablets, and wearable screens is referred to as ________.

Which of the following is NOT characteristic of Web 3.0?

In addition to marketing activities, the ________ includes business functions such as human resource management and technology development.

Social networking is an integral part of which of the following?

Which of the following is true of Web 2.0?

The term "marketing" is synonymous with the term "advertising."

The main activities of value chain members include all of the following except ________.

A(n) ________ occurs when Kirin Albers trades Max Lynch three hours of babysitting Max's three-year-old daughter in exchange for Max fixing the hole in his porch roof

A ________ is a marketplace offering that fairly and accurately sums up the value that will be realized if the good or service is purchased.

All of the following are forms of utility created by marketing processes except ________.

A ________ consists of all possible customers in a market regardless of the differences in their specific needs and wants.

A ________ delivered by a product is the outcome that motivates a customer's buying behavior.

Explain how addictive consumption is a dimension of the "dark side" of marketing.

A marketer who wants to achieve a competitive advantage over her rivals cannot use the marketing mix to achieve this goal.

Product tampering and spray-painting graffiti on buildings are both examples of ________.

Global, Ethical, and Sustainable Marketing

Strategic Market Planning

Market Research

Marketing Analytics: Welcome to the Era of Big Data

Understand Consumer and Business Markets

Segmentation, Target Marketing, and Positioning

Product I: Innovation and New Product Development

Product Ii: Product Strategy, Branding, and Product Management

Price: What Is the Value Proposition Worth

Deliver the Goods: Determine the Distribution Strategy

Deliver the Customer Experience: Goods and Services Via Bricks and Clicks

Promotion I: Advertising and Sales Promotion

Promotion Ii: Social Media, Directdatabase Marketing, Personal Selling, and Public Relations

Filters

Exam 1: Welcome to the World of Marketing: Create and Deliver Value

Service provided to the customer after a purchase is not an activity associated with the value chain.

The elements of the marketing mix are the Four Ps.

Which of the following is the best example of a consumer good?

The marketing mix is the marketer's strategic toolbox.

Marketers develop positioning strategies to ________.

Interacting with consumers via portable technology such as smart phones, tablets, and wearable screens is referred to as ________.

Which of the following is NOT characteristic of Web 3.0?

In addition to marketing activities, the ________ includes business functions such as human resource management and technology development.

Social networking is an integral part of which of the following?

Which of the following is true of Web 2.0?

The term "marketing" is synonymous with the term "advertising."

The main activities of value chain members include all of the following except ________.

A(n) ________ occurs when Kirin Albers trades Max Lynch three hours of babysitting Max's three-year-old daughter in exchange for Max fixing the hole in his porch roof

A ________ is a marketplace offering that fairly and accurately sums up the value that will be realized if the good or service is purchased.

All of the following are forms of utility created by marketing processes except ________.

A ________ consists of all possible customers in a market regardless of the differences in their specific needs and wants.

A ________ delivered by a product is the outcome that motivates a customer's buying behavior.

Explain how addictive consumption is a dimension of the "dark side" of marketing.

A marketer who wants to achieve a competitive advantage over her rivals cannot use the marketing mix to achieve this goal.

Product tampering and spray-painting graffiti on buildings are both examples of ________.

Global, Ethical, and Sustainable Marketing

Strategic Market Planning

Market Research

Marketing Analytics: Welcome to the Era of Big Data

Understand Consumer and Business Markets

Segmentation, Target Marketing, and Positioning

Product I: Innovation and New Product Development

Product Ii: Product Strategy, Branding, and Product Management

Price: What Is the Value Proposition Worth

Deliver the Goods: Determine the Distribution Strategy

Deliver the Customer Experience: Goods and Services Via Bricks and Clicks

Promotion I: Advertising and Sales Promotion

Promotion Ii: Social Media, Directdatabase Marketing, Personal Selling, and Public Relations

Filters