Exam 5: Capabilities for Learning About Customers and Markets

_____ is a key capability of the market-driven organization,concerned with the ability of organizations to continuously learn about their markets,and acts as an antecedent to market orientation.

 The market sensing process of _____ includes motivating the involvement of staff who are in contact with customers in building understanding of change,new opportunities and threats.

 What is the role of management information systems (MISs) in data collection? 

Unbundling information from its physical carrier will provide access as well as speed in organizations.

 The market sensing process of _____ includes finding discontent through dialogue,observation,and engagement with clients.

Typically,the MIS does not interact in the decision-making process and is primarily used in collecting data.

Market sensing is concerned with the ability of organizations to continuously learn about their markets,and acts as an antecedent to market orientation.

Searching for latent customer needs primarily involves understanding customer needs through interaction with front-line employees who are in direct contact with customers.

 Which of the following learning process activities can leverage the value of the information by cutting across business functions to share information on customers,channels of distribution,suppliers and competitors?

 The market sensing process of _____ includes actively looking for new opportunities in the market.

 The market sensing process of _____ gives detailed attention to rivals' tactics and strategies to develop understanding of their plans and capabilities.

Give an account of how internet-based research helps in creating new market information.

 Strategic _____ refers to a firm's awareness of what is happening and what is going to happen next,as a basis for rapidly developing effective responses to change or new opportunities.

The market sensing process of _____ helps to study and understand changes that occur in the markets and avoid complacency in reacting to such changes.