Exam 1: Welcome to the World of Marketing: Create and Deliver Value

A ________ is the ultimate user of a good or service.

Women who rent their wedding gowns instead of buying them and wearing them only once are taking advantage of ________ utility.

Which of the following is the best example of a service?

________ is the process of thinking strategically about the big picture and where the firm and its products fit within it.

Green marketing and sustainability are interchangeable terms describing the same concept.

A flour producer that identifies its mission as "the milling of fine flour in the most efficient manner possible" most likely has a ________ orientation.

Susannah owns a one-bedroom apartment in Manhattan that she posts for short-term weekend and summer rentals on Craigslist when she plans to be out of town. This is an example of ________.

Companies that have a ________ orientation tend to be more successful at making one-time sales than at building repeat business.

The first phase of market planning is to ________.

Provide a brief explanation of what marketing is.

Ria, a college sophomore, writes a daily blog that typically has over 50,000 readers each week. Ria could be described as a microcelebrity.