Exam 6: Design, Layout, and Production

Unity refers to the blending of all elements of an ad to create a complete impression.

A direct mail piece should include multiple pieces in the mailing.

Copy and illustrations for interior transit advertising can be detailed.

Words like "New!" or "Introducing" are often used in news headlines.

Explain the key roles of the beginning, middle and closing of a television commercial. Use the Pine-Sol "Dog Tired" commercial to illustrate your example.

Explain why the movement of a reader's eye is important to advertisers and what "flow" means.

Explain how colour and contrast can be used in design to be an effective attention-grabber.

In a television commercial, the middle section's purpose is to grab the viewer's attention and introduce the key benefit.

In print advertising, the central idea is primarily conveyed through the headline and visual illustration.

The most critical decision for a radio commercial is casting the voice-over.

The final copy element in a print ad is also known as

In this type of layout, the copy dominates one side of the ad and the picture dominates the other

To ensure unity, a television commercial must

When it comes to television, a weak concept can be saved at the editing stage.

A signature and a tagline are the same thing.

What is white space and why should its use be considered?

A research study conducted by Perception Research Services states that individuals who see an outdoor board are likely to be drawn to the name of the product. This has been measured at

The most common form of advertising on the internet is the

Out-of-home advertising is often seen as a complementary medium.

The style of banner ad appearing as a rectangular box or column down the side of a page is known as