Exam 6: Design, Layout, and Production

The Pine-Sol Television commercial in which the dog jumps off the kitchen table when his owners come home showed a good opening, middle and closing.

In television, 30-second spots outperform 60-second spots.

The primary purpose of the headline is to

Viral marketing encourages the receiver of a message to

Rich media are ads that

With interior transit advertising, the consumer has more time to read the advertisement, as the average commuting time in subways in Canadian markets larger than 1 million people is

The body copy is the part of the advertisement that

Direct-response communication

White space is the border of a bleed ad.

To be successful, a direct-response commercial must incorporate

The envelope in direct mail advertising must functions like

Outline the advantages and disadvantages of using artwork versus photographs in print advertising.

Should companies be concerned when consumer-generated ads, such as a YouTube commercial, are not of professional quality? Why or why not?

The insert layout is a visual illustration.

Balance refers to

In this type of radio commercial, the message simply states the facts:

A research study showed that 75% of all people who see an outdoor board are drawn to

Personality announcements in radio offers a good strategy because

What is the purpose of the signature, the final copy element in a print advertisement?

The type of layout that relies almost entirely on visual presentation is called the