Exam 6: Design, Layout, and Production

Recommend some copy and design considerations when producing a direct mail piece.

Explain the strategy of consumer-generated content in advertising.

One of the factors that can add to the cost of producing a television commercial includes

A headline for C-I-L Golfgreen lawn fertilizer reads "Instant Greenification." This is an example of a

Should you limit the use of graphics on a webpage? Why or why not?

Advertisers perceive video advertising to be similar to television commercials.

Exterior transit advertising reaches pedestrians and travellers in other vehicles, so the advertising must consist of

The post-production stage of the commercial involves

Billboard advertising is more successful if

The art director develops thumbnail sketches, which are

Short copy is most appropriate for image advertising.

Explain the slice of life style of television commercial and provide an example.

When it comes to the point-of-purchase industry's "four I's", identification means

Spot colour attracts attention

Full-page ads receive more readership than fractional-page ads.

What are thumbnail sketches and how are they used by an art director?

Out-of-home advertising is the current term for

Why is the length of body copy a key issue, and is long copy "dead"?

The type of layout that is least likely to have a lot of illustrations is the

Recently, the 15-second TV commercial has become more popular with advertisers because