Exam 6: Design, Layout, and Production

What are some of the creative considerations in developing a successful radio commercial?

Visa's headline, "Introducing the new generation of debt" is an example of a

Web design is a combination of design features and

Shelf-talkers, ad pads and floor ads are all examples of point-of-purchase advertising.

The famous Slap Chop and Graty commercial featuring Vince is an example of direct-response television advertising.

Describe three types of body copy commonly used in print advertising.

"Talking head" type commercials have proven to be a very effective technique in convincing customers of the merits of a product. This technique uses

One purpose of a signature is to

The most widely used form of direct-response advertising is

When it comes to video advertising, why should you "choose short over long"?

Flow refers to

Advertisers generally use existing or original music for a TV commercial to

The sections of a television commercial are typically divided into

Budweiser's headline "Hockey will never be the same" is an example of a

On the web, people sweep the text in a pattern roughly shaped like a(n)

An approach in which body copy has a beginning, middle and an end is called

Generally speaking, the use of colour in an ad

Regarding television commercials, what happens at the pre-production stage?

Short copy is most appropriate for

In the type of radio ad called a "personality announcement," the advertiser gives up control of